augmented citizen - mobile augmented reality summit @ mwc2010

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Augmented Citizen Manifesto @ Mobile Augmented Reality Summit @ MWC2010 +++ authors: Dan Romescu + Willi Schroll +++ presented by Dan Romescu at AR-Summit, Mobile World Congress 2010, Barcelona

TRANSCRIPT

  • strategiclabs.org 2010

    Dan Romescu + Willi Schroll, strategiclabs.org

    Challenges and Solutionsfor an Open and Sustainable Outernet

    augmentedcitizen

    augmentedcitizen

  • strategiclabs.org 2010

    Augmented Reality in the hypecycle

  • strategiclabs.org 2010

    Augmented Reality unfolding

  • strategiclabs.org 2010

    Mobile Augmented Reality 2010:Players looking for common tunes

    Creative Commons Rickz @ flickr

  • strategiclabs.org 2010

    Mobile Augmented Reality:Reality spam real threat?

    Augmented (hyper)Reality: Domestic Robocop, Keiichi Matsuda 2010, vimeo

  • strategiclabs.org 2010

    Mobile Augmented Reality:AR intrusion hacks an adoption killer?

    augmentedplanet.com 2010-01-27: The Case Against Augmented Reality

  • strategiclabs.org 2010

    The State of Mobile Augmented Reality:Great opportunities

    2014: USD 732m(Juniper)

    The 16 businessmodels of Hayes2009

    personalizedmedia.com 2009

  • strategiclabs.org 2010

    How Big?Q: Isnt AR just a new mode how to display information?

    A: Yes, but this in fact means to change the

    mode of interaction with the world,your physical and social reality

    Some name this Augmented Reality Industry (Bruce Sterling)

  • strategiclabs.org 2010

    Deep impact of AR in a nutshell

    Since AR adds data into your stream ofperception it immediately adds something intoyour stream of consciousness.

    > Different overlay, means different worlds,means different behaviors.

    > In the future AR will not be just anothermedia channel.

  • strategiclabs.org 2010

    The State of Mobile Augmented Reality:Challenges & Solutions

    Lack of standards?

    Lack of open data, local, social,objects, faces?

    Diverse design patterns andinteraction paradigms?

    No legal framework for complexprivacy issues

    Lack of hardware convenience phones AR usability is not perfect waiting for AR goggles?

    Establish conventions andpatterns for MAR GUI, API etc.

    Awarenss of privacy issues

    Ecosystem to enable theAugmented Citizen

    We need more than anAugmented Customer because ofthe deep impact of AR for realityconstruction

    We need an Education Frameworkto build responsible AugmentedCitizens

  • strategiclabs.org 2010

    Maybe: The tech titans prepare forAR Commerce

    Ubiquitous Advertising? If theworld is a platform, what canyou do with Google Adwords,Streetview, Buzz and Goggles?

    Ubiquitous Commerce? If theworld is a platform, what canyou do with some cool ARsmart phones and the iTunesconcept?

    We should not leave thesuper powers alone with thefundamental decisions ahead

    image source: gigaom.com/2010/02/12/google-vs-apple/

  • strategiclabs.org 2010

    Navigation

    Augmented SocialNetworking

    Local Immersion

    Identity

    Privacy

    Social Search

    Hyperlocal Offers

    AR Advertising

    Context IntelligenceSmall Worlds

    Lifelogging

    Predictive Marketing

    Ambient Intelligence

    MAR at Home

    Augmented Signage

    Realtime

    Realspace Realpeople

    Reality Design

    Reality Mashup

    Instant Reality

    Augmented Media

    AR CommonsHybrid Intelligence

    360 Transparency

    Reality Stream

    Mixed RealityGames

    Reality Mining

    Infotainment

    Blended Learning 3.0

    augmentedcitizen

    Search Commerce

    Socializing Entertainment

    Sharing

    Experience

    MAR Event Guide

    Serendipity

    MAREcosystem

    UbiquitousShopping

    Affective MARSensor Fusion

    Hybrid Tracking

    ObectlinkedCustomerInterface

    Object Recognition

    Face Recognition

    Augmented Identity

    Permissions

    Civic IICT

    AugmentedDating

    Immersive Edutainment

    Knowledge Symmetry

    HyperLBS

  • strategiclabs.org 2010

    AR Dev Camp April 23/24 2010 BerlinOpen Augmented Reality.The World as Interface and Platform.

    The largest commercial AR event in Europe.

    The event will show the present trends and amazingoutlook of AR technology and aims to translate thesekeen visions into business.

    Day 1: ARDevCamp Business Area

    Day 2: ARDevCamp Production Area

    ardevcamp.de

  • strategiclabs.org 2010

    Navigation

    Augmented SocialNetworking

    Local Immersion

    Identity

    Privacy

    Standards

    Hyperlocal Offers

    Reality Design

    Context IntelligenceSmall Worlds

    Lifelogging

    Predictive Marketing

    Ambient Intelligence

    MAR at Home

    Realtime

    Realspace Realpeople

    Reality Design

    Reality Mashup

    Instant Reality

    Augmented Media

    AR CommonsHybrid Intelligence

    360 Transparency

    Reality Stream

    Mixed RealityGames

    Reality Mining

    Infotainment

    Blended Learning 3.0

    MAR Event Guide

    Serendipity

    MAREcosystem

    Affective MARSensor Fusion

    Hybrid Tracking

    ObectlinkedCustomerInterface

    Object Recognition

    Face Recognition

    Augmented Identity

    Permissions

    Civic IICT

    AugmentedDating

    Immersive Edutainment

    Knowledge Symmetry

    HyperLBS

    The tech point of view TBD

    augmentedreality

    Open Data Interface + Sensors

    Interoperability Transaction platform

    ID + Right Management

    User Experience Design

  • strategiclabs.org 2010

    Contact Information

    Dan RomescuAugmented Citizen Advocate@dromescudan@AugmentedCitizen.org

    Willi SchrollTechnology Analyst, Futurist@wschrollschroll@strategiclabs.org

    Find the presentation on slideshare.net/dromescu + slideshare.net/willi