augment your ux/ui skills - product through the lens of ux design - 2016
TRANSCRIPT
Product Through the Lens of UX DesignGear Up for a Product RoleMark Joseph L. TanSr. UX Product Manager, Amazon
2010
2012
2008
20132015
The Journey
Leadership | Entrepreneurship | Passion | Innovation | Growth
The Mission: Build Great CX
Part 1: Let’s Talk About Concepts
UX is not UI
PM is not PgM
PMs are not created equal
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
UX PMs are not created equal either
Part 2: Let’s Talk About the Process
I don’t know exactly how much my games are worth, so I usually I go to stores ‘cos I can trade and buy new games in one go.
I can bring ‘em all and have the store figure it out. I get the quote and instant credit, walk away with new titles. Swag!
“”
Through the Lens of UX PM
- OptimusPrimeNow, Gamer
The Idea: Make it fast and easy for gamers to buy and trade titles
The Process: UX Product Manager
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
The Process: Step 1 – Product Ideation
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
What’s the customer value?What problem are we solving?What’s the business impact? ($ and #)What are the primary use cases?When’s the target launch?What categories?Which market?How do you define success?How are we measuring success?
The Process: Step 2 – UX Requirements
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
What’s the overall CX workflow?What’s the ingress point?What platform (OS and version)?What CX components are impacted?What will be the front-end design?What’s the customer communication?What email and mobile clients?What’s the input - text, image, search?What’s the output - widget, banners?
Credit: Impatient Designer
Playing the Orchestra: UX Product Manager
The Process: Step 3 – UX Implementation
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
Built for scale and latency?How are we storing the customer data?Which API services are we using?When are we triggering communication?Do we need to rely on heavy caching?Authenticated or recognized users?Accessibility features compliant?Cross-platform ready?
The Process: Step 4 – UX Testing
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
How many treatments?Test detail page language?Test FAQ and help sections?Are we using different banners?How are we measuring funnel conversion?
The Process: Step 5 – UX Launch
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
How are you dialing-up?Is everything rendering properly?Quantity and qualitative results?Communication triggered on time?No latency and capacity issues?
The Process: UX Product Manager
AnalyticsAds
MonetizationPricingSearch
BusinessOperations
User Experience….
Part 3: Let’s Talk About the Product
I don’t know exactly how much my games are worth, so I usually I go to stores ‘cos I can trade and buy new games in one go.
I can bring ‘em all and have the store figure it out. I get the quote and instant credit, walk away with new titles. Swag!
“”
Through the Lens of UX PM
- OptimusPrimeNow, Gamer
The Product: Make it fast and easy for gamers to buy and trade titles
The Product: Find out how much your stuff is worth
H e l l o , C h a n c eY o u r A c c o u n t
The Product: Buy the next game
$57.40$0.00
$57.40$5.51
$62.91- $62.91
Items:Shipping & handling Total before tax:Estimated tax to be collected: Total: Gift Card
Order total: $0.00
$323.15 gift card balance
Order total $0.00
The Measure: Customer and $$$ increase
Finally - Let’s Gear Up
Working Backwards
Finally, I don’t have to go to the store and can just do it while sitting on my couch. I get the quote and instant credit, wait for the games to come to me. Swag!
“ ”
Through the Lens of UX PM
Questions?LinkedIn: @markjosephtanLuminated Career Consulting – Be Part of Our Team!
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