augeo - brief presentation
DESCRIPTION
This is a short ppt presenting the Augeo company and its product - a network of motion activated shelf talkers. For more information please write to [email protected]TRANSCRIPT
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Individual in-store audio advertising
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70% of all purchasing decisions are made in store
41% of adults have made an unplanned purchase after hearing an in-store audio
36% of customers have changed brands after being exposed to in-store advertising
In-store advertising have created lifts between 3%-21% independent of price
reductionsData provided by: Ogilvy Action, The Arbitron Retail Media Study, POPAI Supermarket Study 2012
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More than 150 000 food stores in Serbia and Bulgaria
In-store advertising market equals €20 mil combined for both countries
Scalable – new regions, new venues
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In the place of purchaseIn the moment of decision making
Sound advertisement triggered by a customer passing by
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Every message counts
Real time statistics / Pay per Play
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Easy and flexible
Every device connected to a web-
platform
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Market Validation
Not intrusive or annoying15% increase of salesWell accepted by the shop’s staffNo technical problems
Prototype ready
A patent for an utility model
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Augeo advertising
Conventional printed
materials
Mobile advertising
Influence
Lack of technological
restrictions
Size of audience captured
Control
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Who do we sell to?
Retail chains
FMCG companies
Business model – hardware sales and subscription
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Product
Pilot implementati
ons
First customers
Expansion
3 months
3 months
2 months
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All Augeo team members are engineers
2 of us have experience with M2M solutions
2 of us have been a Sales Rep for a FMCG
2 of us have worked for total of 4 FMCGs
A team of 3
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Vladimir Tsaklev
Marko Obrknezev
Todor Dimitrov