audrey’s night out 2012 sponsorship deck

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Page 1: Audrey’s Night Out 2012 Sponsorship Deck
Page 2: Audrey’s Night Out 2012 Sponsorship Deck

OVERVIEW

Audrey Magazine continues it’s tradition of bringing

together the diverse community for a night of fashion,

fantasy, and fun. Special musical performances and

celebrity guests on the red carpet also provide a

vibrant setting for the runway show.

AUDIENCE

This year, Audrey Magazine expects to draw 1500+

diverse celebrities, business and industry

professionals, male and female, ages 21-44. Being

the leading Asian American Lifestyle Magazine,

Audrey event also brings out many of the prominent

Asian Americans. According to the Pew Research

Center (June 2012), Asian Americans are the highest-

income, best-educated and fastest-growing ethnic

group in the United States with over $600 billion in

purchasing power.

Audrey Magazine invites you to join the Jet Set at the

historic Barker Hangar for Audrey’s Night Out 2012.

Page 3: Audrey’s Night Out 2012 Sponsorship Deck

The historic Barker Hangar at the Santa Monica Airport is known as one of Southern California’s premier venues.

The 35,000+ square foot hangar is one of the biggest and most versatile venues in Los Angeles, making it uniquely

situated for events as diverse as concerts, awards shows, trade shows and gala dinners as well as video and film

shoots. Adjacent exterior areas for tenting, parking and support facilities total over 97,000 square feet.

BARKER HANGER has been host to BARNEYs Annual Sale, TEEN CHOICE AWARDS, Macy's PASSPORT, and

recently LEA MICHELLE and ANNE HATHAWAY for VH1's broadcast of Do Something Awards.

THE VENUE: BARKER HANGER

Page 4: Audrey’s Night Out 2012 Sponsorship Deck

MEDIA & MARKETING COVERAGE Pre- and Post-Event Coverage

PRINT, ONLINE & TELEVISION • Audrey and KoreAm Magazine and website

• Social Media Engagement(Facebook, Twitter), top

YouTube personalities, Influential fashion blogs

• Coverage in television (Myx TV, MNET, LA18, CBS2/

KCAL9, etc.) and websites /blogs (Angry Asian Man,

Pacific Rim Video Press, AllKpop)

• Advertisements and coverage in Life, US Weekly,

Variety, OK Magazine, Getty Images, California

Apparel News, Korea Times

COMMUNITY & INDUSTRY OUTREACH • Invitations to celebrities, VIP guests and Audrey and

KoreAm subscribers

• Partner organizations such as CAPE (Coalition of

Asian Pacifics in Entertainment), Asian Professionals

Exchange, ABL (Asian Business League) and ABA

(Asian Business Association)

BUSINESS INTELLIGENCE • Microsoft Mobile Data Collection for Brand consumer

engagement

• Customized Film Content Interviews with Television

Correspondent

• Placement and Onsite Activation

Total reach: 3 to 1 with 10 million combined data

Page 5: Audrey’s Night Out 2012 Sponsorship Deck

DEMOGRAPHIC

Page 6: Audrey’s Night Out 2012 Sponsorship Deck

PAST CELEBRITIES AND VIP GUESTS Lindsay Price, Priscilla Ahn, Leonardo Nam, Far East Movement, Sharon Leal, Justin Chon, Yul Kwon, Bai Ling, Rex

Lee, James Kyson Lee, Joy Osmanski, Tamlyn Tomita, Jack Yang, Joseph Vincent, Nikki Soohoo, Ally Maki, C.S.

Lee, Kaba Modern, Amy Ryder, Michelle Phan, David Choi, Dumbfoundead, Jack Yang, PK

Page 7: Audrey’s Night Out 2012 Sponsorship Deck

PAST MODELS

Page 8: Audrey’s Night Out 2012 Sponsorship Deck

This year, Audrey has partnered with DB3 | SG to assure maximum exposure and coverage of the event.

DB3 is a Los Angeles based Creative Consultancy Group. DB3 has been covered in US Weekly, LIFE, People, Boston Globe,

Variety, OK Magazine (to name a few). For showcase activation in California we utilize premier locations such as Trump

National, Beverly Hilton, Rodeo Drive, Terranea Resort, Del Mar and Annenberg and Getty Trust estates.

Song Group Inc. (“SG”) provides a holistic platform of services to bridge the cultural and business gap in development,

sourcing, marketing, branding, and merchandising for businesses in entertainment, fashion, and technology.

DB3 and SG established a 'collaborative' DB3 | SG that provides a cost effective solution to bring press coverage, media, and

notables. Advertisers and Brands utilize our services because we go direct to celebrities and press with our experience and

industry relationships. We are a Turn-key Special Event Property providing select brand partners elaborate production, on

site publicity and direct access to influential people in entertainment. We will create an exclusive environment where our

sponsors may organically activate on-site, seed celebrity talent, generate millions of media impressions and network with

key members of the entertainment industry.

Please refer to www.db3agency.com for visuals and press coverage under Showcases (press and getty links). Please

review under Communications and Experiential section our filmed and digital representations and branding with Panasonic

Beijing Olympics, Warner Bros films, Mitsubishi walk through Experience, and Visa (Credit) Campaign.

PUBLIC RELATIONS, MEDIA AND EVENT PRODUCTION: DB3 | SG

Page 9: Audrey’s Night Out 2012 Sponsorship Deck

9

SPONSORSHIP PACKAGES

TITLE SPONSOR: $50,000

• Naming rights to event

• VIP tickets for 20 guests

• Exclusive showcasing of company/product

• Exclusive 30-second commercial spot before runway

show

• Exclusive sponsor logo on runway backdrop and

projection screens

• Exclusive sponsor logo on red carpet photo backdrop

• Exclusive opportunity to obtain audience contact

information (e.g. raffles, drawings, etc.)

• Premium signage throughout venue

• Premium logo on invitations

• Premium logo on all event advertisements and

promotions

• Product distribution in VIP gift bag

• Special mention as Title Sponsor in Audrey’s event

feature story

• Mention in all press materials

• Two double-page ad in Audrey Magazine

• One double-page ad in KoreAm Journal

Page 10: Audrey’s Night Out 2012 Sponsorship Deck

PRESENTING SPONSOR: $50,000

• Naming rights to event

• VIP tickets for 20 guests

• Exclusive showcasing of company/product

• Exclusive 30-second commercial spot before runway

show

• Exclusive sponsor logo on runway backdrop and

projection screens

• Exclusive sponsor logo on red carpet photo backdrop

• Exclusive opportunity to obtain audience contact

information (e.g. raffles, drawings, etc.)

• Premium signage throughout venue

• Premium logo on invitations

• Premium logo on all event advertisements and

promotions

• Product distribution in VIP gift bag

• Special mention as Title Sponsor in Audrey’s event

feature story

• Mention in all press materials

• Two double-page ad in Audrey Magazine

• One double-page ad in KoreAm Journal

SPONSORSHIP PACKAGES

Page 11: Audrey’s Night Out 2012 Sponsorship Deck

OFFICIAL COSMETIC PARTNER:

(GOLD SPONSOR $25,000)

SPONSORSHIP PACKAGES

• VIP seating at fashion show for 10 guests

• Showcasing of company/product Premium

signage throughout venue

• Logo on invitations

• Product distribution in event gift bag

• Mention in Audrey’s event feature story

• Mention in all press materials

• One full-page ad in Audrey magazine

Page 12: Audrey’s Night Out 2012 Sponsorship Deck

GOLD SPONSOR $25,000

SILVER SPONSOR $15,000

SPONSORSHIP PACKAGES

• VIP seating at fashion show for 10 guests

• Showcasing of company/product Premium

signage throughout venue

• Logo on invitations

• Product distribution in event gift bag

• Mention in Audrey’s event feature story

• Mention in all press materials

• One full-page ad in Audrey magazine

• VIP seating at fashion show for 10 guests

• Showcasing of multiple vehicles at venue

• Showcasing of company/product Signage

• Logo on invitations

• Product distribution in event gift bag

• Mention in Audrey’s event feature story

• Mention in all press materials

AUTO SPONSOR $25,000

• VIP seating at fashion show for 8 guests

• Showcasing of company/product Signage

• Logo on invitations

• Product distribution in event gift bag

• Mention in Audrey’s event feature story

• Mention in all press materials

EXOTIC CAR SPONSOR $10,000

• VIP seating at fashion show for 7 guests

• Showcasing of one (1) vehicle at venue

• Showcasing of company/product Signage

• Logo on invitations

• Product distribution in event gift bag

• Mention in Audrey’s event feature story

• Mention in all press materials

Page 13: Audrey’s Night Out 2012 Sponsorship Deck

BEVERAGE SPONSOR $3,500

• Brand representation: Provide all alcohol, drinks &

mixers, staff and equipment for 3 stations

• VIP seating at fashion show for 5 guests

• Signage at venue

• Logo on invitations

• Product distribution in event gift bag

HORS D’OEUVRES SPONSOR $3,500

• Brand representation: Provide all hors d’oeuvres,

napkins, staff and equipment for 3 stations

• VIP seating at fashion show for 5 guests

• Signage at venue

• Logo on invitations

• Product distribution in event gift bag

VIP LOUNGE/GREEN ROOM SPONSOR

$10,000

• VIP seating at fashion show for 7 guests

• Exclusive sponsorship of VIP Lounge or Green

Room

• Product distribution in event gift bag

CORPORATE SPONSOR $5,000

• VIP seating at fashion show for 5 guests

• Signage at venue

• Product distribution in event gift bag

COMMUNITY SPONSOR $1,000

• VIP seating at fashion show for 2 guests

• Signage at venue

• Product distribution in event gift bag

SPONSORSHIP PACKAGES

Page 14: Audrey’s Night Out 2012 Sponsorship Deck

For additional information or assistance with any event details, please contact:

Mark Dayoub | [email protected]

Esther Song | [email protected]

James Ryu | [email protected]

Eugene Choi | [email protected]

Audrey Magazine

17000 S. Vermont Ave., Suite A

Gardena, CA 90247

Tel (310) 769-4913

Fax (310) 769-4903

www.audreymagazine.com