audit management pemasaran

8/18/2019 Audit Management Pemasaran

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PT. ASTRA INTERNATIONAL, TBK

TINJAUAN UMUM

A. SEJARAH PERUSAHAAN

Astra mengawali bisnis sebagai seba!

"ersa!aan "er#agangan mm #engan nama

Astra Internati$nal In%. &ang #i#iri'an ta!n ()*+

#i Ja'arta. Seiring #engan 'emaan sa!a serta

sealan #engan ren%ana e's"ansi, Perser$an

mela''an a'si '$r"$rasi menal sa!am 'e

"bli' #engan men%atat'an sa!am "er#ana #i

Brsa E-e' In#$nesia #i ta!n ()) se'aligs

mengba! naman&a mena#i PT Astra

Internati$nal Tb'. Sa!am Perser$an #i%atat

#ibrsa #engan ticker ASII. S'ala sa!a Astra

ters ber'embang, se!ingga saat ini memili'i//*.*0 'ar&awan "a#a (01 ana' "ersa!aan,

"engen#alian bersama entitas #an "ersa!aan

as$siasi &ang menalan'an enam segmen sa!a,

&ait Ot$m$ti-, Jasa Keangan, Alat Berat #an

Pertambangan, Agribisnis, In-rastr'tr, L$gisti'

#an Lainn&a, #an Te'n$l$gi In-$rmasi. Nilai

'a"italisasi "asar PT Astra Internati$nal Tb' #i

"eng!ng ta!n /(2 a#ala! sebesar R" 1(

trilin 3"$sisi "ent"an 1 4esember /(25.

Segmen $t$m$ti- sebagai %i'al ba'al Astra, tersmenn''an "restasi membangga'an. Berawal

#ari #istribt$r T$&$ta #i ta!n ()6), segmen ini

ters ber'embang #an 'ini mam" men&e#ia'an

beragam "ili!an #an m$#el terbar 'en#araan

berm$t$r sesai 'ebt!an '$nsmen, mlai #ari

se"e#a m$t$r H$n#a, !ingga berbagai 'ran

m$bil #an tr' bermere' T$&$ta, 4ai!ats, Is7,

BM8, Pege$t #an U4 Tr%'s. Astra ga

memasti'an 'em#a!an bagi '$nsmen nt'

mela''an "embelian, "emeli!araan #an

"erawatan 'en#araan melali "en&e#iaan aringan

#istribsi #an la&anan terlas #i In#$nesia.

ASTRA INTERNATIONAL TBK, PT

9ENERAL OBSER:ATION

A. HISTORI;AL ;OMPAN<

Astra starte# as a general tra#ing %$m"an&

n#er t!e name Astra Internati$nal In%, establis!e#

in ()*+ in Ja'arta. As its bsiness #e=el$"e# an#

t$ %arr& $t e>"ansi$n "lans, in ()) t!e ;$m"an&

liste# its s!ares $n t!e In#$nesia St$%' E>%!ange

an# %!ange# its name t$ PT Astra Internati$nal

Tb'. T!e ;$m"an&?s s!ares were liste# n#er

ti%'er %$#e ASII. Astra?s bsiness s%ale %$ntine#

t$ e>"an#. T$#a&, Astra !as //*,*0 em"l$&ees

w$r'ing in (01 sbsi#iaries, $intl& %$ntr$lle#

entities an# ass$%iate# %$m"anies, an# a%r$ss si>

bsiness segments@ At$m$ti=e, inan%ialSer=i%es, Hea=& Ei"ment an# Mining,

Agribsiness, In-rastr%tre, L$gisti%s an# Ot!ers

an# In-$rmati$n Te%!n$l$g&. T!e mar'et

%a"itali7ati$n =ale $- PT Astra Internati$nal Tb'

at t!e en# $- /(2 was R" 1( trilli$n 3%l$sing

"$siti$n as $- 1 4e%ember /(25. T!e at$m$ti=e

segment is t!e %$rnerst$ne $- Astra, w!i%!

n%easingl& #eli=ers e>%e"ti$nal a%!ie=ements.

Beginning as #istribt$r -$r T$&$ta in ()6), t!is

segment #e=el$"e# an# t$#a& is able t$ $--er awi#e range $- %!$i%es as well as t!e latest m$#els

$- =e!i%les t!at %ater t$ %$nsmers? nee#s. r$m

H$n#a m$t$r%&%les t$ %ars $- =ari$s t&"es,

T$&$ta, 4ai!ats an# Is7 tr%'s, t$ BM8,

Pege$t an# U4 Tr%'s. T!r$g! its e>tensi=e

#istribti$n an# ser=i%e netw$r', t!e largest in

In#$nesia.


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Segmen asa 'eangan Astra ter#iri #ari em"at

"ilar bisnis tama #alam rang'a memberi'an

%a'"an la&anan &ang men&elr! nt'

menalan'an -ngsi strategis, &ait men&e#ia'an

#'ngan -inansial #an mem"er'at 'egiatan

"enalan rantai sa!a bisnis lainn&a. Keem"at

"ilar bisnis tersebt a#ala!@ "embia&aan $t$m$ti-,

&ang meli"ti "embia&aan se"e#a m$t$r H$n#a

#an "embia&aan m$bil Astra #an n$n AstraC

"embia&aan alat beratC asransi &ang ter#iri #ari

asransi mm #an asransi iwaC serta la&anan

"erban'an. 4engan ber-$'s "a#a "enera"an #an

"engen#alian sistem manaemen risi'$ &ang !atiD

!ati, men&elr! #an #isi"lin, membat setia"

bisnis asa 'eangan Astra ber!asil menaga,

ba!'an mem"erbai'i 'alitas aset #an ting'at

rasi$ 're#it bermasala! #alam batas &ang se!at.Segmen alat berat, '$ntra't$r "enambangan #an

"ertambangan #i'el$la melali ana' sa!a

Perser$an, PT Unite# Tra%t$rs Tb' 3UT5. UT &ang

ber#iri sea' ta!n ()+/ ber'$mitmen nt'

senantiasa memberi'an s$lsi endto-end 'e"a#a

"ara "elanggan. UT #i'enal sebagai "emain &ang

#isegani #i segmen ini #an mela&ani "elanggan

#ari berbagai ma%am se't$r, se"erti "ertambangan,

"er'ebnan, '$nstr'si, material handling #an

trans"$rtasi. Sementara "en&e#iaan ragam alat

berat berbagai ti"e #ari K$mats beserta bebera"a

enis "r$#' "en#'ng #ari T$#an$, B$mag,

S%ania !ingga U4 Tr%'s, #ileng'a"i #engan

la&anan "rna al ber'alitas #engan !arga

bersaing melali aringan &ang menang'a

'egiatan "elanggan. Sema it membat Astra

teta" mam" men#$minasi "asar alat berat.

Segmen agribisnis mlai #igelti ta!n ()+1

#engan ber#irin&a PT Mlti Agr$ ;$r"$rati$n, #an

ber'embang sema'in "esat "as%a ber#irin&a PT

Sr&ara&a ;a'rawala &ang se%ara -$rmal

terbent' tanggal 1 O't$ber ()00 #an "a#a ta!n

()0) berba! nama mena#i PT Astra Agr$ Niaga,

&ang mena#i %i'al ba'al PT Astra Agr$ Lestari

Tb' 3AAL5. Kini, melali AAL, Astra memili'i

sala! sat bisnis 'ela"a sawit terbesar #an

terintegrasi #i In#$nesia.

In t!e -inan%ial ser=i%es segment, Astra !as -$r

main bsiness "illars t!at enable t!e ;$m"an& t$

"r$=i#e %$m"re!ensi=e -inan%ial ser=i%es an# t$

%arr& $t a strategi% -n%ti$n as a "r$=i#er $-

-inan%ial s""$rt, strengt!ening t!e a%ti=ities $-

$t!er bsiness %!ains. T!e -$r "illars are

at$m$ti=e -inan%ing, in%l#ing H$n#a

m$t$r%&%le -inan%ing, an# at$m$bile -inan%ing

-$r Astra an# n$n Astra man-a%tre# "r$#%tsC

!ea=& ei"ment -inan%ingC insran%e %$m"rising

general insran%e, an# li-e insran%eC as well as

ban'ing ser=i%es. 8it! a str$ng -$%s $n t!e

im"lementati$n an# %$ntr$l $- a rig$r$s ris'

management s&stem, ea%! $- Astra?s -inan%ial

ser=i%es bsinesses is able t$ maintain an#

en!an%e asset alit& w!ile 'ee"ing t!e rate $-

n$nD"er-$rming l$ans at a !ealt!& limit. T!e !ea=&ei"ment, mining %$ntra%ting an# mining

segment is manage# t!r$g! sbsi#iar& PT Unite#

Tra%t$rs Tb' 3UT5. Establis!e# in ()+/, UT is

%$mmitte# t$ alwa&s "r$=i#ing en#Dt$Den#

s$lti$ns -$r %st$mers. UT is a re"table an#

#istingis!e# "la&er in t!e segmentC it ser=es

%st$mers -r$m #i--erent in#str& se%t$rs, s%! as

mining, agribsiness, %$nstr%ti$n, -$restr&,

material !an#ling an# trans"$rtati$n. O--ering

=ari$s t&"es $- !ea=& ei"ment -r$m K$mats

bran#, an# a nmber $- s""$rting "r$#%ts -r$m

T$#an$, B$rnag, S%ania an# U4 Tr%'s bran#s,

UT?s ser=i%es are %$m"lemente# wit!

%$m"etiti=el& "ri%e# alit& a-terDsales ser=i%e

ren#ere# t$ %st$mers t!r$g! a large netw$r'.

T!is !as all$we# Astra t$ be%$me an eminent

"la&er in t!e !ea=& ei"ment mar'et. T!e

agribsiness segment starte# in ()+1 wit! t!e

in%$r"$rati$n $- PT Mlti Agr$ ;$r"$rati$n, an#

grew e>"$nentiall& -$ll$wing t!e establis!ment $-

PT Sr&ara&a ;a'rawala. T!e latter was -$rmall&

in%$r"$rate# $n 1 O%t$ber ()00 an# %!ange# its

name in ()0) t$ PT Astra Agr$ Niaga, w!i%!

w$l# later be%$me PT Astra Agr$ Lestari Tb'

3AAL5. T$#a&, t!r$g! ALL, Astra !as $ne $- t!e

largest an# m$stintegrate# $ilD"alm bsinesses in

In#$nesia.


3/29

'ela"a sawit 3crude palm oil ;PO5 ini, 'ini ters

ber'embang 'e ara! !ilir #engan "en#irian

refinery. K$mitmen "engel$laan bia&a #an

"engembangan "r$#' melali #'ngan riset

man#iri membat 'inera "er'ebnan &ang

#imili'i men%atat'an "restasi &ang bai' #an #ia'i

"asar. Segmen in-rastr'tr, l$gisti' #an

lainn&amen%a'" 'egiatan bisnis #alam bebera"a

bi#ang, &ait@ in-rastr'tr mm, mata rantai

l$gisti', alan t$l, "engel$la air bersi!,

"enam"ngan ba!an ba'ar min&a', "elab!an #an

"r$"erti. Astra menera"'an strategi "ertmb!an

bisnis in-rastr'tr, l$gisti' #an lainn&a nt'

meng'!'an "$sisin&a sebagai sala! sat

"engel$la #an in=est$r nasi$nal &ang ter#e"an

#engan ragam "$rt$-$li$ aset "a#a se't$rDse't$r

&ang strategis. Pengembangan "$rt$-$li$ bisnis ini ga berlan#as'an misi #an semangat nt'

membangn asetDaset ber!arga nasi$nal #alam

rang'a mema'simal'an "$tensi "ertmb!an

"ere'$n$mian #an 'esea!teraan mas&ara'at

In#$nesia se%ara las #an merata. K$mitmen

nt' men#'ng "engembangan "ere'$n$mian

#an 'esea!teraan mas&ara'at In#$nesia melali

"emberian la&anan ber'alitas #i segmen ini

membat Astra #i'enal sebagai "emain &ang

#i"er!itng'an #an #isegani #engan 'inera &ang

ters mening'at. Segmen te'n$l$gi in-$rmasi

#i'embang'an sealan #engan 'ebt!an bisnis

"er'ant$ran a'an s$lsi te'n$l$gi #$'men,

in-$rmasi #an '$mni'asi. Segmen sa!a Astra ini

menawar'an s$lsi bisnis berbasis Document,

Information F Communication Technology

34I;T5, melali entitas ana', PT Astra 9ra"!ia

Tb'. Pa#a ta!n /(2, PT Astra 9ra"!ia Tb'

memili'i #a ana' sa!a, &a'ni@ PT Astragra"!ia

In-$rmati$n Te%!n$l$g& 3A9IT5 &ang

menawar'an asa s$lsi I;T men%a'"@ I;T

reseller , professional services, network solution

#an outsourcing C serta PT Astragra"!ia G"rins

In#$nesia 3AGI5 &ang menawar'an asa

"er%eta'an #$'menD

an# are m$=ing int$ t!e #$wnstream se%t$r wit!

t!e %$nstr%ti$n $- a re-iner&. Ba%'e# b&

%$mmitment t$ %$st management an# "r$#%t

#e=el$"ment base# $n in#e"en#ent resear%!, t!is

segment?s "er-$rman%e !as b$$'e# s$n# reslts

an# is re%$gni7e# b& t!e mar'et. T!e

in-rastr%tre, l$gisti%s an# $t!er segment in=$l=e

bsiness a%ti=ities in =ari$s areas@ general

in-rastr%tre, l$gisti%s %!ains, t$ll r$a#s, %lean

water management, -el st$rage, "$rts an#

"r$"ert&. Astra?s strateg& t$ "r$"el gr$wt! in t!e

in-rastr%tre, l$gisti%s an# $t!ers segment is b&

rein-$r%ing its "$siti$n as $ne $- t!e lea#ing

$"erat$rs an# nati$nal in=est$rs wit! a %$m"lete

asset "$rt-$li$ in strategi% se%t$rs. Bsiness

"$rt-$li$ #e=el$"ment is %$n#%te# in line wit!

t!e missi$n an# s"irit t$ bil# =alable assets -$r t!e nati$n in $r#er t$ ma>imi7e e%$n$mi%

"$tential, "r$m$ting "r$s"erit& -$r all. T!e

%$mmitment t$ -rt!er e%$n$mi% an# wel-are

#e=el$"ment $- In#$nesia?s "e$"le is reali7e#

t!r$g! t!e alit& ser=i%es in t!is segment, w!i%!

!a=e ma#e Astra a re"table an# res"e%te# "la&er

in t!e bsiness wit! %$ntinall& im"r$=ing

"er-$rman%e. T!e in-$rmati$n te%!n$l$g& segment

is #e=el$"e# in line wit! t!e nee# -$r #$%ment,

in-$rmati$n an# %$mmni%ati$n te%!n$l$g&

s$lti$ns. Astra?s bsiness segment $--ers bsiness

s$lti$ns in #$%ment, in-$rmati$n F

%$mmni%ati$n te%!n$l$g& 34I;T5, $"erate# b&

sbsi#iar& PT Astra 9ra"!ia Tb'. B& /(2, PT

Astra 9ra"!ia Tb' !a# tw$ sbsi#iaries@ PT

Astragra"!ia In-$rmati$n Te%!n$l$g& 3A9IT5

-$%ses $n I;T s$lti$ns, in%l#ing@ I;T reselling,

"r$-essi$nal ser=i%es, netw$r' s$lti$nD


4/29

digital termas' asa "engirimann&a, #an asa

La&an 9era' &ang mene'an'an "a#a la&anan

%e"at ter!a#a" 'ebt!an office supplies #an

office products nt' menang'a 'ebt!an

"elanggan ter!a#a" office supplies &ang

ber'alitas. Melali enam segmen sa!a tersebt,

selama *0 ta!n, Astra tela! mena#i sa'si

se'aligs "ela' &ang senantiasa ber"a&a

mengatasi "asang srt e'$n$mi In#$nesia nt'

ters ber'embang #engan meman-aat'an "elang

bisnis berbasis sinergi &ang las #engan "i!a'

e'sternal ma"n internal 9r" Astra. Sebagai

sala! sat gr" sa!a terbesar nasi$nal saat ini,

Astra tela! mam" membangn re"tasi &ang bai'

serta bergera' mena#i bagian #ari 'ese!arian

#en&t 'e!i#"an bangsa #i berbagai as"e'

'e!i#"an mas&ara'at #i tana! air. Hal ini#iw#'an melali "ersemba!an ragam "r$#'

#an asa terbai' &ang #itawar'an serta melali

beragam smbangsi! n$nbisnis sebagai w#

tanggng awab s$%ial "ersa!aan &ang las #i

bi#ang "en#i#i'an, ling'ngan, "engembangan

sa!a 'e%il #an menenga! 3UKM5 #an 'ese!atan.

Keselr!an realisasi "r$gram #an %a"aian

tersebt mer"a'an bagian #ari "eralanan Astra

#alam bertrans-$rmasi mena#i "ersa!aan

'ebanggaan bangsa &ang trt ber"eran serta

meng"a&a'an "ening'atan 'esea!teraan

mas&ara'at In#$nesia se%ara ber'elantan.

$ts$r%ingC an# PT Astragra"!ia G"rins

In#$nesia 3AGI5, w!i%! $--ers #igital "rinting an#

#$%ment #eli=er& as well as La&an9era', an

e>"ress ser=i%e -$r $--i%e s""lies an# $--i%e

"r$#%ts %atering t$ %st$mers? #ail& nee#s -$r

alit& $--i%e s""lies. T!r$g! t!e si> bsiness

segments, -$r *0 &ears Astra !as witnesse# an# !as

ta'en "art in e--$rts t$ $=er%$me In#$nesia?s

e%$n$mi% %!allenges t$ "r$gress $n t!e ba%' $-

bsiness $""$rtnities enable# b& its allDr$n#

s&nerg& wit! t!e e>ternal an# internal "arties $-

Astra 9r$". As $ne $- t!e largest %$m"an&

gr$"s in t!e %$ntr& t$#a&, Astra !as been

s%%ess-l in sa-egar#ing its s$n# re"tati$n.

Astra !as alwa&s been "art $- t!is nati$n?s

=entres an# t!e =ari$s as"e%ts $- s$%iet& t!r$g!

t!e best "r$#%ts an# ser=i%es it $--ers, an#t!r$g! its %$ntribti$ns t$ t!e %$mmnit& in

e#%ati$n,t!e en=ir$nment, small an# me#im

enter"rise 3SME5 #e=el$"ment an# !ealt!, t!r$g!

%$r"$rate s$%ial res"$nsibilit& "r$grams. T!e

"r$grams an# t!e $t%$me t!e& !a=e &iel#e#

%$nstitte Astra?s $rne&, trans-$rming it int$ a

%$m"an& t!at !as be%$me t!e "ri#e $- t!e nati$n

an# $ne t!at %$ntin$sl& "r$m$tes sstainable

betterment $- t!e milli$ns $- In#$nesians.


5/29

B. STUKTUR OR9ANISASI


6/29


7/29

;. BI4AN9 USAHA

Pr$#' #an asa ber#asar'an segmen sa!a

&ang #i'el$la $le! (01 "ersa!aan, termas' ana'

"ersa!aan, "ersa!aan as$siasi #an entitas

#ibawa! "engen#alian bersama, meli"ti@

1. AUTOMOTIVE 3 Ot$m$ti- 5

a. Kendaraan Roda Empat 3 $rDw!eels 5

T$&$ta

4ai!ats

Is7

U4 Tr%'s

Pege$t

BM8

b. Kendaraan Roda Dua 3 Tw$Dw!eels 5

H$n#ac. Komponen 3 ;$m"$nents 5

PT Astra Ot$"arts Tb'

d. Lain-lain produk !a"a terkait

Otomoti# 3 Ot!er at$m$ti=e relate#

"r$#%ts F ser=i%es 5

Astra8$rl#

$. %a"a Keuan&an 3 inan%ial Ser=i%es 5a. 'embia(aan Mobil 3 ;ar inan%ing 5

PT Astra Se#a&a inan%ePT T$&$ta Astra inan%ial Ser=i%es

b. 'embia(aan Alat )erat 3 Hea=&

Ei"ment inan%ing 5

PT Sr&a Art!a Nsantara inan%e

PT K$mats Astra inan%e

c. A"uran"i Umum 3 9eneral Isran%e 5

PT Asransi Astra Bana

d. A"uran"i %i*a 3 Li-e Isran%e 5

PT Astra A=i=a Li-e

e. %a"a 'erbankan 3 Ban'ing Ser=i%es 5

PT Ban' Permata Tb'

T!e -$ll$wing are Pr$#%ts an# Ser=i%es $- ea%!

Bsiness Segment "r$=i#e# b& (01 sbsi#iaries,

ass$%iate# %$m"anies, an# $intl& %$ntr$lle#

entities@

+. ALAT )ERAT 'ERTAM)A,A,

3 Hea=& Ei"ment F Mining 5

a. 'roduk %a"a Me"in Kon"truk"i

3 ;$nstr%ti$n ma%!ines Pr$#%t F

Ser=i%es 5

PT Unite# Tra%t$rs Tb'

PT Tra't$r Nsantara

b. 'ertamban&an )atubara 3 ;$al Mining 5

PT Ta! Trangga Agng

c. Kontraktor 'enamban&an 3 Mining

;$ntra%ting 5

PT Pama"ersa#a Nsantara

. I,/RA0TRUKTUR LOI0TIK LAI,,2A 3 In-rastr%tre, L$gisti%s F

Ot!ers 5

a. In#ra"truktur Umum 3 9eneral

In-rastr%tre 5

PT Astratel Nsantara

PT Intertel Nsa"er#ana

b. Lo&i"tik 3 L$gisti%s 5

PT Serasi At$ra&ac. %alan Tol 3 T$ll R$a#s5

PT Marga Man#alasa'ti

PT Marga Trans Nsantara

PT Marga Hara&a In-rastr'tr

d. 'en&elola Air )er"i3 3 ;lean 8ater Mgt 5

PT Pam L&$nnaise Ja&a

e. 'enampun&an )a3an )akar Min(ak

3 el St$rage 5

PT 9resi' 4istribti$n Terminal

#. 'elabu3an 3 P$rts 5PT Pelab!an Penaam Bana Ta'a

&. 'roperti 3 Pr$"ert& 5

PT Menara Astra

PT Bra!ma&asa Ba!tera

3Anan#ama&a Resi#en%es5

4. ARI)I0,I0 3 Agribsiness 5

a. Min(ak Kelapa 0a*it 3 Palm Oil5

PT Astra Agr$ Lestari Tb'


8/29

5. TEK,OLOI I,/ORMA0I

3 In-$rmati$n Te%!n$l$g&5

a. 0olu"i Dokumen 3 4$%ment S$lti$n5

PT Astra 9ra"!ia Tb'

PT Astragra"!ia G"rins In#$nesia

b. Teknolo&i In#orma"i Komunika"i

3 In-$rmati$n an# ;$mmni%ati$n 5

PT Astra 9ra"!ia In-$rmati$n Te%!n$l$g&

PELAKSANAAN AU4IT PEMASARAN

PT. ASTRA INTERNATIONAL, TBK

(. PEMASARAN


9/29

A. TO


10/29

Saat ini A4M bertanggng awab nt'

mem"r$#'si 'en#araan 4ai!ats #an T$&$ta

se"erti Genia #an A=an7a, Teri$s #an Rs!, 9ran

Ma>, L>i$, A&la #an Ag&a. A4M be'erasama

#engan PT Astra Internati$nal Tb' 4ai!ats

Sales O"erati$n 34SO5 &ang memili'i aringan

se'aligs men&e#ia'an la&anan "enalan #an

"rna al 4ai!ats #i In#$nesia. Selain

memasar'an 'elima enis 4ai!ats "r$#'si

A4M, 4SO ga memasar'an 4a!ats Siri$n

&ang #iim"$r #ari Mala&sia. Selaras #engan

tagline 4ai!ats Sa!abat' selr! Outlet

4ai!ats sia" mela&ani 'ebt!an "elanggan

#engan 'alitas "ela&anan la&a'n&a se$rang

Sa!abat. Se"anang ta!n /(2 4ai!ats

menamba! lima aringan Outlet bar, se!ingga

"a#a a'!ir ta!n /(2, 4ai!ats #i In#$nesia#it$"ang $le! /(6 Outlet &ang ter#iri #ari (1

aringan Outlet berstats :SP 3vehicle, service,

parts5 leng'a" mela&ani "enalan, "ela&anan

beng'el #an s' %a#ang, serta 06 aringan Outlet

berstats : 3vehicle5 &ang !an&a mela&ani

"enalan. T$tal "enalan nt' 4ai!ats A&la #i

ta!n /(2 men%a"ai 2.++* nit. Sesai '$n#isi

"asar #$mesti' /(2 #imana =$lme "enalan

relati- menrn 3/(1@ (.//).)(6 nit #an /(2@

(./0.() nit5 =$lme "enalan 4ai!ats /(2

"n ti#a' ban&a' berba!, &a'ni men%a"ai

(0*.//6 nit 3/(1@ sebesar (0*.)2/ nit5 namn

"angsa "asar 4ai!ats mengalami 'enai'an #ari

(*,( "a#a ta!n /(1 mena#i (*,1 "a#a ta!n

/(2. Hal ini mer"a'an "en%a"aian 4ai!ats

'arena #a"at teta" berta!an "a#a "$sisi 'e#a

selama 6 ta!n tera'!ir 3/)D/(25 #itenga!

"ersaingan &ang sema'in 'etat.

B. 4AHIATSU

PT Astra 4ai!ats M$t$r 3A4M5 is t!e s$le

bran#D!$l#ing agent $- 4ai!ats bran# in

In#$nesia. T$#a&, A4M is res"$nsible -$r t!e

man-a%tring $- 4ai!ats an# T$&$ta

at$m$biles, s%! as Genia an# A=an7a, Teri$s

an# Rs!, 9ran Ma>, L>i$, A&la an# Ag&a. A4M

%$llab$rates wit! PT Astra Internati$nal Tb'

4ai!ats Sales O"erati$n 34SO5, w!i%! manages

t!e netw$r' as well as "r$=i#ing 4ai!ats sales

an# a-ter sales ser=i%es in In#$nesia. In a##iti$n t$

#istribting 4ai!ats =e!i%les man-a%tre# b&

A4M, 4SO als$ mar'ets 4ai!ats Siri$n,

im"$rte# -r$m Mala&sia. 8it! t!e tagline

4ai!ats Sa!abat' 34ai!ats, M& Best rien#5,

all 4ai!ats $tlets are rea#& t$ meet %st$mers?

nee#s an# wel%$me t!em wit! a

warm an# -rien#l& ser=i%e. In /(2, 4ai!ats

e>"an#e# its netw$r' b&$"ening -i=e new $tlets.

In t$tal, b& t!e en# $- /(2, 4ai!ats manage#/(6 $tlets %$nsisting $- (1 :SP 3=e!i%le,

ser=i%e, "arts5 $tlets t!at "r$=i#e a %$m"lete

range $- ser=i%e -r$m sales an# at$ w$r's!$"s t$

s"are "artsC an# 06 : 3=e!i%le5 $tlets t!at -$%s

$n sales. As $- /(2, t!ere !a=e been 2,++*

nits $- 4ai!ats A&la s$l#. T!e %$n#iti$n $- t!e

#$mesti% mar'et in /(2was re-le%te# in t!e

#e%lining sales =$lme 3/(1@ (,//),)(6 nits an#

/(2@ (,/0,() nits5, w!ile 4ai!ats?s sales

=$lme in /(2 was relati=el& stable at (0*,//6

nits 3/(1@ (0*,)2/ nit5. H$we=er, 4ai!ats?s

mar'et s!are in%rease# -r$m (*.( in /(1 t$

(*.1 in /(2. T!is signi-ie# an a%!ie=ement, as

#es"ite rig$r$s %$m"etiti$n, 4ai!ats was able t$

maintain its mar'et "$siti$n -$r t!e si>t!

%$nse%ti=e &ear 3/)D/(25.

;. ISUU

4engan mem"ertimbang'an "$tensi "asar

SU:Hig! #i In#$nesia &ang #i"re#i'si men%a"ai


11/29


12/29

nasi$nal nt' "r$#' U4 Tr%'s, #engan

#i#'ng $le! U4 Tr%'s Sales O"erati$n

3U4SO5 sebagai #istribt$r resmi #i In#$nesia.

Unt' menamba! ang'aan "emasarann&a,

U4SO menamba! / %abang bar "a#a ta!n /(2,

se!ingga aringan $"erasi$nal U4SO men%a'"

(+ %abang #an (( dealer lainn&a. Unt'

mem"erta!an'an "angsa "asar #i tenga!

"enrnan =$lme "asar 'en#araan '$mersial, U4

Tr%'s menera"'an bebera"a strategi "emasaran,

meli"ti@

Mening'at'an "enalan #an "r$-itabilitas

#engan mengtama'an "enalan se%ara

langsng 3direct sales5

Penalan -$'s 'e"a#a "elanggan B/B

3&usiness to &usiness5

Mening'at'an "enalan after sales service#engan "ela&anan bermt Pelema!an bebera"a

se't$r e'$n$mi "enggna

"r$#'D"r$#' U4 Tr%'s #i ta!n /(2 membat

t$tal "enalan tr' #$mesti' trn *+. Pangsa

"asar U4 Tr%'s "a#a segmen 'en#araan

'$mersial heavy duty truck ga, mengalami

se#i'it "erba!an mena#i 2 #ari 6 #i ta!n

/(1. Pelema!an se't$r "enggna "r$#'n&a teta"

mem"engar!i 'inera "enalan U4 Tr%'s.

Se!ingga t$tal "enalan U4 Tr%'s #i ta!n /(2

a#ala! 0*2 nit, trn *6,* #ari (.)6* nit #i

ta!n /(1.

4. U4 TRU;K

U4 Tr%'s Sales O"erati$n 3U4SO5 as t!e

at!$ri7e# #istribt$r in In#$nesia s""$rts PT

Astra Mlti Tr%'s In#$nesia 3AMT In#$nesia5, a

s$le nati$nal man-a%trer an# agent $- U4

Tr%'s. T$ e>"an# its mar'eting rea%!, U4SO

$"ene# tw$ new bran%! $--i%es in /(2, rea%!ing a

t$tal $- (+ bran%! $--i%es an# (( #ealers. T$ retain

mar'et s!are ami# t!e #e%lining sales =$lme $-

%$mmer%ial =e!i%les, U4 Tr%'s a""lie# a nmber

$- mar'eting strategies, in%l#ing@

In%reasing sales an# "r$-itabilit& b&

em"!asi7ing #ire%t sales

$%sing sales $n B/B 3bsinessDt$Dbsiness5

%st$mers

In%reasing a-ter sales ser=i%e an# $--ering

alit& ser=i%es

T!e #r$" in se=eral e%$n$mi% se%t$rs $- U4

Tr%'s "r$#%t sers in /(2 reslte# in a *+

#e%rease in tr%' sales. U4 Tr%'s? mar'et s!are-$r t!e !ea=&D#t& tr%' segment was als$

a--e%te#C mar'et s!are #e%line# t$ 2 -r$m 6 in

/(1. T!e "er-$rman%e $- U4 Tr%'s was a--e%te#

b& t!e e%$n$mi% %$ntra%ti$n $- a nmber $-

in#str& se%t$rs. In /(2, sales $- U4 Tr%'s

rea%!e# 0*2 nits, a #e%rease $- *6.* -r$m (,)6*

nits in /(1.

E. PEU9OT

Berbagai m$#el m$bil bermere' Pege$t

#ise#ia'an $le! PT Ta!a Sa'ti M$t$r 3TSM5


13/29

sebagai im"$rtir tnggal #engan #i#'ng

'emam"an #istribsi Pege$t Sales O"erati$n

3PSO5. Meng!a#a"i ta!n /(2 &ang "en!

tantangan, TSM lebi! menge#e"an'an

intensi-i'asi #an e-isiensi $"erasi$nal aringan,

se!ingga aringan $"erasi$nal Pege$t

#i$"timal'an mena#i ( $tlet #ari (/ $tlet #i

ta!n sebelmn&a. 4alam rang'a $"timalisasi

aringan tersebt, TSM meran%ang rang'aian

"r$gram "emasaran #an "r$m$si &ang e-isien,

men%a'"@

Be'era sama #engan "ersa!aan leasing

menawar'an "a'etD"a'et menari'

Kegiatan "ameran, test drive event #an

moving e!hi&ition #i bebera"a l$'asi

"$tensial 3mall, "er'ant$ran, #ll5

Mening'at'an "r$gram ;RM 'e"a#a "elanggan

Meng$"timal'an data&ase

Meng$"timal'an salran '$mni'asi

&ang #imili'i 3we&site, social media5 nt'

mem"r$m$si'an "r$gram "enalan

Unt' ta!n /(2, Pege$t ti#a' mengelar'an

"r$#' bar, teta"i lebi! -$'s "a#a "enetrasi

"asar atas "r$#'D"r$#' &ang s#a! a#a.

Persaingan &ang sema'in 'etat #an "elema!an

nilai t'ar membat t$tal "enalan nasi$nal ta!n

/(2 men%a"ai 6* nit, trn +6 #iban#ing'an

"enalan seban&a' /+ nit "a#a ta!n /(1.

E. PEU9OT

A =ariet& $- Pege$t %ars are a=ailable n#er

t!e management $- PT Ta!a Sa'ti M$t$r 3TSM5

as t!e s$le im"$rter, s""$rte# b& t!e #istribti$n

netw$r' $- Pege$t Sales O"erati$n 3PSO5.

A##ressing %!allenges in /(2, TSM -$%se#

$n netw$r' intensi-i%ati$n an# e--i%ien%&.

Pege$t?s $"erati$nal netw$r' was $"timi7e# t$

( $tlets -r$m (/ $tlets t!e "re=i$s &ear. T$

$"timi7e t!e netw$r', TSM !as #esigne# a series

$- e--i%ient mar'eting an# "r$m$ti$nal "r$grams,

in%l#ing@

Partners!i" wit! leasing %$m"anies, $--ering

attra%ti=e "a%'ages

E>!ibiti$ns, test #ri=e e=ents an# m$=ing

e>!ibiti$ns at se=eral strategi% l$%ati$ns

3s!$""ing malls, $--i%e areas et%.5

En!an%ing ;RM "r$gram -$r %st$mers O"timi7ing #atabase

O"timi7ing e>isting %$mmni%ati$n %!annels

3website, s$%ial me#ia5 t$ "r$m$te sales.

In /(2, Pege$t #i# n$t release new m$#els, as it

-$%se# $n t!e mar'et "enetrati$n $- e>isting

"r$#%ts. Stringent %$m"etiti$n an# t!e wea'ening

e>%!ange rate $- t!e r"ia! le# t$ t$tal nati$nal

sales $- 6* nits in /(2, a #r$" $- +6 -r$m /+

nits s$l# in /(1.

. BM8


14/29

BM8 Sales O"erati$n 3BSO5 mer"a'an

#i=isi sa!a #alam 9r" Astra, &ang ber"eran

sebagai sala! sat dealer resmi mere' BM8 #i

In#$nesia, #an memili'i !a' atas "enalan #an

la&anan "rna al m$bil BM8 #i In#$nesia,

be'era sama #engan BM8 In#$nesia sebagai

#istribt$r tnggal #i In#$nesia. BSO

men&e#ia'an la&anan "rna al &ang leng'a" #an

bernilai tamba! bagi "elanggan, ter#iri #ari asa

"emeli!araan, "erawatan #an "erbai'an 'en#araan

#i "sat "erawatan BM8 &ang #i'el$la $le! BSO

ma"n melali asa "erawatan 'en#araan #i

rma! 3!$me ser=i%e5, la&anan #arrat /2Dam #i

alan ra&a, #an "en&e#iaan s' %a#ang, a'ses$ris

#an mer%!an#ise. BSO mengel$la aringan &ang

ter#iri #ari 'ant$r "sat #an 0 'ant$r %abang.

E's"ansi la&anan mlai #ila'sana'an 'e lar "laJawa #engan #ib'an&a 'ant$r %abang #an "sat

"erawatan #i Ma'assar. Berbagai "r$gram

"engembangan tersebt meng!asil'an "engasaan

"angsa "asar #iban#ing'an dealer lain se!ingga

BSO mam" mem"erta!an'an "$sisi "ertama

nt' 'etiga 'alin&a #i 'alangan dealer BM8

&a'ni #engan ang'a dealer share sebesar 1),1

ter!a#a" t$tal "enalan m$bil BM8 #i In#$nesia,

mening'at #iban#ing ta!n /(1 sebesar 16,6.

Selaras #engan tmb!n&a "asar m$bil "remim

&ang men%a"ai 'isaran +,2, "a#a ta!n /(2,

BSO ber!asil menal (. nit m$bil, ata nai'

((.( #iban#ing'an ) nit #i ta!n /(1.

. BM8

BM8 Sales O"erati$n 3BSO5 is a bsiness

#i=isi$n $- Astra 9r$" an# an $--i%ial BM8

#ealer in In#$nesia. BSO !$l#s #ealers!i" rig!ts t$

sell an# "r$=i#e a-ter sales ser=i%e -$r BM8

at$m$biles in In#$nesia in %$$"erati$n wit!

BM8 In#$nesia as t!e %$ntr&?s s$le #istribt$r.

BSO "r$=i#es a %$m"re!ensi=e range $- a-ter

sales ser=i%es t!at ensres a##e# =ale -$r

%st$mers, -r$m maintenan%e an# re"airs at BM8

ser=i%e %enters $"erate# b& BSO t$ !$me ser=i%e,

/2D!$r emergen%& r$a#si#e assistan%e an# s""l&

$- s"are "arts, a%%ess$ries an# mer%!an#ise. BSO

manages a netw$r' %$m"rising a !ea# $--i%e an#

eig!t bran%! $--i%es. T!e $"ening $- a bran%!

$--i%e an# ser=i%e %enter in Ma'assar mar'e#

ser=i%e e>"ansi$n $tsi#e Ja=a. :ari$s

#e=el$"ment "r$grams !a=e reslte# in a str$ngmar'et "$siti$nC -$r t!e t!ir# time, BSO was t!e

mar'et lea#er, e>%elling $t!er BM8 #ealers wit! a

#ealer s!are $- 1).1 $- t$tal BM8 sales in

In#$nesia. T!e mar'et s!are was in%rease#-r$m

16.6 in /(1. In line wit! t!e gr$wt! $- t!e

"remim %ar mar'et t!at rea%!e# ar$n# +.2, in

/(2 BSO s$l# (, nits $- %ars, $r " b& ((.(

-r$m ) nits in /(1.

9. ASTRA OTOPARTS


15/29

Pr$#' AOP tela! #igna'an $le! "r$#'D

"r$#' se"e#a m$t$r ternama se"erti H$n#a,


16/29

AHM men&e#ia'an tiga 'ateg$ri se"e#a m$t$r

nt' "elanggan #i In#$nesia, &a'ni@ bebe'

3%bunder&one5, s'ter mati' 3AT scooter 5, #an

sport #engan ti"e m$t$r &ang beragam. Unt'

memasar'an "r$#'D"r$#' tersebt AHM saat ini

memili'i aringan !an#al &ang ter#iri #ari /) main

dealer #i selr! In#$nesia, (.0(0 $tlet, lebi!

#ari 1.6*0 beng'el AHASS #an lebi! #ari +.+(1

gerai s' %a#ang. Semla! (( #ari /) main

dealer tersebt a#ala! bagian #ari H$n#a

O"erati$ns 3HSO5 #alam aringan bisnis 9r"

Astra, &ang ber'$ntribsi sebesar /) #ari t$tal

"enalan. Meng!a#a"i '$n#isi sa!a &ang

menantang "a#a ta!n /(2, AHM mem-$'s'an

"a&a mening'at'an "r$#'ti=itas #an 'alitas

la&anan aringan. Hal ini #ila''an melali

"en&elenggaraan "elati!an ber'elantan bagi "ers$nel %abang #an te'nisi, termas' "ene'anan

"a#a tmb! #an ber'embangn&a b#a&a la&anan

#engan meneta"'an 'alitas la&anan sebagai sala!

sat btir "enilaian 'inera. Penalan se"e#a

m$t$r #i ta!n /(2 mengalami 'enai'an sebesar

(,6 #ari +,+ ta nit mena#i +,) ta nit,

sementara "ertmb!an "enalan H$n#a a#ala!

+,*, lebi! tinggi #ari "ertmb!an "asar se"e#a

m$t$r nasi$nal. Penalan AHM mening'at #ari

2,+ ta nit #i ta!n /(1 mena#i *,( ta nit #i

ta!n /(2.

H. ASTRA HON4A MOTOR

AHM $--ers t!ree m$t$r%&%le %ateg$ries

-$r In#$nesian %$nsmers@ n#erb$ne, AT s%$$ter

an# s"$rt. Ea%! %ateg$r& %$mes wit! a wi#e

=ariet& $- %!$i%es. T$ mar'et t!e "r$#%ts, AHM

t$#a& $"erates a reliable netw$r' $- /) main

#ealers t!r$g!$t In#$nesia, (,0(0 $tlets, $=er

1,6*0 AHASS at$ w$r's!$"s an# $=er +,+(1

s"are "arts $tlets. O- t!e /) main #ealers, ((

#ealers are "art $- H$n#a Sales O"erati$ns 3HSO5

wit!in t!e Astra 9r$" bsiness netw$r', w!i%!

%$ntribtes /) $- t$tal sales. A##ressing t!e

%!allenging bsiness %$n#iti$ns in /(2, AHM

-$%se# e--$rts t$ in%rease "r$#%ti=it& an# b$$st

netw$r' ser=i%e alit&. T!is was #$ne t!r$g!

%$ntin$s training "r$grams -$r bran%! $--i%e

"ers$nnel an# te%!ni%ians as well as em"!asi7ing

bil#ing ser=i%e %ltre b& a""l&ing ser=i%e

alit& stan#ar#s as a "er-$rman%e in#i%at$r. Sales

$- m$t$r%&%les in /(2 grew (.6 -r$m +.+milli$n nits t$ +.) milli$n nits, w!ile sales $-

H$n#a m$t$r%&%les in%rease# b& +.*, !ig!er t!an

t!e nati$nal gr$wt!. AHM sales were " -r$m 2.+

milli$n nits in /(1 t$ *.( milli$n nits in /(2.

I. ASTRA ;RE4IT ;OMPANIES

Sinergi antar sa!a #i 9r" Astra, aringan &ang

las, "r$gram "emasaran &ang ber'alitas #an

la&anan &ang sesai #engan 'ebt!an "elanggan,

membat A;; mam" memb''an 'enai'an

"embia&aan se'itar * #ari R" /6,( trilin #i


17/29

ta!n /(1 mena#i sebesar R" /+,* trilin, #i

tenga! melema!n&a "ertmb!an e'$n$mi,

#engan 'alitas 're#it &ang teta" ter'el$la #engan

bai'. Realisasi nit "embia&aan m$bil mening'at

) #ari ()1.2+1 nit #i ta!n /(1 mena#i

/(.0) nit #i ta!n /(2. A;; '$nsisten

menaga 'eseimbangan smber "en#anaan,

#imana nt' ta!n /(2 '$m"$sisin&a ter#iri

#ari $bligasi 31+5, "inaman sin#i'asi 31(5,

$int -inan%ing 3/5, "inaman &ilateral 3)5,

&ilateral multicurrency #an lainn&a 315. Sebagai

bagian #ari "a&a menaga 'eseimbangan

smber "en#anaan #an memasti'an li'i#itas

'$n#isi 'eangan, #i ta!n /(2 A;;

menerbit'an tiga seri Obligasi Ber'elantan II

Astra Se#a&a inan%e 4engan Ting'at Bnga

Teta" Ta!a" III Ta!n /(2 #engan t$tal emisisebesar R" /, trilin #engan s' bnga ),6

nt' Seri A senilai R" (,( trilin, (,* nt'

Seri B senilai R" +2 miliar #an (,6 nt' seri

; senilai R" +* miliar. Ketiga $bligasi tersebt

men#a"at'an "ering'at AAA3i#n5 #ari PT it%!

Rating In#$nesia. A;; ga menerbit'an Obligasi

Ber'elantan II #engan bnga teta" Ta!a" I:

#engan t$tal emisi senilai R" /,* trilin, ter#iri

#ari $bligasi seri A senilai R" ( trilin #engan

bnga ),6 #an seri B senilai R" (,* trilin

#engan bnga (,*. Ke#a $bligasi tersebt

men#a"at'an "ering'at AAA3i#n5 #ari PT it%!

Rating In#$nesia. Kinera A;; &ang teraga serta

'$mitmenn&a &ang tinggi ter!a#a" selr!

'ewaiban 'eangan &ang at! tem"$ membat

PEIN4O.

I. ASTRA ;RE4IT ;OMPANIES

On t!e ba%' $- s&nerg& between bsiness nits in

Astra 9r$", its e>tensi=e netw$r', str$ng

mar'eting "r$grams an# ser=i%es t!at meet t!e

nee#s $- %st$mers, A;; re%$r#e# -inan%ing

gr$wt! $- a""r$>imatel& * -r$m R" /6.( trilli$n

in /(1 t$ R" /+.* trilli$n, #es"ite t!e slggis!

e%$n$m& an# wit! maintaine# %re#it alit&. ;ar

-inan%ing nits r$se b& ) -r$m ()1,2+1 nits in

/(1 t$ /(,0) nits in /(2. A;; %$nsistentl&

maintains t!e balan%e $- -n#ingC in /(2, -n#ing

%$nsiste# $- s&n#i%ate# l$ans 31+5, b$n#s 31(5,

$int -inan%ing 3/5, an# bilateral l$ans 3)5. As

"art $- t!e -n#ing strateg& an# t$ ensre t!e

lii#it& le=el $- t!e %$m"an&?s -inan%e, in /(2

A;; isse# t!ree series $- P!ase III ;$ntin$s

B$n#s II Astra Se#a&a inan%e wit! a -i>e#

interest rate. T!e isse $- b$n#s am$nte# t$ R"

/. trilli$n@ ).6 interest rate -$r Series A

am$nte# t$ R" (.( trilli$nC (.* -$r Series B

am$nte# t$ R" +2 billi$nC an# (.6 -$r Series

; wit! t$tal =ale $- R" +* billi$n. All series

earne# an AAA3i#n5 rating -r$m PT it%! RatingIn#$nesia. A;; als$ !el# P!ase I: ;$ntin$s

B$n#s II wit! a -i>e# interest rate an# a t$tal

am$nt $- R" /.* trilli$n, w!i%! %$nsiste# $-

Series A wit! a -a%e =ale $- R" ( trilli$n an#

).6 interest rate an# Series B wit! -a%e =ale $-

R" (.* trilli$n an# (.* interest rate. B$t! t&"es

$- b$n#s In#$nesia. 8it! res"e%t t$ A;;?s s$li#

"er-$rman%e an# its tm$st %$mmitment t$ its

-inan%ial $bligati$ns, $n 1 O%t$ber /(2

PEIN4O raise# t!e rating $-.

J. PERBANKAN

PermataBan' 'embali men%atat'an 'inera

'eangan &ang bai' se"anang ta!n /(2, #engan

t$tal aset nai' sebesar (/ mena#i R" (0*,

trilin #ari R" (66, trilin #an "$rt$-$li$ 're#it

bersi! 3net off accrued interest receiva&le and


18/29

allowance for impairement for losses5 &ang

tmb! (( mena#i R" (1(, trilin #ari R"

((0, trilin. Pening'atan "$rt$-$li$ 're#it

tertama #i#'ng $le! "ertmb!an &ang bai'

#alam se't$r UKM #an local and middle market

corporates melali bisnis Trade *inance #an

"r$#'D"r$#' "inaman Ban'. 4ana Pi!a' Ketiga

34PK5 teta" mening'at sebesar (( mena#i R"

(20, trilin #ari R" (11, trilin, #engan

'$m"$sisi smber #ana #e"$sit$ &ang #$minan,

#ii'ti gir$ #an tabngan. Hal tersebt a#ala!

imbas #ari nai'n&a s' bnga a%an Ban'

In#$nesia, &ang membat nasaba! %en#erng

menem"at'an #anan&a #alam bent' #e"$sit$.

Pen#a"atan $"erasi$nal PermataBan' teta"

menn'an "ertmb!an sebesar (, mena#i

senilai R" +,2 trilin. Te'anan cost of fund #annai'n&a "ersentasi 're#it bermasala!, membat

PermataBan' memb''an "enrnan +et

Interest "argin 3NIM5, se!ingga laba bersi!

menrn 0 #ari R" (,+ trilin mena#i sebesar

R" (,6 trilin. 4i tenga! 'rang '$n#si-n&a

'$n#isi in#str& "erban'an, PermataBan' teta"

mam" mengel$la 'alitas aset, ter%ermin #ari

relati=e teragan&a rasi$ non performing loan

gross #an net masingDmasing "a#a ting'at (,+

#an ,6 "a#a /(2, #ari (, #an ,1 "a#a

ta!n /(1. 4i ta!n /(2 PermataBan' ber!asil

mening'at'an m$#al tier ( melali rights issue

sebesar R" (.* trilin "a#a awal ta!n, #an

merealisasi'an "r$gram "en&ertaan m$#al sebesar

/* #i PT Astra Se#a&a inan%e "a#a semester

"ertama /(2. PermataBan' ga ber!asil

mening'at'an m$#al tier / melali "enerbitan

$bligasi sb$r#inasi sebesar R" + miliar #engan

ten$r + ta!n #an ting'at bnga teta" sebesar

((,+*.

J. PERBANKAN

PermataBan' &et again #eli=ere# g$$# "r$gress in

/(2. T$tal assets grew b& (/ t$ R" (0*.

trilli$n -r$m R" (66. trilli$n, w!ile t!e net l$an

b$$' 3net $-- a%%re# interest re%ei=able an#

all$wan%e -$r im"airement $- l$sses5 grew b& ((

t$ R" (1(. trilli$n -r$m R" ((0. trilli$n. T!e

gr$wt! $- t!e len#ing "$rt-$li$ was mainl& #ri=en

b& SME bsiness an# l$%al an# mi##le mar'et

%$r"$rates $n t!e ba%' $- Tra#e inan%e an#

len#ing "r$#%t. T!ir#D"art& -n#s 3TP5 r$se b&

(( t$ R" (20. trilli$n -r$m R" (11. trilli$n,

largel& -r$m term #e"$sits -$ll$we# b& %rrent

a%%$nts an# sa=ings. T!e in%rease in t!e

ben%!mar' interest rate im"lemente# b& Ban' As

"art $- Astra 9r$" assming a strategi% r$le t$

s""$rt bsiness #e=el$"ment, PermataBan' is t!e

#ire%t %$nter"art $- %$m"anies in Astra 9r$"

an# "r$=i#es s""$rt in -inan%ing, -n#ing an#

$t!er ban'ing transa%ti$ns. T$ #ri=e bsiness

gr$wt! -$r t!e ban' an# Astra 9r$",

PermataBan' !as #e=el$"e# a nmber $-

inn$=ati=e ban'ing "r$#%ts an# ser=i%es an#%$ntin$sl& in%reases ser=i%e alit&, s%! as

"r$grams -$r insran%eDbase# sa=ings "r$#%ts -$r

A;; %st$mers, em"l$&ee bene-its "r$#%ts -$r

Astra em"l$&ees, Permata i%' ;as! As "art $-

Astra 9r$" assming a strategi% r$le t$ s""$rt

bsiness #e=el$"ment, PermataBan' is t!e #ire%t

%$nter"art $- %$m"anies in Astra 9r$" an#

"r$=i#es s""$rt in -inan%ing, -n#ing an# $t!er

ban'ing transa%ti$ns. T$ #ri=e bsiness gr$wt! -$r

t!e ban' an# Astra 9r$", PermataBan' !as

#e=el$"e# a nmber $- inn$=ati=e ban'ing

"r$#%ts an# ser=i%es an# %$ntin$sl& in%reases

ser=i%e alit&, s%! as "r$grams -$r insran%eD

base# sa=ings "r$#%ts -$r A;; %st$mers,

em"l$&ee bene-its "r$#%ts -$r Astra em"l$&ees,

Permata i%' ;as!.

K. ASURANSI

Asransi Astra ber!asil memb''an

"ertmb!an "en#a"atan "remi '$t$r sebesar )

#ari R" 1,0 trilin "a#a a'!ir ta!n /(1 mena#i

R" 2,( #i ta!n /(2, se#ang'an t$tal aset &ang

#i'el$la nai' (0 #ari R" 0,6 trilin mena#i


19/29

sebesar R" (,( trilin. Prestasi Asransi Astra

ga ters #ia'i $le! "i!a' e'sternal melali

berbagai "eng!argaan nasi$nal #an internasi$nal

&ang #iberi'an, antara lain #alam 'ateg$ri 'alitas

"ela&anan, #igital, #an bran# terbai'.

K. ASURANSI

Asransi Astra?s gr$ss "remims grew b&

) -r$m R" 1.0 trilli$n at t!e en# $- /(1 t$ R"

2.( in /(2, w!ile t$tal assets r$se b& (0 -r$m

R" 0.6 trilli$n t$ R" (.( trilli$n. T!e s$n#

"er-$rman%e $- Asransi Astra was well

re%$gni7e# b& $t!er "arties t!r$g! nati$nal an#

internati$nal awar#s, am$ng $t!ers in ser=i%e

alit&, #igital ser=i%es an# best bran#.

L. ALAT BERAT 4AN PERTAMBAN9AN

Lini bisnis Mesin K$nstr'si UT men%atat

"enrnan =$lme "enalan K$mats sebesar

(6 ata mena#i 1.*(1 nit, a! lebi! ren#a!

#iban#ing'an #engan =$lme "enalan "a#a

/(1, &ait 2./1 nit. Penrnan tersebt


20/29

tertama masi! #i"engar!i $le! "erlambatan

se't$r "ertambangan #an "er'ebnan #i In#$nesia

&ang men&ebab'an "enrnan t$tal "enalan

#$mesti' alat berat, &ang "a#a ta!n ini ter%atat

semla! 0.06+ nit #iban#ing'an (./*/ nit

"a#a /(1. 3menrt riset internal5 4i sisi lain,

mla! "enalan s' %a#ang #an asa

"emeli!araan alat berat mening'at "a#a /(2

#ia'ibat'an $le! mening'atn&a 'ebt!an

"elanggan #alam menaga '$n#isi alat berat

mere'a. Pen#a"atan #ari segmen ini mening'at

0 ata sebesar R" 6, trilin. Namn,

"ening'atan "enalan s' %a#ang #an asa

"emeli!araan selama ta!n /(2 ti#a' mam"

men#$r$ng t$tal "en#a"atan lini bisnis Mesin

K$nstr'si UT, &ang men%atat "enrnan mena#i

sebesar R" (*, trilin #iban#ing'an R" (*,6trilin "a#a /(1. 4ari lini bisnis K$ntra't$r

Penambangan UT, PT Pama"ersa#a Nsantara

3PAMA5 e-e'ti- men%atat 'enai'an "en#a"atan

bersi! sebesar 6, &ait R" 11,* trilin, #iban#ing

R" 1(,6 trilin "a#a /(1. Hasil ini #i%a"ai #i

sam"ing a#an&a "enrnan mla! target

"eng"asan tana!, &ait t$tal 06,2 ta b%m

#iban#ing'an 022,) ta b%m "a#a /(1.

Sebali'n&a,t$tal "r$#'si bat bara F hauling

mening'at sebesar ((),2 ta t$n ata nai' (2

#iban#ing'an t$tal "r$#'si ta!n lal sebesar

(*,( ta t$n. =$lme "enalan bat bara

mening'at sebesar 2/ ata sebesar *,) ta

#iban#ing'an 2,/ ta t$n "a#a /(1. Hal ini

men#$r$ng "ening'atan "en#a"atan lini bisnis

Pertambangan UT sebesar //, ata #ari R" 1,0

trilin "a#a /(1 mena#i R" 2,+ trilin.

L. HEA:< EUIPMENT AN4 MININ9

BUSINESS

UT?s ;$nstr%ti$n Ma%!iner& bsiness line

re%$r#e# a #e%rease in K$mats sales =$lme b&

(6 t$ 1,*(1 nits, m%! l$wer %$m"are# t$ t!e

sales =$lme in /(1 $- 2,/1 nits. T!e #e%rease

was mainl& still im"a%te# b& t!e sl$wing #$wn $-

t!e mining an# "lantati$n se%t$rs in In#$nesia t!at

%ase# a #e%line in t!e t$tal #$mesti% sales $-

!ea=& ei"ment, w!i%! in /(2 re%$r#e# a t$tal

nmber $- 0,06+ nits %$m"are# t$(,/*/ nits in

/(1. 3s$r%e@ internal resear%!5 On t!e $t!er

!an#, t!e nmber $- s"are "arts sales an# !ea=&

ei"ment maintenan%e ser=i%es in%rease# in /(2

#e t$ t!e gr$wing nee# -r$m t!e %st$mers t$

maintain t!e li-e %&%le $- t!eir !ea=& ei"ment.

T!e re=ene in%rease# b& 0 $r rea%!e# R" 6.

trilli$n. H$we=er, t!e in%rease in s"are "arts sales

an# maintenan%e ser=i%es #ring t!e &ear was n$t

able t$ "s! t!e t$tal re=ene $- UT?s

;$nstr%ti$n Ma%!iner& bsiness line, w!i%!

re%$r#e# a #e%rease t$ R" (*. trilli$n %$m"are#t$ R" (*.6 trilli$n in /(1.In regar#s $- UT?s

Mining ;$ntra%ting bsiness line, PT

Pama"ersa#a Nsantara 3PAMA5 e--e%ti=el&

re%$r#e# an in%rease in net re=ene b& 6, w!i%!

is R" 11.* trilli$n, %$m"are# t$ R" 1(.6 trilli$n in

/(1. T!is "er-$rman%e is ma#e #es"ite a

#e%reasing target nmber -$r $=erbr#en rem$=al,

w!i%! was 06.2 milli$n b%m %$m"are# t$ 022.)

milli$n b%m in /(1. On t!e $t!er !an#, t!e t$tal

%$al "r$#%ti$n F !aling was in%rease# t$ (().2

milli$n t$ns $r grew (2 %$m"are# t$ last &ear?s

t$tal "r$#%ti$n $- (*.( milli$n t$ns.t!e %$al

sales =$lme grew 2/ $r rea%!ing a t$tal *.)

milli$n t$ns, %$m"are# t$ 2./ milli$n t$ns in /(1.

T!is !as in%rease# t!e re=ene $- UT?s Mining

bsiness line b& //, -r$m R" 1.0 trilli$n in /(1

t$ R" 2.+ trilli$n.

M. IN4USTRI A9RIBISNIS

AAL menal "r$#' 'ela"a sawit #engan

sistem ten#er. Pa#a ta!n /(2, !arga rataDrata

"enalan ;PO AAL nai' (1,0 #iban#ing'an

!arga rataDrata "enalan "a#a ta!n /(1.

Ma&$ritas !asil "r$#'si ;PO AAL #isera" $le!


21/29

"asar #$mesti'. T$tal la!an "enanaman bar #an

"enanaman 'embali masingDmasing a#ala! ).*)

!a #an (.01 !a. Se#ang'an "r$gram intensi-i'asi

#ari ta!nDta!n sebelmn&a #ilant'an #engan

-$'s "a#a 'egiatan me'anisasi #an $t$masi.

Hasiln&a, #i ta!n /(2 "r$#'ti=itas TBS 'ebn

inti AAL nai' mena#i /(,* t$n "er !a

#iban#ing'an /,/ t$n "er !a "a#a ta!n

sebelmn&a. Pr$#'si ;PO AAL nai' mena#i

(,+2 ta t$n #ari (,*2 ta t$n. Sementara it,

rataDrata !arga ;PO #i ta!n /(2 ter%atat sebesar

R" 0./0/'g nai' (1,0 #ari R" +./++'g #i ta!n

/(1, sementara !arga 'ernel nai' 2+,6 mena#i

R" *.)*'g, #ari "$sisi R" 1.2*/'g #i ta!n

/(1. :$lme "enalan ;PO AAL men%a"ai (,1+

ta t$n trn (1 #ari (,*0 ta t$n, se#ang'an

=$lme "enalan 'ernel nai' ) men%a"ai,1+ ta t$n #ari ,12 ta t$n #i ta!n /(1.

Penrnan =$lme "enalan ;PO #isebab'an

$le! ber$"erasin&a refinery #i Slawesi Barat

&ang menggna'an ;PO sebagai ba!an ba'.

Keselr!an !asil "eng$la!an tersebt &ang

ber"a "r$#' RB4PO, $lein, stearin #an PA4

#engan nilai &ang lebi! tinggi #it'an nt'

"asar e's"$r. 4engan "er'embangan tersebt, nilai

"en#a"atan bersi! AAL nai' /) men%a"ai R"

(6,1 trilin "a#a ta!n /(2 #ari R" (/,+ trilin #i

ta!n /(1. Harga ;PO &ang relati=e lebi! tinggi

ta!n ini #iban#ing'an #engan ta!n /(1 #an

"elema!an nilai t'ar R"ia! ter!a#a" US 4$llar,

ber#am"a' "a#a 'enai'an laba bersi! AAL &ang

%'" signi-i'an, men%a"ai /,* trilin, 1) #iatas

laba bersi! ta!n /(1 &ang sebesar R" (,0 trilin.

M. A9RIBUSINESS IN4USTR<

AAL $--ers its $il "alm "r$#%ts n#er a

ten#er s&stem. In /(2, t!e a=erage selling "ri%e $-

AAL?s ;PO r$se b& (1.0 %$m"are# wit! t!e

a=erage selling "ri%e in /(1. AAL?s ;PO

"r$#%ti$n is largel& abs$rbe# b& t!e #$mesti%

mar'et. T$tal new "lanting an# re"lanting %$=ere#

an area $- ),*) !e%tares an# (,01 !e%tares,

res"e%ti=el&. Meanw!ile, intensi-i%ati$n %$ntine#

-r$m "re=i$s "r$grams, wit! a -$%s $n

me%!ani7ati$n an# at$mati$n. As a reslt, in

/(2 N%les B &iel# in AAL?s estate grew t$

/(.* t$ns "er !e%tare %$m"are# wit! /. t$ns "er

!e%tare in t!e "re=i$s &ear. AAL?s ;PO

"r$#%ti$n als$ grew t$ (.+2 milli$n t$ns -r$m

(.*2 milli$n t$ns. Meanw!ile, t!e a=erage ;PO

selling "ri%e in st$$# at R" 0,/0/'g, " (1.0

-r$m R"+,/++'g in /(1, w!ile 'ernel "ri%e r$se

b& 2+.6 t$ R" *,)*'g in R" 1,2*/ 'g in /(1.

AAL?s ;PO sales =$lme rea%!e# (.1+ milli$n

t$ns $r #e%rease# (1 -r$m (.*0 milli$n t$ns,

w!ile 'ernel sales =$lme in%rease# b& ) t$ .1+

milli$n t$ns -r$m .12 milli$n t$ns in /(1. T!e

#e%rease in ;PO sales =$lme %an be attribte# t$t!e $"erati$ns $- t!e re-iner& in 8est Slawesi,

w!i%! ses ;PO as t!e raw. T!e re-iner& "r$#%ts

RB4PO, $lein, stearin an# PA4 !a=e greater

=ale an# are #estine# -$r t!e e>"$rt mar'et.

Ba%'e# b& t!e ab$=e "er-$rman%e, AAL?s net

re=ene r$se b& /) t$ R" (6.1 trilli$n in/(2

-r$m R" (/.+ trilli$n in /(1. Rising ;PO "ri%es

in /(2 an# t!e #e"re%iati$n $- R"ia! %$ntribte#

t$ t!e signi-i%ant gr$wt! $- AAL?s net "r$-it,

w!i%! am$nte# t$ R" /.* trilli$n, 1) !ig!er

t!an t!e /(1 net "r$-it $- R" (.0 trilli$n /(2

Per-$rman%e.

N. LO9ISTIK F INRASTRUKTUR

Segmen bisnis in-rastr'tr #an l$gisti% menga%

"a#a 'egiatan tiga ana' sa!a Astra, &a'ni PT

Astratel Nsantara 3Astratel5, PT Intertel

Nsa"er#ana 3Intertel5 #an PT Serasi At$ra&a

3SERA5. P$rt$-$li$ bi#ang in-rastr'tr &ang

men%a'" '$nsesi "embangnan #an "engel$laan


22/29

alan t$l, bisnis la&anan air bersi!, -asilitas

"enam"ngan ba!an ba'ar min&a' #an "elab!an

lat #itangani $le! Astratel #an Intertel. Sementara

SERA menangani "$rt$-$li$ asa trans"$rtasi #an

l$gisti', &ang ter#iri #ari em"at nit bisnis, &ait

asa "en&ewaan 'en#araan TRA;DAstra Rent A

;ar, m$bil00 #an IBI4 nt' 'egiatan "enalan

'en#araan be'as, asa "engrsan

trans"$rtasil$gisti% SELO9 #an asa trans"$rtasi

mm ODREN ta>i. Pa#a ta!n /(2, segmen ini

memb''an t$tal "en#a"atan sebesar R" +,0

trilin, nai' (0 #ari R" 6,6 trilin #i ta!n

sebelmn&a, #engan '$ntribsi sebesar 2

ter!a#a" t$tal "en#a"atan bersi! Astra, mening'at

se#i'it #ari ta!n lal. Laba bersi! segmen ini

mening'at sebesar ( #ari R" /(0 miliar "a#a

ta!n /(1, mena#i R" 21+ miliar "a#a ta!n/(2.

N. LO9ISTIK F INRASTRUKTUR

T!e in-rastr%tre an# l$gisti%s bsiness segment

is $"erate# b& t!ree sbsi#iaries $- Astra@ PT

Astratel Nsantara 3Astratel5, PT Intertel

Nsa"er#ana 3Intertel5 an# PT Serasi At$ra&a

3SERA5. In-rastr%tre "$rt-$li$s in%l#ing

%$n%essi$ns -$r t$llDr$a# #e=el$"ment an#

management, %lean water ser=i%es, -el

-a%ilit& an# sea"$rts are !an#le# b& Astratel an#

Intertel. Meanw!ile, SERA -$%ses $n

trans"$rtati$n an# l$gisti%s "$rt-$li$s, w!i%! %$=er

-$r bsiness nits@ rental $- =e!i%les n#er

TRA;DAstra Rent A ;ar, m$bil00 an# IBI4 -$r

sales $- se# =e!i%les, SELO9 as l$gisti%s ser=i%e

an# ODREN ta>i -$r general trans"$rtati$n. In

/(2, t!is segment re%$r#e# a t$tal re=ene $- R"

+.0 trilli$n, grew (0 -r$m R" 6.6 trilli$n in t!e

"re%e#ing &ear. T!e segment a%%$nte# -$r 2 $-

Astra?s t$tal net re=ene, slig!tl& im"r$=e# -r$m

last &ear. At t!e en# $- /(2, t!is segment b$$'e#

a net in%$me $- R" 21+ billi$n, in%rease# b& (

-r$m R" /(0 billi$n in t!e "re=i$s &ear.

O. PROPERTI

Per'ant$ran Menara Astra

Hingga a'!ir ta!n /(2, "embangnan

"er'ant$ran Menara Astra tela! men%a"ai ta!a"

"embangnan basement. Sebagian #ari area

"er'ant$ran Menara Astra a'an


23/29

mena#i 'ant$r "sat PT Astra Internati$nal Tb'

#an nit bisnis 9r" Astra lainn&a.

A"artemen Anan#ama&a Resi#en%es

Anan#ama&a Resi#en%es mlai #itawar'an #i

'artal 'etiga /(2 #engan !asil &ang memas'an

#imana 0 #ari *) nit &ang terse#ia s#a!

#a"at #isera" $le! "asar. Anan#ama&a Resi#en%es

menawar'an stan#ar bar bagi 'e!i#"an

e's'lsi- #i Ja'arta.

O. PROPERT<

Menara Astra O--i%e ;$m"le>

At t!e en# $- /(2, Menara Astra %$nstr%ti$n

"r$e%t !a# rea%!e# basementD%$nstr%ti$n "!ase.

Areas wit!in Menara Astra will be #e#i%ate# as t!e

!ea# $--i%e $- PT Astra Internati$nal Tb' as well

as $t!er bsiness nits wit!in Astra 9r$".

Anan#ama&a Resi#en%es

T!e mar'eting $- Anan#ama&a Resi#en%es starte#

in t!e t!ir# arter $- /(2 wit! e>%e"ti$nal

reslts, 0 $- t!e a=ailable *) nits !as been

abs$rbe# b& t!e mar'et. Anan#ama&a Resi#en%es

$--ers a new stan#ar# $- l>r& li=ing in Ja'arta.

P. TEKNOLO9I INORMASI

Segmen bisnis rantai sa!a Te'n$l$gi

In-$rmasi #iwa'ili $le! PT Astra 9ra"!ia Tb'

3Astragra"!ia5, ana' "ersa!aan #engan "$rsi

'e"emili'an Astra sebesar +6,) #an ter%atat #i


24/29

Brsa E-e' In#$nesia #engan t$tal 'a"italisasi

"asar "a#a a'!ir ta!n /(2 sebesar R" /.6 trilin.

Astragra"!ia menawar'an asa s$lsi bisnis

berbasis 4$%ment, In-$rmati$n, F

;$mmni%ati$n Te%!n$l$g& 34I;T5 &ang

leng'a". 4i ta!n /(2, laba bersi! #ari segmen

Bisnis Te'n$l$gi In-$rmasi &ang #i'el$la $le!

Astragra"!ia tmb! /2 mena#i sebesar R" /

miliar. Sementara it, "ertmb!an ratarata

"en#a"atan Astragra"!ia se%ara '$ns$li#asi

selama #a ta!n tera'!ir bertmb! sebesar *.

Pen#a"atan Astragra"!ia ber'$ntribsi (

ter!a#a" "en#a"atan Astra se%ara '$ns$li#asian.

P. INORMATION TE;HNOLO9<

T!e IT =ale %!ain bsiness segment is

manage# b& Astra?s sbsi#iar&, PT Astra 9ra"!ia

Tb' 3Astragra"!ia5. Astra !$l#s +6.) $wners!i"

in t!e %$m"an&, an# it is liste# $n t!e In#$nesia

St$%' E>%!ange, wit! mar'et %a"itali7ati$n =ale

$- R" /.6 trilli$n b& t!e en# $- /(2. Astragra"!ia

$--ers a %$m"re!ensi=e range $- bsiness s$lti$ns

ser=i%es base# $n #$%ment, in-$rmati$n F

%$mmni%ati$n te%!n$l$g& 34I;T5. In /(2, net

in%$me -r$m t!e IT bsiness segment manage# b&

Astragra"!ia grew b& /2 t$ R" / billi$n.

Meanw!ile, Astragra"!ia?s %$ns$li#ate# re=ene

!as been gr$wing at an a=erage $- * $=er t!e last

%$"le $- &ears. In%$me -r$m Astragra"!ia

%$ntribtes ( t$ Astra %$ns$li#ate# in%$me.

/. E:ALUASI ATAS KEN4ALA

STRUKTUR PEN9EN4ALIAN

PEMASARAN

Pen#a"atan bersi! '$ns$li#asian &ang

#ib''an $le! 9r" Astra mening'at sebesar 2

mena#i R" /(,+ trilin. Pening'atan ini tertama

#i#'ng $le! "ening'atan 'inera agribisinis #an


25/29

'$ntra' "ertambangan. Laba bersi! trn sebesar

( mena#i R" (),/ trilin #an men%ermin'an

"ening'atan '$ntribsi #ari segmen agribisinis

sebesar 1), "ening'atan '$ntribsi sebesar ((

#ari segmen asa 'eangan, #an "ening'atan (

#ari segmen alat berat #an "ertambangan, &ang

ter'$re'si $le! (2 "enrnan '$ntribsi #ari

segmen $t$m$ti-. Tan"a mem"er!itng'an

#am"a' "enrnan nilai aset tambang bat bara,

9r" Astra memb''an laba bersi! senilai R"

/,( trilin, ata nai' sebesar 2. Beban "$'$'

"en#a"atan, beban "enalan, serta beban mm

#an a#ministrasi nai' sebesar 2 mena#i R"

(0(,* trilin tertama #i#$r$ng $le! 'enai'an

beban "$'$' "en#a"atan sebesar 1 mena#i R"

(6/,) trilin #an beban sebesar + mena#i R" 0,+

trilin, '!ssn&a "a#a #i=isi "enalan $t$m$ti- serta 'enai'an beban "egawai sebesar ((

mena#i R" (2,/ trilin &ang #isebab'an $le!

bertamba!n&a mla! 'ar&awan #an gai. Pa#a

tanggal 1( 4esember /(2, mla! 'ar&awan

Perser$an #an entitas ana' a#ala! (*6.)+,

mening'at (0 #ari ta!n sebelmn&a. 4engan

mem"er!itng'an "engen#alian bersama entitas

#an "ersa!aan as$siasi, ma'a mla! 'ar&awan

9r" Astra men%a"ai //*.*0, nai' sebesar (2

#ari ta!n sebelmn&a. Peng!asilan lainDlain

mening'at 1 mena#i R" 1,) trilin. Bagian atas

!asil bersi! "engen#alian bersama entitas #an

"ersa!aan as$siasi nai' sebesar ( mena#i R"

6,/ trilin. Pengen#alian bersama entitas #an

"ersa!aan as$siasi #i segmen $t$m$ti-

men&mbang ++ #ari selr! !asil bersi!

"engen#alian bersama entitas #an "ersa!aan

as$siasi. PermataBan', "ersa!aan "atngan

#engan Stan#ar# ;!artere# Ban' #engan 22,6

/. E:ALUATE4 O MARKETIN9

INTERNAL ;ONTROL

9r$" re%$r#e# %$ns$li#ate# net re=ene "

2 at R" /(.+ trilli$n, "rimaril& #e t$ im"r$=e#

agribsiness an# %$ntra%t mining sales. Net

in%$me #e%rease# ( t$ R" ()./ trilli$n,

re-le%ting a 1) in%rease in t!e %$ntribti$n -r$m

agribsiness, an (( in%rease -r$m -inan%ial

ser=i%es, an# a ( in%rease -r$m !ea=&

ei"ment an# mining, $--set b& a (2 #e%line

-r$m at$m$ti=e. E>%l#ing t!e im"a%t $- t!e

im"airment %!arge re%$r#e# in relati$n t$ %$al

mining "r$"erties, t!e 9r$" w$l# !a=e re%$r#e#

net in%$me $- R" /.( trilli$n, 2 !ig!er. T!e

t$tal %$st $- re=ene, selling, general an#

a#ministrati=e e>"enses, in%rease# b& 2 t$ R"

(0(.* trilli$n, "rimaril& #e t$ an in%rease in %$st

$- re=ene b& 1 t$ R" (6/.) trilli$n an# selling

e>"enses b& + t$ R" 0.+ trilli$n, "arti%larl& in

t!e at$m$ti=e sales $"erati$ns, an# an in%rease in

em"l$&ee e>"ense b& (( t$ R" (2./ trilli$n as a

%$nseen%e $- !ig!er em"l$&ee an# salaries. As

at 1( 4e%ember /(2 t!e em"l$&ee !ea#%$nt $- t!e ;$m"an& an# sbsi#iaries was (*6,)+, an

in%rease $- (0 $=er last &ear. In%l#ing $intl&

%$ntr$lle# entities an# ass$%iates, t!e 9r$"?s

!ea#%$nt was //*,*0, an in%rease $- (2 $=er

last &ear. Ot!er in%$me in%rease# b& 1 t$ R" 1.)

trilli$n. T!e 9r$"?s s!are $- reslts $- $intl&

%$ntr$lle# entities an# ass$%iates in%rease# b& (

t$ R" 6./ trilli$n. T!e 9r$"?s at$m$ti=e $intl&

%$ntr$lle# entities an# ass$%iates %$m"rise ++ $-

t!e s!are $- reslts $- $intl& %$ntr$lle# entities

an# ass$%iates. PermataBan', t!e 9r$"?s 22.6

!el# $int wit! Stan#ar# ;!artere# Ban',

%$ntribte# R" *)) billi$n t$ t!e s!are $- reslts

$- $intl& %$ntr$lle# entities an# ass$%iates, a

#e%rease $- //. In%$me ta> e>"ense re%$r#e# in

t!e %$ns$li#ate# "r$-it an# l$ss a%%$nt re"resents

t!e %rrent #e-erre# in%$me ta> -$r t!e ;$m"an&

an# its sbsi#iaries. In%$me ta> in relati$n t$ t!e

'e"emili'an sa!am 9r" Astra, memberi'an

'$ntribsi R" *)) miliar 'e"a#a bagian atas !asil

bersi! "engen#alian bersama entitas #an

"ersa!aan as$siasi, ata trn //. Beban "aa'

"eng!asilan &ang #ib''an #alam la"$ran laba

#an rgi '$ns$li#asian men%ermin'an "aa'

"eng!asilan ta!n beralan #an "aa' "eng!asilan

tangg!an Perser$an #an ana' "ersa!aann&a.

Paa' "eng!asilan "engen#alian bersama entitas


26/29

#an "ersa!aan as$siasi s#a! termas' #alam

bagian atas !asil "engen#alian bersama entitas #an

"ersa!aan as$siasi. Besarn&a beban "aa'

"eng!asilan relati- stabil #iban#ing'an ta!n lal,

&ait R" *,/ trilin. Persa!aan "bli' &ang tela!

memen!i "ers&aratan tertent, sala! satn&a

e'itas free-float minimal sebesar 2, ber!a'

men#a"at'an "engrangan "aa' sebesar * #ari

"aa' "eng!asilan ba#an &ang berla'. Sea'

ta!n -is'al /), Perser$an #an PT Unite#

Tra%t$rs Tb' tela! memen!i "ers&aratan tersebt

#an 'arenan&a menera"'an tari- "aa' &ang lebi!

ren#a!.

9r$"?s $intl& %$ntr$lle# entities an# ass$%iates is

"resente# wit!in t!e s!are $- reslts $- $intl&

%$ntr$lle# entities an# ass$%iates. In%$me ta>

e>"ense was relati=el& stable %$m"are# t$ last

&ear?s balan%e an# am$nte# t$ R" *./ trilli$n.

Pbli%l& liste# entities t!at %$m"l& wit! %ertain

reirements, $ne $- w!i%! is t!e maintenan%e $- a

minimm 2 eit& -reeD-l$at, are entitle# t$ a

* ta> rate re#%ti$n -r$m t!e a""li%able

%$r"$rate in%$me ta> rate. Sin%e t!e -is%al &ear

/) t!e ;$m"an& an# PT Unite# Tra%t$rs Tb'

!a=e %$m"lie# wit! t!ese reirements an# !a=e

t!ere-$re a""lie# t!e l$wer ta> rates.

1. TAHAP PEMERIKSAAN

Pemeri'saan $le! team a#it @

a. Mela''an "engawasan atas la"$ran

'eangan '$ns$li#asian interim #an

la"$ran 'eangan '$ns$li#asian ta!nan

/(2C


27/29

b. Mela''an "engawasan atas ren%ana 'era

#an !asil "ela"$ran 9r" Internal A#it

"emasaran #an (isk dvisory

%. Peng'aian ter!a#a" la"$ran K$nsltan

In#e"en#en ter'ait #engan "enilaian

ter!a#a" 'egiatan "emasaran #an uality

ssurance%

#. Meng'ai #an memba!as "en#a"atan #ari

berbagai se%t$r #an memban#ing'ann&a

#engan anggaran &ang tela! #itent'an.

e. Meng'ai teman !asil a#it &ang

signi-i'an "a#a bagian "emasaran #engan

"i!a' a#it internal #an e'sternalC #an

memanta "r$ses "ela'sanaan

re'$men#asi !asil a#it nt' "erbai'an.

-. Meng'ai #an memba!as #engan "i!a'

a#it$r e'sternal ter!a#a" udit .ervice

Plan marketing #an !asil "emeri'saan

a#it a'!ir.g. Meng'ai #an memba!as ren%ana #an

'egiatan "erbai'an agar #a"at

mema'simal'an laba serta memberi'an

"an#angan tentang manaemen risi'$

Persa!aan.

1. AU4IT INSPE;TION

Ins"e%ti$n b& a#it team @

a. S"er=isi$n $- interim %$ns$li#ate#

-inan%ial statements an# /(2 %$ns$li#ate#

-inan%ial statementsC

b. S"er=isi$n $- w$r' "lans an# re"$rt -r$m

t!e 9r$" Internal A#it mar'eting an#

Ris' A#=is$r&C

%. Re=iewe# a re"$rt -r$m t!e In#e"en#ent

;$nsltant regar#ing t!e assessment $-

mar'eting an# alit& Assran%e

a%ti=ities.

#. Re=iewe# an# #is%sse# t!e a#it "lan an#

a%ti=ities wit! t!e internal a#it nit.e. Re=iewe# signi-i%ant a#it -in#ings wit!

internal an# e>ternal a#its as well as

m$nit$re# t!e im"lementati$n $- a#it

re%$mmen#ati$ns.

-. Re=iewe# an# #is%sse# t!e A#it Ser=i%e

Plan as well as -inal a#it $t%$me wit! t!e

e>ternal a#it$r.g. Re=iewe# an# #is%sse# t!e "lans an#

a%ti=ities $- t!e ;$m"an&?s ris'

management, an# "r$=i#e# insig!t =iews.

2. PERANAN UN9SI AU4IT

PEMASARAN TERHA4AP TUJUAN

PERUSAHAAN

ngsi a#it "emasaran ini a#ala! !asil

a#it #a"at memberi'an seba! gambaran


28/29

&ang $be'ti- tentang 'inera "emasaran #an

berbagai 'e'rangan &ang tera#i #alam

"engel$laan "a&a "emasaran &ang masi!

memerl'an "erbai'an. Ja#i seba! a#it

"emasaran mer"a'an sala! sat !al "enting

&ang "erl #i"ertimbang'an nt'

#i$"timalisasi agar 'inera "emasaran

"ersa!aan #a"at #i$"timalisasi ga, se!ingga

tan #ari "ersa!aan nt' 'inera &ang

e-e'ti- #an e-isien #a"at ter%a"ai, #iantaran&a @

(. Memberi'an e=alasi &ang in#e"en#en

#an ti#a' biasa ter!a#a" "r$gramD

"r$gram "emasaran, termas' strategi,

"enawaran, #an 'reati-itas "ersa!aan.

/. Mengi#enti-i'asi areaDarea &ang

#ibt!'an #alam menig'at'an #an

meng!asil'an saranDsaran #an i#eDi#e

&ang s"esi-i' serta bagaimana

mem"erbai'in&a.

1. I#enti-i'asi tersebt termas' bebera"a

%ara 3se=eral wa&s5 nt' mem"erbai'i

res"$ns "emasaran.

2. Memberi'an seba! "ersa!aan i#eDi#e

bar &ang segar, te'ni'Dte'ni' #an new

#ire%ti$n "a#a masa men#atang.*. membant "ersa!aan se%ara "eri$#i'

#alam menganalisis "a&a "emasaran,

meng%reate serta mere=isi "en#e'atan

"emasaran nt' men#a"at'an !asil

&ang lebi! bai' #an mena#i me#ia

e=alasi ter!a#a" "enrnan laba &ang

tera#i.

*. BENEIT O MARKETIN9 AU4IT OR

;ORPORATE 9OAL

Bene-its t!at %an be $btaine# -r$m t!e

!$l#ing $- a mar'eting a#it is t!e reslt $- an

a#it ma& "r$=i#e an $=er=iew $n t!e

"er-$rman%e $- t!e %$m"an&Qs mar'eting an#

#e-i%ien%ies t!at $%%r in t!e management $-

mar'eting e--$rts t!at still nee# im"r$=ement. S$ a

mar'eting a#it is $ne $- t!e im"$rtant t!ings t!at

nee# t$ be %$nsi#ere# t$ be $"timi7e# -$r t!e

"er-$rman%e $- t!e %$m"an&Qs mar'eting %an be

$"timi7e# as well, s$ t!at t!e g$al $- t!e %$m"an&

-$r e--e%ti=e an# e--i%ient "er-$rman%e %an be

a%!ie=e# @

(. Pr$=i#e an in#e"en#ent e=alati$n an# n$t

biase# t$war#s mar'eting "r$grams,

in%l#ing strateg&, #eals, an# t!e %reati=it&

$- a %$m"an&./. Be able t$ i#enti-& areas t!at nee#e# t$

b$$st an# generate sggesti$ns an# s"e%i-i%

i#eas an# !$w t$ -i> it.1. S%! i#enti-i%ati$n in%l#ing a nmber $-

wa&s 3se=eral wa&s5 t$ im"r$=e mar'eting

res"$nse.

2. 9i=e a %$m"an& new i#eas are -res!,

te%!nies an# new #ire%ti$n in t!e -tre.

*. Hel"ing %$m"anies "eri$#i%all& t$ anal&7e

mar'eting e--$rts, as well as re=ise

meng%reate mar'eting a""r$a%! t$ get

better reslts.


29/29

AUDIT MA,AEME,T

AUDIT 'EMA0ARA,

'T. A0TRA I,TER,ATIO,AL T)K

Mm"ni 8a!&#iarti Sit$resmi

(1.6/./(.()6

/AKULTA0 EKO,OMI

U,IVER0ITA0 MU6AMMADI2A6

TA,ERA,

$715

audit management pemasaran

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