Audiences & Institutions

The Film Industry – Section B

What is Section B?

• One 45-minute essay; choose from two questions.

• The focus of the unit is the relationship between audiences and institutions, particularly in an age when digital technology is radically impacting the way in which media texts are produced, marketed and consumed.

The exam requires us to prepare a specific case study:

• A study of a specific studio or production company within a contemporary film

industry that targets a British audience (eg Hollywood, Bollywood, UK film), including

its patterns of production, distribution, exhibition and consumption by audiences.

• This should be accompanied by study of contemporary film distribution practices

(digital cinemas, DVD, HD-DVD, downloads, etc) and their impact upon production,

marketing and consumption.

The basics

• Think back to your first September Media lesson.•What are the three main media platforms?

The basics

• Think back to your first September Media lesson.•What are the three main media platforms?

• How might film institutions use all three of these platforms to promote their products?• Why might they do this? What are the advantages?

The basics

• Think back to your first September Media lesson.•What are the three main media platforms?

• How might film institutions use all three of these platforms to promote their products?• Why might they do this? What are the advantages?

This is called MEDIA CONVERGENCE:

technology is allowing the platforms to

merge and come together; as a result

institutions are diversifying and making

their products available in as many ways

as possible.

What are some examples of media convergence?

What are some examples of media convergence?

There are 3 processes in the film industry:

Production Distribution Exhibition

What do you think each involves?

Production Distribution Exhibition

TECHNOLOGY QUESTION

How has digital technology impacted

audiences’ experience of film?