Audience ResearchFrom Secondary Data.

• As a band that can easily be associated with rock, there are many magazines out in the world that would likely see our band Royal Blood feature in their magazine. Thus, I am going to look at three magazines and their reader profiles to develop an idea of what sort of person would find this band interesting and would want to listen to them and watch our music video. The three magazines I am going to look at are Q magazine, Kerrang! magazine and NME magazine- as they all focus slightly (if not mainly) on the rock genre.

:AGE

• After locating the reader profile for Kerrang!, it was more than easy to find out the average age of their readers as it kindly has it written in the left column of the page, which is 22. As with Kerrang!, NME has decided to bluntly give the average age of their readers- 23. Lastly is Q magazine, created by the same publishers- Bauer Media- as Kerrang!, the layout is exactly the same and their mean age is 29. From this secondary data, you can clearly see that the target audience for our music video and band will be very young but above teens, perhaps with an age bracket of 22-25, just because if we make it 22-29, it would start to get a little bit vague and mainstream. While being niche is key to hitting a specific group, as you can use a lot of targeted camerawork, editing, props and content which would appeal to that group.

:GENDER

• The main gender of an audience can significantly impact the theme of music video. I.e, for a male audience, you would expect to find a tunnel vision towards a voyeuristic depiction of the female body. But for women, there is much more of a focus on dancing and all things girly. Although my preference would lay with making a video for men- minus the objectification of women- the gender side of our focus would depend on which gender we would most likely me able to reach and this would be determined by the results of our Survey Monkey questionnaire. Q and NME both found that their audiences were primarily male, this means that we can look at the videos of their featured bands/artists to get ideas of what we should include in our own video- if men. If not, we should look at other bands that are targeting women.

:Price/Class

• As we would expect to find our chosen band in these three magazines, it’s logical to expect this band to have the same kind of audience as other bands featured in these magazines. Thus, I have taken the reader profiles of these magazines and analysed them to create an image of the sort of audience we are looking for. Q magazine sell their magazine at around £3.00-£3.50 – a little pricey for a simple music magazine- suggesting that the people that buy this magazine don’t necessarily have to think about money as much as others and may have more money than sense. Kerrang!’s costs £2.30 and NME’s costs £2.20, both very similar considerably cheaper than Q’s suggesting that the people who buy Kerrang! and NME- to me- are typical of people who dress casually and don’t throw their money away.