Audience profilePrefers Punk rock, Alt Rock and Rock. There are other rock sub genres which mentioned in the dps or contents.

-Loves Gigs-16-21 years old-Like Rock Lifestyle-Not got enough loose change for expensive magazines-Might even travel to see bands live-Likes sticker, band merch and skateboarding-Have friends who like rock-Love rock-Student-Always go for a music jam than watch a film-Seen as a good trouble maker-Not very likely to buy a magazine

Average consumerWill Enjoys going out to gigs and has ablast with his friends, Will loves rock andhas even considered travelling todifferent countries to see his favouritebands live. Whenever he is with hisfriends he skateboards and listens to music and is always up for new bandmerch or stickers to put on his skate-board. However Will is low on moneyand can’t afford to buy everything hewants and a magazine is not one of those things and would buy it if itwere cheaper.