Audience Profile

Based on my audience research survey, I am now able to produce a profile of a typical audience member who would stereotypically enjoy our style of music video genre and who we are aiming our music video at.

Taking the results from our audience research survey we are able to create an average audience member. This member would be: Aged between 15-20 typically Normally an even mix between male and female Most respondents were students The majority of the people who completed our survey

were in our media class or they studied media studies therefore a large proportion of the surveys completed were people who enjoyed the rock and indie music genres

People are more bothered about the narrative first then the location and then the costumes worn by the actors and actresses’. People tend to enjoy a blend of performance and narrative. The majority of people watch music videos to be entertained.

This picture shows stereotypical ‘The Kooks’ fans, which fit our predicted criteria perfectly. They are dressed in clothes stereotypical indie rock/alternative rock genre clothing. These are students at college or maybe university. They are fairly intelligent. However they are not only fans of this genre they enjoy a variety of different genres. Their hairstyles are a ‘not bothered’ style, which is very popular among this genre of music’s fans. These students would regularly attend gigs and festivals with ‘The Kooks’ and other similar artists like the ‘Arctic Monkeys’ and the ‘Foo Fighters’.