Audience Profile

Paige Pace

Predicted Target Audience• Gender: Male• Age: Between 18-25• Ethnicity: Black• Religion: None• Relationship status: Single• Music Video Like: Performance• Music Video Dislike: Unrelated narrative• Dress sense: Hats, jeans, t-shirts and trainers

Target Audience Profile 1

Gender: MaleAge: 27Ethnicity: WhiteReligion: NoneRelationship status: In a relationshipMusic Video Like: PerformanceMusic Video Dislike: AnimationDress sense: Jeans, Vans, PoloInterests: Shopping, New Technologies, Music, Films, Playing PS3, Socialising In The Pub, Holidays, Spending Time With Family/Friends. Favourite Artist: MGK

Target Audience Profile 2

• Gender: Male• Age: 20• Ethnicity: Black• Religion: Christian• Relationship status: Single• Music Video Like: Narrative aspects• Music Video Dislike: Completely

performance aspects within the videos• Dress sense: Jeans, Trainers, Branded

T-shirts, Jewellery, Snap-backs• Interests: New Technologies, Music,

Clubbing/Parties, Basketball.• Favourite Artist: Jay-Z

Evaluation

Overall I found that my audience hugely male but the surprise was that they were from both white and black backgrounds although rap is perceived to be enjoyed by a predominately black audience due to predominately black artists however I believe artists such as Eminem, MGK and Yelawolf has allowed such variation.