audience involvement at dare indie
DESCRIPTION
Research on Audience Involvement and brainstorming tool developed by @Artmadillo within the knowledge exchange project Moving Targets @MT_Scotland. Presented at Dare Indie - @DareToBeDigital - Dundee, Scotland.TRANSCRIPT
New Models for AudienceEngagement
New Models Innovative ways of enhancing audience engagement
AudienceAnyone who can and decides to access your content
SERVICE. DESIGN .PERSPECTIVE
identify potential users
make the
understand them
convince them
journey easy
to staySTEPS.TO.ENGAGEMENT
There is an Audience
Engagement Brings Revenue
The active involvement of users can enhance their experience, and therefore their engagement
I N I T I A L . A S S U M P T I O N S
R E S E A R C H . Q U E S T I O N
What doesthat involvemententail?
M E D I A . C O M M U N I T I E S
D R I V I N G . F A C T O R S
ContentSocialCreation
FORMS.OF.INVOLVEMENT
C O D E S I G N . P L AT F O R M
CUSTOMISING.A.FRAME
B E . T H E . P R O TA G O N I S T
Y O U R . O W N . S T O R Y
C R E A T I O N . P R O C E S S
C R E A T I O N . P R O C E S S
C R E A T I O N . P R O C E S S
R E S E A R C H . Q U E S T I O N
How can we
embed audience involvement in our creative processes?
B R A I N S T O M I N G . T O O L
D I G I T A L . P R O T O T Y P E