audience feedback findings presentation
TRANSCRIPT
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8/2/2019 Audience Feedback Findings Presentation
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8/2/2019 Audience Feedback Findings Presentation
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This question enabled us to gain more of an understanding of the person
answering the questionnaire. It could also enable us to draw connections
between their answers. The majority of those who answered our
questionnaire were 15-16. Nearly all of this demographic put comedy as
one of the genres they typically find appealing. (36% of all answers were
comedy). Heavily contrasting to genres such as Action, Thriller and
Horror, which are regarded to appeal to more mature audiences.
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Out of the 6 people that said they wouldnt see the film, none of them said that they
usually watch films within the thriller genre. Out of the 6 people that said they would
consider seeing this film, 4 of them do not typically watch films within the thriller
genre.Out of the 16 people who said they would definitely go to see this film, 10 do not
typically watch thriller films, compared to 6 who do. This could suggest that those who
are fans of thriller films, will be more inclined to watch this film.
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Question 2 continued
Common answers when asked why
Yes:
- many said the trailer felt very intense
- they wanted to either find out who the stalker was, or find out whether their speculations on
who the stalker was, were indeed correct
- they were intrigued by the developing storyline
-not much information was given away, making them want to watch on and find out more
No:
- films that follow this genre or type of storyline dont tend to typically draw them in or intrigue
them
- they do not enjoy watching thriller/horror films in general
Maybe:
- a few people said they felt it was too focused on one issue (stalking)
-they dont usually watch films within this genre, but were still intrigued nevertheless
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Common answers when asked why
Yes:
- The correct amount of information as revealed meaning they were left asking questions, making it seem like a trailer
- dramatic and tense music combine with a wide range of shots
-use of text (e.g. you think you know someone)Also the use- use of institutional information and reviews from newspapers
no:
- too much information was revealed
- it all linked too much
Out of the 5 people who said no, 4
of them answered question 6 (What
are your views on the amount of
information revealed throughout
the trailer?) saying too much
information was revealed.
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Interestingly, out of the small number of those who didnt notice a change in mood within
the trailer, all were aged 15-16.. Also, none of them like to typically watch thriller films.
This could suggest that this particular age group may have more difficulty than older age
groups in recognising changes in the mood within trailers and/or they have difficulty
recognising the change of mood within this genre due to their genre preferences.
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-Out of the 6 people that said they wouldnt go to see this film, 5 of them said that they more or
less understood the basic plot. This contrasts to the 16 who said they would definitely go to see
the film; with 11 saying they fully understood the basic plot. This could suggest that the more of
understanding you have of the basic plot of the film, the more likely you are to go and see the
film.
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e
The whole idea of a trailer, is that you want to give the audience enough information for them to
decide whether this film interests them, but not too much, so that you are able to intrigue them into
wanting to know more. Therefore, this question was vital into finding out how effective our trailer
was. Those who answered with Too little or Too much were more inclined to say that they
would either not see this film or would consider it. ( 64% answered with either no or they would
consider seeing the film. Whereas those who said they believe the correct amount of information
was revealed mostly said they they would definitely go to see this film. (75% saying they would
definitely see the film)
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-out of the 8 people that said no,6 of them do not usually go to
watch films within the thriller
genre. This could suggest they are
perhaps not fully aware of the
codes and conventions of a thriller
film poster.
Common answers when asked why
Yes:
- the genre of the film is well portrayed, especially through elements such as the tagline- both link well to the film, with a few saying the film poster linked to the film more so than the magazine cover
- The use of dull colours and the font style
No:
- they didnt get the same idea of the storyline from the magazine cover as they did the film
- they felt the film poster was more effective than the magazine cover
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60% of those who said the trailer was too short, said they either wouldnt see the film or
would just consider it. Whereas 40 % that said they would. This heavily contrasts to those
who believe the trailer was the correct length, as 67% said they would definitely see the
film and 33% saying the either wouldnt, or would consider seeing the film. This provesthat the audiences views on the length of the trailer can heavily influence their decision
on whether or not they want to see the film.
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Suggestions given:
- have more focus on the protagonist being happy at the beginning, to make the
turning point more prominent
- more intensity
- not to give away as much information, more cliff hangers