AUDIENCE ENGAGEMENT REPORT2ND HALF — 2019

AUDIENCE OVERVIEW

DIGITAL ENGAGEMENT & INSIGHTS

MAGAZINE PUBLISHER STATEMENT

New Equipment Digest Audience Engagement Report 2nd Half — 2019New Equipment Digest connects suppliers of industrial products and solutions with a global network of buyers, engineers, and business leaders eager to find the latest manufacturing equipment on the market. We deliver the latest industrial product information, plus market trends and manufacturing news to readers in tens of thousands of facilities across the U.S. and beyond.

249,596Average Monthly Reach

REACH PURCHASERS

PURCHASE AUTHORITY Material Handling Equipment or Services ... 36.50%Motion Control ............................................ 32.26%Controls & Instrumentation ......................... 31.57%Electrical/Electronic Components ............... 31.02%Safety Equipment/Worker Protection .......... 27.84%Facilities/Maintenance/Plant Operations..... 27.60%Assembly/Fastening/Tools........................... 27.29%Tools, Hand & Power ................................... 25.81%Packaging Equipment ................................. 24.45%Metalworking/Welding/Fabrication ............. 24.22%Adhesives/Sealants/Lubricants/Chemicals .. 24.00%Machine Tool/Automation Technology ........ 23.65%Fluid Power ................................................ 23.58%Pipe/Valves/Fittings/Tubing ........................ 22.69%

96% indicate they are responsible for recommending, selecting,

or buying industrial equipment or services

TOP INDUSTRIES SERVED

Primary/Fabricated Metal Manufacturing 12.28%

Automotive/Aerospace/Transportation Manufacturing 10.83%

Machinery Manufacturing 10.28%

Computer & Electronic Product Manufacturing 8.55%

Professional, Scientific & Technical Services 8.46%

Wholesaler or Distributor of Durable or Non-Durable Goods 6.27%

Electrical Equipment, Appliance & Component Manufacturing 5.64%

LARGE COMPANY REACH

The Audience Engagement Report provides an integrated view of the NED community. The data provided within is obtained via internal and third party sources, including Adobe Analytics-Omniture, Oracle Cloud-Eloqua and Omeda.

of NED’s readers are in mid to large size companies over 50

employees

60%

BUYING TEAM REACH

Other Management and other Titles*

9.30%

Engineering, IT/technology, R&D, Design & Technical Management

39.56%

Corporate & Executive Management

34.93%

Operations, Production & Plant Management

16.21%

*Including Purchasing, Sourcing, Distribution, Warehousing, Logistics, Sales, Business Develop-ment, and other Management

30.92% 38.29% 30.78% PRINT BOTH DIGITAL

PRINT/DIGITAL OVERLAP

New Equipment Digest — Digital Engagement & Insights 2nd Half — 2019

REACHING THE LARGEST MANUFACTURING PURCHASERS

34,844Average Monthly Visits

25,917Average Unique Monthly Visitors

81,900Average Monthly Page Views

79% Desktop Visitors Average Monthly

21%Mobile Visitors Average Monthly

77 New Monthly Site Registrations in the Second Half

4,018Combined Social Following

SUBSCRIBE TO MAGAZINE

92,902New Equipment Digest Magazine Subscribers

s 37.09% Increase vs. previous 6 months

*Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019

DAILY INDUSTRY INSIDER

Monthly Average25,649

Avg. Total Open Rate20.20%

MATERIAL HANDLING & ROBOTICS*

Monthly Average (est)53,182

New Equipment Digest — eNewsletter Engagement & Insights 2nd Half — 2019

117,832eNewsletter Reach

22.17%Avg Total Open Rate

2.79%Avg Total CTR

MAINTENANCE & OPERATIONS*

Monthly Average (est)24,615

*Launching in 2020 | **Metrics reflect monthly averages for July 1 - Nov 30 2019 due to site and newsletter migrations in December 2019

SMART MANUFACTURING & IOT*

Monthly Average (est)50,770

TOOLS & PPE*

Monthly Average (est)20,483

WEEK IN REVIEW

Monthly Average15,599

Avg. Total Open Rate25.60%

New Equipment Digest — What’s Trending in 20192nd Half — 2019

TOP TOPICS

TOP VIEWED ARTICLES• NED Gift Guide 2019• Is 5G Ready for Manufacturing?• How to Handle Six Common Electrical Hazards• Small 3D Printers Provide Huge Opportunities in Manufacturing• 3D-Welding Helmet Provides Smarter Visualizations• Simplifying 3D Sensor Design for Linear Applications• Beware the Four Levels of Inadequate Bearing Lubrication• Ground Penetrating Radar: The Unlikely Hero of Autonomous Vehicles• The Basics: How to Securely Anchor Machinery• Tips for Keeping Storage Racks Safe and Compliant

TOP WEBINARS YEAR-TO-DATE• Machine Guarding Technology• Validation of Machine Safety Functions• How to Improve Energy Efficiency in a Compressed Air System• Inside a 3D Printing Factory: How Modular Production Enables

Agile Manufacturing• Tips for Getting Clean, Dry Air From Your Compressed Air System

WEBINAR - ENGAGEMENT

Material Handling Equipment Implementations

Facility Operations: Tips, Tricks, & Basics

Setting Safety Standards

3D Printing at Scale

Cobots, Robots, & Data Automation

TOP DIRECTORY SECTIONS• Machine Tools & Metal Working• Electrical & Electronics• Material Handling & Packaging

• Hydraulics & Pneumatics• Automation Products

72.22%Attendees classified as

manager and above

250+Estimated registrants from typical webinar

49%Median Attendee Conversion Rate

Insight: A 35 to 45 percent conversion rate is typically considered to be good.

ATTENDEE CONVERSIONRATE BENCHMARK

Source: ON24 WEBINAR BENCHMARKS REPORT - 2019

Training Continuing Education

44.79%

30.79%

New Equipment Digest — Sworn Publisher’s Statement2019

QUALIFIED CIRCULATION BY ISSUE in the Second half

2019 issues Print Digital Total Qualified

July 63,005 31,645 94,650August 63,171 31,370 94,541September 62,847 31,166 94,013October 62,463 28,955 91,418November 63,144 28,501 91,645December 63,203 27,895 91,098Total Qualified Circulation 62,972 29,922 92,894

Total Qualified Non-Paid

Print

Total Qualified Non-Paid

Digital

Total Qualified Non-Paid

Total Paid

Total Subscribers

Qualified Circulation 62,972 29,922 92,894 8 92,902

U.S. POSTAL STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION 1. Publication Title: NED New Equipment Digest2. Publication Number: 378-9403. Filing Date: 10/1/194.5. Number of Issues Published Annually: 126. Annual Subscription Price: Free to Qualified7.

8.

9.

10.

11.

12.

13.

15. Extent and Nature of Circulation63,057 65,413

0 0

0 0c. 54,740 53,706d.

0 0

e. 7,868 11,444

f. 62,608 65,150

g. 281 263

h. 62,889 65,413

i. 87.43% 82.43%

16 Electronic Copy Circulation

a. Requested and Paid Electronic Copies - -

b. Total Requested and Paid Print Copies (Line 15c)+ Requested/Paid Electronic Copies (Line 16a) 54,740 53,706

c. Total Requested Copy Distribution Distribution(Line 15f) + Requested/Paid Electronic Copies 62,608 65,150

(Line 16a)

d. Percent Paid an/dor Requested Circulaltion (Both Print & Electronic Copies) 87.43% 82.43%

(16b diveded by 16c x 100)

X I certify that 50% of all my distribution copies (electronic and print) are legitimate requests or paid copies:

17.

Nov-19

Date

9/30/19

PS Form 3526-R, July 2014

Publication Title: NED New Equipment Digest

United States Postal ServiceStatement of Ownership, Management, and Circulation (Requester Publications Only)

Issue of Frequency: Monthly

Complete Mailing Address of Known Office of Publication (Not Printer): Informa Media, Inc., 9800 Metcalf Ave., Overland Park, Johnson County, KS 66212-2216

Contact Person: Desiree TorresTelephone: 646-374-3928

Complete Mailing Address of Headquarters or General Business Office of Publisher (Not Printer): Informa Media, Inc.,605 Third Ave, New York, NY 10158Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor - Publisher: Jacquie Niemiec, Informa Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114-2518; Editor: Travis Hessman, Informa Media, Inc., 1100 Superior Ave E, Cleveland, OH 44114-2518; Managing Editor: Ellen Parson, Informa Business Media, Inc., 9800 Metcalf Ave., Overland Park, KS 66212

Owner - Full name and complete mailing address: Informa Media, Inc., 605 Third Ave, New York, NY 10158; Informa Operating Holdings, Inc. (owns 100% of the stock of Informa Media, Inc.), 605 Third Ave, New York, NY 10158

Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages or Other Securities: NoneTax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one)The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: N/A

Nonrequested Distribution (By Mail and Outside the Mail)

Average No. Copies Each Issue During

Preceding 12 MonthsNo. Copies of Single Issue Published

Nearest to Filing Date14. Issue Date for Circulation Data: August 2019

a. Total Number of Copies (Net press run)b. Legitimate Paid and/or Requested Distribution (By Mail and Outside the Mail)

(1) Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

54,673 53,643

(2) In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing and Internet requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

(3) Sales Through Dealers and Carriers, Street Vendors, Counter Sales, and Other Paid or Requested Distribution Outside USPS®

67 63

(4) Requested Copies Distributed by Other Mail Classes Through the USPS (e.g. First-Class Mail®)Total Paid and/or Requested Distribution (Sum of 15b (1), (2), (3), and (4))

Total Distribution (Sum of 15c and 15e)

(1) Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)

7,820

(4) Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms and Other Sources)

48

11,444

(2) In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)(3) Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g. First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail® or Package Services Rates)

0 0

0

Total Nonrequested Distribution (Sum of 15d (1), (2), (3), and (4))

18

Desiree Torres

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

Copies not Distributed

Total (Sum of 15f and g)

Percent Paid and/or Requested Circulation (15c divided by 15f times 100)

Publication of Statement of Ownership for a Requester Publication is required and will be printed in the:

issue of this publication.

#Information Classification: General

We hereby make oath and say that all data set forth in this statement are true.

Signed: December 2019

John DiPaola, Vice President, Manufacturing

Frank Chloupek, Director, User Marketing

New Equipment Digest — Primary Business & Industry2019

Business & Industry Grand Total % of TotalCorporate &

Executive Management

Engineering, IT/technology, R&D, Design &

Technical Management

Operations, Production & Plant

Management

Other Management and other Titles

Oil & Gas Extraction, Mining 1,338 1.5% 440 409 341 148

Food, Beverage & Tobacco Manufacturing 3,948 4.3% 1596 676 1,346 330

Textile Mills & Apparel Mfg. 961 1.1% 438 134 320 69

Lumber & Wood Product Manufacturing 1,336 1.5% 638 198 334 166

Furniture & Fixtures Manufacturing 1,154 1.3% 568 172 324 90

Paper Manufacturing 4,293 4.7% 2196 376 1,331 390

Chemical Product Manufacturing 2,084 2.3% 607 648 683 146

Pharmaceutical Manufacturing 727 0.8% 164 287 177 99

Petroleum & Refining Manufacturing 428 0.5% 149 112 141 26

Plastics & Rubber Manufacturing 2,213 2.4% 717 617 679 200

Non-Metallic Mineral Product Manufacturing 731 0.8% 294 170 218 49

Subtotal Manufacturing (Discrete & Processing) 19,213 21.1% 7,807 3799 5,894 1,713

Primary Metal Manufacturing 4,732 5.2% 1,874 1462 1,063 333

Fabricated Metal Product Manufacturing 7,628 8.4% 3,244 1948 1,723 713

Machinery Manufacturing 9,651 10.6% 3,577 3506 1,659 909

Electrical Equipment, Appliance & Component Manufacturing 5,070 5.6% 1,543 2237 870 420

Computer & Electronic Product Manufacturing 7,687 8.4% 1,062 5667 789 169

Transportation Equip. Manufacturing (Excluding Auto & Aerospace) 1,891 2.1% 576 748 359 208

Automotive Manufacturing 3,717 4.1% 1059 1587 863 208

Aerospace Manufacturing 3,674 4.0% 404 2452 669 149

Measuring Instruments Manufacturing 473 0.5% 139 197 64 73

Medical Equipment & Supplies Manufacturing 2,890 3.2% 808 1295 629 158

Other Miscellaneous Manufacturing 3,329 3.7% 1,302 913 728 386

Subtotal Manufacturing (OEM) 50,742 55.7% 15,588 22,012 9,416 3,726

Subtotal All Manufacturing 69,955 76.8% 23,395 25,811 15,310 5,439Wholesaler or Distributor of Durable or Non-Durable Goods 6,648 7.3% 2,948 970 1,183 1,547

Systems Integrator or Contractor 4,167 4.6% 1,957 1358 587 265

3rd Party Logistics Provider 922 1.0% 414 149 222 137

Professional, Scientific & Technical Services 7,505 8.2% 2,693 2773 1,295 744

Others Allied to the field 1,909 2.1% 881 328 212 488

Grand Total 91,106 100.0% 32,288 31,389 18,809 8,620% of Total 35.4% 34.5% 20.6% 9.5%

Primary Business & Industry BUSINESS/OCCUPATION BREAKOUT OF MAGAZINE SUBSCRIBERS

New Equipment Digest — Subscribers by State2019

State Subscribers

Alabama 1,182

Arizona 1,226

Arkansas 701

California 10,685

Colorado 1,372

Connecticut 1,279

D. C. 110

Delaware 178

Florida 3,570

Georgia 2,101

Idaho 463

Illinois 5,068

Indiana 2,643

Iowa 1,470

Kansas 1,095

Kentucky 1,167

Louisiana 621

Maine 336

Maryland 1,302

Massachusetts 2,112

Michigan 4,000

Minnesota 2,706

Mississippi 568

Missouri 1,875

Montana 259

Nebraska 792

State Subscribers

Nevada 457

New Hampshire 545

New Jersey 2,264

New Mexico 426

New York 4,427

North Carolina 2,672

North Dakota 310

Ohio 5,486

Oklahoma 909

Oregon 1,388

Pennsylvania 4,758

Rhode Island 310

South Carolina 1,274

South Dakota 347

Tennessee 1,748

Texas 5,401

Utah 818

Vermont 219

Virginia 1,807

Washington 2,105

West Virginia 424

Wisconsin 3,589

Wyoming 128

Total 48 U.S. Contiguous States

90,693

State Subscribers

Alaska 86

Hawaii 125

Total Alaska & Hawaii 211

Possessions & Other Areas 193

Total U.S. Possessions 193

Subscribers by State STATE BREAKOUT OF MAGAZINE SUBSCRIBERS

Subscribers by RegionU.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS

14,178

3,497

7,962

16,250

19,425

29,381

211

Circulation Outside the U.S.

Canada 8

Mexico 1

Total International 9

Grand Total 91,106