7/25/2019 Audi =name=

1/1

Audi (name)Since August Horch (12 October 1868 3 February 191)!as banned "rom using #Horch# as a trade name in his ne!

car business$ he ca%%ed a meeting !ith c%ose business"riends$ &au% and Fran' Fientscher "rom !icau$

*ermany+ At the a,artment o" Fran' Fientscher$ theydiscussed ho! to come u, !ith a ne! name "or the

com,any+ -uring this meeting$ Fran'.s son !as /uiet%ystudying 0atin in a corner o" the room+ Seera% times he

%ooed %ie he !as on the erge o" saying something but

!ou%d ust s!a%%o! his !ords and continue !oring$ unti% he"ina%%y b%urted out$ #Father audiatur et altera pars+++(1)!ou%dn.t it be a good idea to ca%% it audi

instead o" horch# #Horch4# in *erman means #Har4# or #hear#$ !hich is #Audi# in the singu%arim,eratie "orm o" #audire# #to %isten# in 0atin+ 5he idea !as enthusiastica%%y acce,ted by

eeryone attending the meeting+ 5he "irst Audi car$ the 5y,e $ 1728&S !as de%iered ear%y in1917+

August Horch %e"t the Audi om,any in 1927 "or ahigh ,osition at the ministry o" trans,ort$ but he

!as sti%% ino%ed !ith Audi as a member o" theboard o" trustees+ :n Se,tember 1921$ Audi

became the "irst *erman car manu"acturer to,resent a ,roduction car$ the Audi 5y,e ;$ !ith %e"t