audc: truth or dare
DESCRIPTION
To be social is to be human. It's not about your tool, it's about your message. 2013 AUDC - Avectra's Conference in Orlando, Florida.TRANSCRIPT
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TRUTH or DARE?TO BE SOCIAL
#AUDC13
IS TO BE HUMAN
Kylee Coffman / @kyleecoffman
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In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.
-Charles Darwin
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• Avg amount of time a person uses Facebook per month: 15 hours, 33 mins
• 56% of customer Tweets to companies are being ignored
• 34% of marketers have generated leads using Twitter
• Websites using the +1 button increase page traffic by 350%
Associations Can’t Afford to
Ignore Social
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www.Avectra.com
#AUDC13
It is essential to be authentic & focused to be successful with
your social media.
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SAY HELLO TODelCorWe’re Sociable!
Del Corian Kylee hey, that’s
me!
www.Avectra.com
#AUDC13
Sweet Spot Live!ASAE Annual Track Star and DelCorian Cheer Master
Senior Consultant, Technology & Digital Strategy @DelCor
• Live, bi-weekly webshow
• Friday at 12:30pm ET
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By not being authentic and focused, your time and resources are scattered and your results are murky.
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Because Otherwise It’s SPAM
• Untargeted messages are disruptive, offensive
• I refuse to add to the garbage can of online noise and bad advertising
• All of my messages will have the audience in mind
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Hurricane #Sandy
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Lesson: Watch Your Automating
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Why Authenticity & Focus Win
• Human beings desire connection
• Members want to support your mission & cause
• Members become your brand ambassadors
• A community of support invites innovation
• Advancements to the cause & industry
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Teamwork
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Exercise 1: Mission & Desire
• Write your mission statement
• Write your desire statement
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The Zappos Culture
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Live and Breathe Your
Culture
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Zappos – Video Reviews
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NASP’s Facebook Page
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Connecting with your
Members
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• How are you fostering a community online?
• Are they connected to the org’s mission & desire?
• What do they care about?
• What solutions are they seeking?
Do You Know
Your Members?
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• My Audience is _________________.
• When do they access their mobile devices?
• What mobile devices do they use?
• Do they have access to social media sites during the day? Which ones?
• When does their “PB&J” break happen?
Exercise 2
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“People don’t buy what you do, they buy why
you do it.” - Simon Sinek
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Exercise 3: Spin the Bottle
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• Social media isn’t a question
• It’s not the tools, it’s the message
• It’s not marketing, it’s a conversation
• Authenticity builds trust
• Understand your audience
• Focus your attention & resources
• Start with Why
Review
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THANK YOU
#AUDC13