auckland international airport's indonesian social media outreach #smcakl

5
INDONESIA The Social Media Capital of the World.

Upload: simon-young

Post on 05-Dec-2014

370 views

Category:

Business


2 download

DESCRIPTION

Auckland Airport's GM of Marketing and Sales, Jason Delamore, presented about the Airport's social media outreach in Indonesia, working alongside key opinion leader Farah Quinn, reaching millions of people online.

TRANSCRIPT

Page 1: Auckland International Airport's Indonesian Social Media Outreach #smcakl

INDONESIA The Social Media Capital of the World.

Page 2: Auckland International Airport's Indonesian Social Media Outreach #smcakl

INDONESIA

Page 3: Auckland International Airport's Indonesian Social Media Outreach #smcakl

SOCIAL INFLUENCERS

Page 4: Auckland International Airport's Indonesian Social Media Outreach #smcakl

WHAT WE DID

Page 5: Auckland International Airport's Indonesian Social Media Outreach #smcakl

OUTCOMES

8000+ ‘likes’ 12.9M reached

22.6M impressions 1.4M engaged

6% click through 7,200 went to conversion website