Auckland Council Auckland Council Immersion Session : Insight and understanding to inform communications pitch to the Auckland Council

Download Auckland Council Auckland Council Immersion Session : Insight and understanding to inform communications pitch to the Auckland Council

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<ul><li> 1. Auckland Council Immersion Session Insight and understanding to informColenso BBDOs pitch to the Auckland Council THE PROJECTS | AUCKLAND . collaborative projects | concept- brand- execution </li> <li> 2. What well cover1. Getting to know the machine2. The changing role of local government and the possibilities for the new Auckland Council3. The Big Society and what it could mean for Auckland4. The revolution will be digitalised - starting the citizen renaissance online5. Introduction to The Projects | Auckland THE PROJECTS | AUCKLAND . collaborative projects | concept- brand- execution </li> <li> 3. 1. Getting to know the machineunderstanding what local government in Auckland was, the latest reforms, and what it might become THE PROJECTS | AUCKLAND . collaborative projects | concept- brand- execution </li> <li> 4. Before we were a Super City A city of many diverse and different local identities, represented by a diverse range of different Councilswaitakeremanukau north shore auckland cityrodney franklin papakura </li> <li> 5. Before we were a Super City A city known for being dysfunctional and divided, as much as for its beauty and diversity </li> <li> 6. Fractured governance on show for all to see Our failure to come together and make regional decisions was highlighted in 2006 with the proposal for a waterfront stadium. The nations leaders decided Auckland could no longer fail to live up to its potential. Something had to be done... </li> <li> 7. However this was nothing newDove-Myer Robinson (Mayor ofAuckland 1959-1980) proposed amajor reform of greater Aucklandsseperate city, borough and countyCouncils. He wanted a regional authority that could alone decide issues of metropolitan importance. He advocated rapid rail for Auckland, but the expensive scheme was voted out when Labour reneged on its election pledge to pay for it. Isolated on the issue, he lost the opportunity to implement a long- term solution to Aucklands growing transport needs </li> <li> 8. But this time there was a key strategic reason for change Internationally the discussion was around the emergence of Mega Regions governed as one, many communities coming together with one strategic voice; the new engines of economic growth internationally. In short, the government was starting to realise that NZs key to competing internationally was through a focus on the thing it loves to hate: Auckland. </li> <li> 9. In 2002 the World Bank had initiatedits metropolitan governance project metropolitan governance was fast emerging as the governance issue of the millennium. It refers to the management, leadership and organizational arrangements in large cities, spread over multiple jurisdictions covering urban, peri-urban and rural areas. Metropolitan issues have hovered partially or completely unattended in urban public sector reform for decade NZ was about to take the lead in this discussion, designing the most radical governance reforms of any country yet... </li> <li> 10. A new model for Auckland In 2007 the Royal Commission on Auckland Governance was established and undertook an 18 month process of intensive investigation and consultation to design an effective model for Aucklands local government. The Commission has recognised that there is much in Auckland local government that works, and should be retained. There is much to be commended in the way territorial authorities deliver core services and represent their communities, and these strengths will remain at the heart of local government in Auckland. http://auckland.royalcommission.govt.nz/rccms.nsf/CONTENTPAGES/$first?open </li> <li> 11. The commission delivered itsrecommendations to Rodney Hide who in three days tore it apart and came up with his own model that didnt consider the strengths in the existing organisations as fit foundations for the new system. His actions begged the question; who runs Auckland? Auckland or Wellington? </li> <li> 12. Aucklanders make their voices heard The Central Government were so focused on making Auckland into an economic powerhouse that they lost sight of what the people who live in Auckland want. Unfortunately for them, the local in local government was stronger in some parts of Auckland than they has counted on, and in many parts of Auckland Councils and communities united to defend against Hides model which threatened to destroy the partnerships they had worked so hard for. </li> <li> 13. Aucklanders make their voices heard We are not opposed to the idea of being part of a super-city and recognise that if its done well it will bring some benefits. But change has to work for all the people of Auckland, not just for Rodney Hide and the interests of big business. - Tony Mayow The Royal Commissions proposal took 18 months to prepare, cost millions of dollars and drew on the wisdom of both ordinary Aucklanders and governance experts. The report wasnt perfect but it was a damn good start. Rodney Hides sham version that hes forcing on Auckland was thrown together in just three days. Make no mistake, the people of Auckland are waking up to exactly what this means and they dont like it - Penny Hulse </li> <li> 14. Despite this, the changes havehappened and we are now one city before 1 Regional Council 4 City Councils 3 District Councils 30 Community Boards after 1 Auckland Council 7 CCOs 21 Local Boards </li> <li> 15. Is bigger really better though?Seduced by the potential for efficency in centralised operations,the Central Governments model for Aucklands governance has leftworrisome gaps between the Council and its people. Just look atthe numbers:20 Councillors + 1 Mayor serving a population of 1.4 million= a representative to constituent ratio of 1:70 000Even the local boards, intended to be flagships of local democracy,have a representation ratio of 1:10 000In a world where internationally jurisdictions start to worryingwhen ratios tip the 1:1000 mark.... Peter McKinlay blog, local government consultant. MDL </li> <li> 16. Its no wonder that public apathy abounds... The whole super city is turning into a big fat mess. There will be in fighting between the government and the Council because each will be trying to put their views forward. Who wins? Well I guess time will tell and the people will have to put up with it as usual because they are too disempowered Response to NZ Herald Article Hide Plans Liveable City for Trucks </li> <li> 17. At a time when Auckland is centralising and disenfranchising, the rest of the world is talking about localising and engagingPerhaps its time for New Zealands politicians to have a hardlook at what is happening internationally and why. First theywould find that representation is generally regarded not as acost to be minimised, but as an essential element in the key roleof local government, the delivery of local democracy. - Peter McKinley Local Government Expert </li> <li> 18. It is our assertion that The new Auckland Council was designed with little thought to the key role of local government, and that there is a massive job still to come in designing, defining and communicating that role if Auckland is going to become the city we all want it to be. </li> <li> 19. 2. The changing role of localgovernment and the possibilities for the new Auckland Council THE PROJECTS | AUCKLAND . collaborative projects | concept- brand- execution </li> <li> 20. list of concerns that has plagued local government in NZ and contributed to an identity crisis Historically viewed as the poor relation of the public sector Major decisions made for them not by them local government not always afforded the opportunity to think for itself Local government is usually dealing with the day to day the urgent crowds out the important What does local government aim to achieve? No one knowsCouncils have long-term plans, but the local governmentsector does not have a strategic long-term direction forimplementing them </li> <li> 21. Many of the key issues faced by the sector are role related This is certainly going to be the case as the new Auckland Council attempts to position itself next to its creator central government It has been standard in countries such as New Zealand, Australia and England to regard local government as primarily a service delivery organization. </li> <li> 22. Its the difference between whatpaying your rates gets you and what your vote should get you Service in a local government context should go far beyond the housekeeping function of providing local infrastructure and services to property. It encompasses representation, advocacy and above all leadership both locally and externally it should be seen primarily from a governance perspective rather than simply a functional one. </li> <li> 23. The functional service perspective of local government misses the point about the nature of the services it delivers Services matter, but the overarching business of local government in the world we now live in is governance providing community leadership and working with its communities to determine their preferred futures and how best to realise those. This is where it can find true relevance again. </li> <li> 24. In an ideal world...Local government is not distinguished by the servicesit provides, important though they are to its working.Other bodies can, and in some cases do, providethose services. It is distinguished by its basis in localdemocracy and thi...</li></ul>

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