attractions expo @ liw 2009
DESCRIPTION
Leisure Industry Week LIW Attractions Expo ExhibitionTRANSCRIPT
Leisure Industry Week (LIW) is the annual event that attracts 12,886* visitors from the entire out-of-home leisure industry. It’s the UK’s only exhibition with the depth and breadth to attract thousands of senior decision-makers from the public and private sector and place them in one inspirational business environment.
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance
What is ‘Attractions Expo’?Attractions Expo @ LIW is the biggest event for the attractions and family entertainment sector in the UK. It’s the event where operators find the best products & services in action alongside comprehensive conference and seminar programmes dedicated to their business.
TESTIMONAL
“LIW has grown noticeably over the last couple of years, so this year I ensured I brought the entire management team to the show. I am glad I did as the team walked away with many new ideas and products to take our business forward over the coming seasons. LIW plays an important role in forward planning for our theme park operation.”
Edward PawleyGeneral Manager Park Operations, Drayton Manor Theme Park and Zoo
12,886* visitors attended LIW and Sports Development Week in 2008
They are a decision making audience88% have purchasing authority or an advisory influence
When they come, they come to buy83% of visitors expressed intent to buy products and services from an exhibitor seen at the show
And when they buy, they buy big23% of visitors with purchasing power have responsibility for expenditure over £250,000
LIW puts you in front of the biggest audience of buyers…
*ABC audit - 12886 total attendance consisting of 9750 registered visitors and 3136 other attendance
Theme Parks, Family Farm Parks, Amusement Arcades & Pier Owners
Family Entertainment & Indoor Play Centres
Inflatable Hirers and Showmen
Holiday Centres & Caravan Parks
Cineplexes and Bowling Centres
Heritage Sites, Tourist Sites, Zoos and Museums
Who attends:Why they attend:
“The launch of our new products has been very well received – as were our fashion catwalk shows – and we’ve achieved some very good leads from councils and leisure trusts, for example.”
Phil Senior, Sales Representative, AquaSphere
TESTIMONAL
“All five of our holiday parks, in Wales, have hugely benefited from our visit to LIW 2008. Having sourced new products for our gyms, indoor play equipment, pool accessories and catering equipment, visitors to any of the parks in 2009 will see a huge difference. From now on LIW will be the only show for us.”
Jason Jones, Leisure Manager, Talacre Beach Group
Attractions Expo @ LIW is just one of seven specifically targeted sub-events under the LIW umbrella.
Other co-located events such as Eat&Drink, Leisure Facilities Management and The Sport Show provide further ideas, inspiration and solutions for decision makers from across all areas of an attractions business.
In addition, visitors to the other events under the LIW umbrella look to the buoyant attractions sector for inspiration. This results in visitors from sports clubs, colleges & universities, leisure sites and the licensed trade utilising the expertise on offer throughout the Attractions Expo education programme and further populating the aisles around the exhibits.
TESTIMONAL
“The show has gone superbly well. I thought last year was good, but this year has been even better. In fact, this is probably the most successful event we’ve ever exhibited at.”
Terry MonktonManaging Director, SIMWORX
What are visitors looking for?1,246 ... Indoor Children’s Play Equipment
1,010 ...... Inflatables
896 ....... Outdoor Children’s Play Equipment
894 ...... Cash Handling / Payment Collection
811 ............Ticketing & Turnstiles / Booking Systems
807 ...... Food / Food Service Suppliers
734 ..... Rides & Attractions
676 ...... Coin-Op / Gaming
668 ...... Security / Washroom / Facilities
581 ........ Insurance / Marketing Services
578 ...... Laser Tag
556 ....... Themeing / Animation
335 ...... Bowling Products
501 ........ Special Effects / Simulators / VR
188 ........ Museum & Heritage Products
Visitor research findings*
* Source: Independent research conducted by Vivid Interface
23% have already purchased or placed orders for products/services they wouldn’t have placed had they not visited LIW
84% attended to identify new opportunities/markets
95% attended to keep up to date with industry trends/developments
85% attended to see the industry players in one place
80% attended to strengthen existing relationships
88% expressed a strong intention to attend LIW next year
61% have not visited any other industry event in the last 2 years
85% have expressed that LIW is important to them/their company
88% have purchasing authority or advisory influence
75% attended LIW to source new suppliers
70% attended LIW to source a specific product/service/technology
61% fulfilled their objectives to purchase/place order/sign contracts at LIW
70% attended to compare products with a view to placing orders at a later date
66% attended to help make a decision about a product(s)/services they were thinking of buying
83% have the propensity to purchase a product/service from an exhibitor seen at the show over the next 12 months
42% have found new suppliers they wouldn’t have considered using as a direct result of attending LIW
34% are considering purchasing products/services they wouldn’t have considered had they not visited LIW
MD ADVEnTURE ISLAnD
Managing Partner ASHDOWn FOREST LLAMA PARK
Director BEAR FEER PLAyCEnTRES
UK Operations Manager CEnTRE PARCS
Amenity & Gardens Manager CHESTER ZOO
Leisure Facilities Manager COTSWOLD DISTRICT COUnCIL
General Manager DRAyTOn MAnOR THEME PARK
Owner FUnWORKS InDOOR PLAy & PARTy
MD FUnWORLD LEISURE
MD GULLIVER’S WORLD
MD KIDSPACE ADVEnTURES
MD LITTLE RASCALS FUnWORLD
Attractions Manager LOnGLEAT EnTERPRISES
CEO MEGABOWL UK
MD MOnKEy MAZE
MD PLEASURE BEACH BLACKPOOL
Sample visitors
TESTIMONAL
“LIW goes from strength to strength. I found many ideas that I will be implementing next season from not only the attractions side of the show but also catering and facilities management.”
Marshall HillOwner,Funland Hayling Island
Industry Supporters TESTIMONAL
This year’s show illustrated how well LIW has listened to the industry and achieved another major step forward in producing a show for the entire attractions sector. The feedback from our members has been excellent.”
Colin DawsonChief Executive, BALPPA
Media Partners
Play Provider’s Forum
Aspire Awards
Play Industry Forum
BALPPA Attractions Industry Forum
Attractions Industry Party
Play & Party Conference
Farm Attractions Conference
Education & Events at LIW
Contact details & booking information
Stand costsSpace Only ...........£339 per m2 (same as 2008)
Shell Scheme .......£369 per m2 (same as 2008)
Demonstration Rate (36m2) of £195/m2 (same as 2008)
Additional ExposureAttractions Expo website
LIW Homepage
LIW.TV (Video Streaming)
Visitor promotion branding (print & electronic)
Entrance Sponsorship
Education Theatre Sponsorship
Event & Awards Sponsorship
To request a floorplan, book a stand or enquire about sponsorship opportunities please contact :
Chris Brown+44 (0)20 7955 [email protected]