PRESS  RELEASE  For  Immediate  Release:  Monday,  May  19,  2014  

 

ATTRACTING,  DEVELOPING  &  RETAINING  TALENT  &  LEADERS    IN  NON-­‐WESTERN  CULTURES  

 Leading  FSTE  &  FORBES  100  Global  Companies  to  Share    Proven  and  Effective  Strategies,  Case  Studies  and  Advice  

 Talent  in  Emerging  &  Growth  Markets  2014  is  a  two-­‐stream  corporate  event  that  imparts  both  practical  advice  and  proven  strategies  on  rolling  out  successful  HR  projects  to  attract,  develop  and  retain  top-­‐performing  employees  and  globally-­‐focused  leaders  in  non-­‐Western  cultures.  The  event   is  geared  to  answer  senior  board  member  and  CEO  concerns  with  retaining   longer-­‐term  human   capital   investment   and   ensuring   the   employer   brand   and   EVP   is   attractive   to   a   local  market.  22  senior  HR  practitioners   including  CHROs  and  other  executives  will  be  presenting  at  the  event.  Conference  will  take  place  4-­‐5th  June  2014,  at  the  Sheraton  Ataköy  Hotel  in  Istanbul.    Tucana  Global,  a  new  and  innovative  events  production  company,  is  responding  to  senior  board  member   concerns   about   succeeding   in   cultural   HR   transitional   projects,   and   undertook   a   6-­‐month  viability  study  to  create  the  conference  agenda.  After  surveying  thousands  of  senior  HR  professionals,   some   strongly   recurring   topics   emerged,   which   can   be   broadly   split   into   the  themes  of  ‘Recruitment  and  Branding’  and  ‘Talent  Development  and  Retention’.    Leading   themes   to   be   covered   at   the   event   include   the   creation   and   customisation   of   an  Employer   Brand   that   is   attractive   to   an   employment   market   in   a   non-­‐Western,   fast-­‐growing  economy,   as   Deutsche   Bank   and   Coca-­‐Cola   have   done   successfully;   understanding   and  connecting   with   graduates   in   unfamiliar   and   competitive   environments,   and   avoiding   culture  clash,   which   has   been   strategically   and   tactically   planned   very   well   by   EDF   and   Hitachi;  attracting  and   retaining  ex-­‐pats,  which  Cleveland  Clinic  have  achieved   remarkably  well   in  Abu  Dhabi,  and  preparing  for  –  and  working  with  –  unfamiliar  labour  laws,  which  Cargotec  have  a  lot  of  experience  in.    Barry   Swales,   Head   of   Conference   Production   at   Tucana   Global   commented   on   the   event,  “Western   companies  are   increasingly   finding   that   their   standard  HR  practices   in   the  West  are  ineffective   in   rapidly-­‐growing   economies.   It’s   been   shown   that   Employer   Brands   that   are  effective   in  the  West  can  backfire  spectacularly   in  the  East,  so  companies  are  realising  that  an  investment   in  preparation   for  areas   like   this   can  save  an  enormous  amount  over   the  medium-­‐long  term  in  terms  of  succession  management  and  attrition  rates.”    On   the   other   side   of   the   event,   topics   such   as   identifying   and   developing   talent   in   transitory  employment   environments,   building   capacity   in   acquired   businesses,   local   skills   development  programmes,  developing  leaders  with  a  global  mindset,  and  introducing  Western  work  practices  will  all  be  addressed  by  companies  like  Caterpillar,  ArcelorMittal,  Alfa  Laval  and  Rixos  Hotels.                                              /..  continued  overleaf  

 

 ATTRACTING,  DEVELOPING  &  RETAINING  TALENT  &  LEADERS  IN  NON-­‐WESTERN  CULTURES  /  2    cont  /…    Other   major   themes   are   designing   an   Engagement   and   Retention   strategy   that   is   culturally  aware,  on  which   ING  have  done  a   lot  of  work   recently,  with  great   success,   and   cross-­‐cultural  Leadership   Development   and   the   instilling   of   a   global   mindset,   which   Alfa   Laval   will   discuss,  along   with   Kris   Wadia,   ex-­‐Managing   Director   of   Accenture   and   acclaimed   international  Leadership  consultant.      

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NOTES  FOR  EDITORS    PRESS  CONTACT    Barry  Swales  Head  of  Production  Tucana  Global  Tel:  +44  203  290  3221      Email:  barry@tucana-­‐global.com  Web:  http://www.tucana-­‐global.com/    Print  &  web  Ready  Photographs  by  request.      ABOUT  TUCANA  GLOBAL    Tucana  was  founded  in  February  2013  in  response  to  a  growing  demand  from  the  human  resources  industry  for  a  different  kind  of  conference  –  one  that  takes  a  fresh  approach  and  tackles  some  very  current  and  important  issues  faced  by  the  industry  today.      The  company's  focus  is  bringing  together  leading  executives  to  share  innovative  and  practical  ideas  in  HR,  and  host  international  forums  for  HR  professionals  to  keep  at  the  forefront  of  the  profession.      Tucana  organises  the  annual  People  Analytics:  Data-­‐Driven  HR  conference  each  Spring,  and  the  flagship  event  –  HR  Change  &  Transformation  –  each  October.