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TRANSCRIPT
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Attract ‘em in & Make ‘em Stick Recruiting Passive Candidates & Retaining Your Top Talent
Presented by | Nicole Pfeiffer
Cottingham & Butler
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Recruiting Passive Candidates
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The War for Talent
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The Importance of Passive Recruiting
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Proactive Recruiting: Seeking the Passive Candidate
Presentations
Meet & Greets
Open House
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What I learned: Best Recruiting $ Spent!
Step 1: Get Yourself Out There Step 2: Make Some Noise Step 3: Become the Best Detective Step 4: Open up your Wallet
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Get Yourself Out There!
• Use your Full Real Name
• Create a Full Profile
• Include a Photo
• Personalize Your Summary
• Get endorsements
• Show as Much as Possible
• Make Connections
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Make Some Noise!
• Plan Your Time
• Start Discussions
• Share articles
• Join Groups
• Company Page
• Share Jobs
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Get Busy with Detective Work
• Advanced Search
• More Connections = More Results
• Premium Account = More Results
• University Pages
• Boolean Search Master
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Open Up Your Wallet
Corporate Recruiter • Connections across the entire LinkedIn database
• Contact any candidate
• Manage your talent pipeline
• Cost: $833/month
Job Postings • $200-$300+/post
Career Page • $10-$70k
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Results
Casino Safety Consultants
Job Title: “Safety”
Location: United States
Industry: Gambling & Casinos
323 candidates
Could live anywhere near a major airport
Transportation Underwriter
Job Title: “Transportation” Or “Trucking” AND “Underwriting” or “Underwriter”
Years Experience: 3-5
Industry: Insurance, Transportation/Trucking/Railroad
175 candidates
Needed to relocate to Chicago, Minneapolis or Dubuque
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Tips for Success Complete Your Profile: Your profile is an incredible way to enhance your professional brand. A complete profile helps people find you and therefore helps you build your professional network.
Plan Time: To take advantage of this tool, you need to dedicate hours per week. How many hours per week will depend on your role.
Make Connections: Stay in touch with colleagues, and leverage existing relationships by asking your connections for introductions.
Join LinkedIn Groups: There are thousands of groups on LinkedIn, offering you the opportunity to network with professionals in your industry and participate in conversations on relevant and timely topics.
Update Your Company Page: Take advantage of the free page and post events, updates, successes. Get followers.
Share Open Jobs: Attract top talent by sharing open jobs with your social networks and the relevant groups you belong to.
Upgrade to Premium Services: Call a LinkedIn Rep to find out how you might better take advantage of LinkedIn services.
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Contact Information
Nicole J. Pfeiffer, SPHR VP, Employee Benefits
563.587.5208 [email protected]