Attitudes to at-hometeeth whitening kits

Results are based on 3082 responses during the period 01/12/2017 - 26/03/2019 as a part of Cosmetic Dentistry Survey.

How likely would you be to use at-home whitening kits to whiten your teeth?

US - 3%

Australia - 16%

EU - 17%

Africa - 24%

I prefer whitening at my dentist's office

African pa�ents are most likely to visit their den�st for the procedure.

US - 1%

Australia - 6%

EU - 4%

Africa - 3%

US - 2%

Australia - 9%

EU - 9%

Africa - 23%

I would never consider teeth whitening

Globally, only a small percentage of respondents are against teeth whitening.

Nearly a quarter of respondents in Africa will look for other alterna�ves for teeth whitening.

US - 5%

Australia - 14%

EU - 23%

Africa - 24%

US - 1%

Australia - 0%

EU - 1%

Africa - < 1%

Not very likely

I prefer not to say

US - 89%

Australia - 55%

EU - 46%

Africa - 26%

Very likely

US respondents are most inclined to try whitening home kits.

I prefer other options

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