Does attitude affect Behavior?

Introduction - Who’s talking?

• Matthijs Roumen, 21, from The Netherlands

• Student Communication & Multimedia Design

• Erasmus student at Anadolu University from sept. 07 untill feb. 08.

An attitude is a rather stable mental position held toward some ...

An attitude is a rather stable mental position held toward some ...

person.

“Every attitude is a combination of feelings, beliefs and evaluations.”

Behavior refers to the actions or

reactions of an object or organism.

Attitude predicts behavior

vote example

Inconsistency between people’s attitudes as verbally expressed and their actual

behavior.

Richard LaPiere example

Situational pressure override other considerations.

Can we change attitude?

Yes!By using persuasive communication

Persuasive Communication

Messages that openly try to convince

only works when the message delivered with credibility ...

and the source is trustable.

Can attitude change behavior?

Yes!By justification of effort

Justification of effort

Army bootcamp example

Attitude usually stays stable

Same social environment

Questions?

• Slides on http://turkije.mroumen.com and http://log.mroumen.com