attitude formation lesson 20-1. objectives trace the origin of attitudes describe the function of...
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Attitude Formation
Lesson 20-1
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Objectives
• Trace the origin of attitudes• Describe the function of attitudes
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Attitude
• Attitude-the predisposition to act, think, and feel in particular ways towards a class of people, objects or an idea.
• 3 elements– A belief or opinion about something– Feelings about that thing– Tendency to act in certain ways
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Where Attitudes Come From
• Conditioning– Classical conditioning can help you form attitudes
automatically– We acquire attitudes through operant
conditioning• Praise, approval, or acceptance for expressing certain
attitudes or punished for expressing others.
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Where Attitudes Come From
• Cognitive Evaluation– Can develop an attitude without even thinking
about it because a friend thinks it’s a good idea• Use a heuristic- a mental shortcut
– On other issues, we may disagree with a friend and choose to think about the issue
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Where Attitudes Come From?
• Culture– Influences our taste in food and many other issues
• Parents– Parental influence wanes as children get older
• Peers– People tend to adopt the likes and dislikes of
groups whose approval and acceptance they seek.
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Where Attitudes Come From
• Exposure– The more frequently people encounter an object
or idea, the more favorably they evaluate it.
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Functions of Attitudes
• Self-Defining Mechanism– Self-concept- how we see our describe ourselves
• Cognitive Guideline and Guide for Action– Attitudes most strongly predict behavior when
acquired through direct experience.
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Activity
• Generate a list of 10 statements about social issues, such as political affiliation, nuclear energy, mandatory retirement, equal pay, paternity leave
• Have a 5 point scale where participants can agree or disagree
• Complete questionnaire and then give to parents
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Activity
• Create identity boxes