attinad software media_offerings

©2013 Attinad Software. All rights reserved

ATTINAD SOFTWARE MEDIA OFFERINGS


Attinad software - overview

Major Focus

Delivering products and services on emerging technologies like mobility, Cloud, analytics and social

Software delivery strength

Software delivery strength of 140 engineers is a privately held organization having office in US, UAE and India

Awards & Accolades

Prestigious NASSCOM

EMERGE 50 award

Finalist in NASSCOM

Innovation award

Winner of IDG Top 50 Hot Companies

Winner of Red Herring Top 100

Asia AwardCustomers

US UAE

India

Prestigious RED HERRING TOP 100 GLOBAL AWARD 2013


Attinad in the news

Attinad Software has been declared as the official Mobility Partner for Etisalat a leading service provider

Leading IT services company with 500 Million annual revenue has acknowledged Attinad as their mobility partner

Leading distributor/ reseller of mobile devices with around USD 2 billion annual turn over have acknowledged Attinad as the strategic IT vendor

Attinad Software has been declared as the winner of Red Herring Top 100 Global Award 2013

Leading media solutions company has selected as their engineering, implementation and co innovation partner

Leading enterprise BaaS on cloud solution provider has selected Attinad as the partner for their implementation and engineering activities


What we offer to you as our client?


Our Services Portfolio


BUSINESS MODEL TRANSFORMATION IN MEDIA INDUSTRY IS DRIVEN MAINLY BY 3 FORCES

Digitally Networked Generation is not only growing rapidly but will also bring along older generations

Affordable and Pervasive Technologies will marginalize and transform the existing media content delivery models, from traditional pre-defined broadcasting to demand driven unicasting and multi-casting models , & backed by convergence of traditional and new delivery channels they bring in ubiquity in content delivery

Non-Traditional Competition - Emergence of new players through alternate delivery channels like Over The Top (OTT). A real threat, but will also create new opportunities and expand the entire market


HOW WILL THE TRANSFORMATION FACTORS CHANGE THE WAY BUSINESS IS DONE IN THE FUTURE?

FROM … … TO

• Linear TV broadcasters Transformed linear TV, OTT players, Customer Communities

SMART TV, Tablets, Smartphones

Where will the transformation occur?

• Traditional Channels • Ubiquitous Exchanges – Tablets and Smartphones

What will be the competition landscape?

• Traditional Players • Transformed linear TV service providers, OTT players

• Impersonal broadcasting • Personalized, Contextual, Demand driven Real-time

Who will influence customers?

1

2

3

4 What will be the nature of customer interactions?


WITH A HOLISTIC UNDERSTANDING OF THE MEDIA ECOSYSTEM, WE OFFER THE RIGHT IT SOLUTIONS & SERVICES

Targeted Ads

Incumbents/ Traditional Players Non Traditional Players/ ChallengersPlay ground

Content Rendering channels

Content Rendering Modes

Addressable TVMedia CDN

Revenue Sources

Media rightsTerrestrial broadcasting

Ads

Cable ServicePay channel

Service

DRM enabled content

Second screen enabled content

Content Value Augmenting Technology Domains

Media CDNs Second Screen Smart devices

TelevisionSMART TVs, Tablets,

Smartphones

Social Media

Over The Top Players

IPTV Providers

http://www.google.co.in/url?sa=i&rct=j&q=advertisement%20icon%20png&source=images&cd=&cad=rja&docid=7lNzKKyWpzmX1M&tbnid=qHX9qeEFawre0M:&ved=0CAUQjRw&url=http://shanticommunicatinschool.blogspot.com/&ei=pCgbUrmcJMa_rgfOoIHwBQ&psig=AFQjCNGQ_V37v5tV6yDWZuI30lsS93j7jQ&ust=1377597857509674


http://www.google.co.in/url?sa=i&rct=j&q=DVD%20icon&source=images&cd=&cad=rja&docid=jV3I9urneDDWfM&tbnid=krO3oZ_70qRpTM:&ved=0CAUQjRw&url=http://www.macforensicslab.com/ProductsAndServices/index.php?main_page=document_general_info&products_id=169&zenid=&ei=QCEbUofWN8bTrQeo2YC4CA&bvm=bv.51156542,d.dGI&psig=AFQjCNHmwHsN6G8iHBdIjNKbzn6aubVGTg&ust=1377596054644474

http://www.google.co.in/url?sa=i&rct=j&q=over%20the%20top%20(ott)%20and%20multi%20screen%20video%20services&source=images&cd=&cad=rja&docid=4hCPQsh75JhAsM&tbnid=QFdBWcMUTJGPiM:&ved=0CAUQjRw&url=http://fuugo.tv/platform/&ei=FQUbUpX6LJCnrAeT6IH4BQ&bvm=bv.51156542,d.bmk&psig=AFQjCNGnGyBhLSZ9lMKy8HtvgT_rIlsKGA&ust=1377586233704034

http://www.google.co.in/url?sa=i&rct=j&q=television%20icon&source=images&cd=&cad=rja&docid=nJFzGa0AplDl2M&tbnid=30dSi76yVk5kMM:&ved=0CAUQjRw&url=http://www.softicons.com/free-icons/object-icons/fresh-retro-tv-icon-by-dembsky/grey-fresh-retro-tv-icon&ei=hAUbUoD7Gs2HrAfp1oDQBw&bvm=bv.51156542,d.bmk&psig=AFQjCNFH-weKUziyiP7IPit4zu2MuWgv6g&ust=1377588967589379

http://www.google.co.in/url?sa=i&rct=j&q=cable+TV+provider+icon&source=images&cd=&cad=rja&docid=ejFIGsAL0P0j3M&tbnid=9_pdFZnE9UXHbM:&ved=0CAUQjRw&url=http://www.skrhouse.com/section/facility/?module=lang&action=eng&ei=5AsbUr-4LYLPrQfr24A4&bvm=bv.51156542,d.dGI&psig=AFQjCNHLOISANi4mZpchapPmDS17uPpaSA&ust=1377590609767385

http://www.google.co.in/url?sa=i&rct=j&q=broadcasting%20icon&source=images&cd=&cad=rja&docid=dzYjhlkMy0HH_M&tbnid=2jJW26-OZgtEbM:&ved=0CAUQjRw&url=http://www.wiu.edu/online_learning/&ei=aR4bUuPoKJCnrAeT6IH4BQ&bvm=bv.51156542,d.dGI&psig=AFQjCNFnqVh2VvcrMG9oprU9xow2YYZiew&ust=1377595327646746

http://www.google.co.in/url?sa=i&rct=j&q=Video%20on%20demand%20icon&source=images&cd=&cad=rja&docid=E__qi03XRXfw1M&tbnid=cTxtrzFJvCSQ_M:&ved=0CAUQjRw&url=http://www.vista-training.net/servlet/Categories?category=VISTATRAININGCAMPUS.COM+Video+on+Demand(beta+test)&ei=8B4bUqypDYrorQfZj4DoAQ&bvm=bv.51156542,d.dGI&psig=AFQjCNFUAbx-iq4FNTzOnZ8QUQDzN0M3gw&ust=1377595454329485

http://www.google.co.in/url?sa=i&rct=j&q=Media%20CDN%20icon&source=images&cd=&cad=rja&docid=Ae7d3nUY3R51NM&tbnid=mUm1_EFHjxfj5M:&ved=0CAUQjRw&url=http://www.hellomagz.com/optimizing-our-media-with-cdn/&ei=mCIbUrDEHITBrAfmn4GQDg&bvm=bv.51156542,d.dGI&psig=AFQjCNFMZon-TETpcPzMEuluwHfAI491sA&ust=1377596209044801

http://www.google.co.in/url?sa=i&rct=j&q=Media%20CDN%20icon&source=images&cd=&cad=rja&docid=Ae7d3nUY3R51NM&tbnid=mUm1_EFHjxfj5M:&ved=0CAUQjRw&url=http://www.hellomagz.com/optimizing-our-media-with-cdn/&ei=mCIbUrDEHITBrAfmn4GQDg&bvm=bv.51156542,d.dGI&psig=AFQjCNFMZon-TETpcPzMEuluwHfAI491sA&ust=1377596209044801

http://www.google.co.in/url?sa=i&rct=j&q=media%20content%20icon%20png&source=images&cd=&cad=rja&docid=2guFRTOWModfXM&tbnid=y5X0ZuN_3kYDyM:&ved=0CAUQjRw&url=http://mobilevideo.tv/press/&ei=8SYbUofvJIn7rAfIkoGABQ&bvm=bv.51156542,d.dGI&psig=AFQjCNFmPMfckigcWbNO9p9PDfxMAriyog&ust=1377597506480114




http://www.google.co.in/url?sa=i&source=images&cd=&cad=rja&docid=WwQzRnuVA98RCM&tbnid=t5hUaqKbmvzalM:&ved=0CAUQjRw&url=http://www.cable-tv-alternatives.com/BLOG.html&ei=RSsbUte2FsznrAecr4CoCw&psig=AFQjCNEo8HvQcXPVrIb42Ijp5rlJp3KNbQ&ust=1377598655688246

http://www.google.co.in/url?sa=i&rct=j&q=pay%20channel%20icon&source=images&cd=&cad=rja&docid=1TGaDTMCKkZXeM&tbnid=RccC9DZ0ZFwUGM:&ved=0CAUQjRw&url=http://www.netdow.tv/page/monetization&ei=0SwbUs2XJZHPrQffw4H4Bw&bvm=bv.51156542,d.dGI&psig=AFQjCNFEVZn_wuzsmi-ocOcwecvvXu2h7Q&ust=1377599025927550





http://www.google.co.in/url?sa=i&rct=j&q=Video%20on%20demand%20icon&source=images&cd=&cad=rja&docid=E__qi03XRXfw1M&tbnid=cTxtrzFJvCSQ_M:&ved=0CAUQjRw&url=http://www.vista-training.net/servlet/Categories?category=VISTATRAININGCAMPUS.COM+Video+on+Demand(beta+test)&ei=8B4bUqypDYrorQfZj4DoAQ&bvm=bv.51156542,d.dGI&psig=AFQjCNFUAbx-iq4FNTzOnZ8QUQDzN0M3gw&ust=1377595454329485

http://www.google.co.in/url?sa=i&rct=j&q=media%20CDN%20icon&source=images&cd=&cad=rja&docid=SRBDuQnpoJyi3M&tbnid=dTPYLwLjSUvntM:&ved=0CAUQjRw&url=https://www.iconfinder.com/icons/44707/film_fuck_media_movie_reel_video_icon&ei=LzAbUsucLsf_rAemmYG4Bw&bvm=bv.51156542,d.dGI&psig=AFQjCNE3oYPmh6IKNdemnJTNnG04QEZjfw&ust=1377599871686805

http://www.google.co.in/url?sa=i&rct=j&q=second%20screen%20icon&source=images&cd=&cad=rja&docid=WD0gV4ZJaQKWIM&tbnid=4SZ5dKnYOzYLvM:&ved=0CAUQjRw&url=http://intledtech.com/&ei=xDAbUtnnHcPqrAfk0oHQBw&bvm=bv.51156542,d.dGI&psig=AFQjCNGyEqpBTQsKoGUPpZuAxAz4g0tUsA&ust=1377600008932563

http://www.mobileapptesting.com/wp-content/uploads/2012/10/Mobile-Apps.jpg

http://www.google.co.in/url?sa=i&rct=j&q=social%20media%20icons%20png&source=images&cd=&cad=rja&docid=DzCm1lxlpohSCM&tbnid=W81ffA3ZJvoukM:&ved=0CAUQjRw&url=http://www.crazythemes.com/blue-jelly-social-media-icon-pack-100-icons/3408&ei=WzUbUpLfJYWtrAealoHYBQ&psig=AFQjCNH3p-lI8HwpC1acIZxP_tvwl7QF4g&ust=1377601166564889


BROADLEVEL SERVICE OFFERINGS OF ATTINAD IN THE DIGITAL MEDIA SPACE

OTT Platform EngineeringOTT Mobile Extensibility Solutions

Second Screen SolutionsPrint Media – Digital Magazines

• OTT Middleware Platform with User, Asset, Subscription, Ads management

• Ingestion and Transcoding using open platforms

• Decision support systems & Analytics• REST based API Integrations• Digital Rights Management (DRM)

• Cross platform OTT Media players – Tablets, Smart phones, Smart TVs, STBs

• Social Media integration• Digital Rights Management (DRM)• Advertisement support• Usage & Ads Analytics• Companion Apps – Soft remote control

• Sync SDK integration – Watermarking and Finger print SDKs

• Cloud based synchronization• Augmented content management

container• Augmented content delivery – mobile

platforms

• Cloud based Digital magazine platform• Highly interactive CMS Interface for

Magazine onboarding• 100% Configurable & Zero coding effort• Write once run everywhere – Tablets,

Smartphones.• Social Media integration

http://www.google.co.in/url?sa=i&rct=j&q=second%20screen%20icon&source=images&cd=&cad=rja&docid=WD0gV4ZJaQKWIM&tbnid=4SZ5dKnYOzYLvM:&ved=0CAUQjRw&url=http://intledtech.com/&ei=xDAbUtnnHcPqrAfk0oHQBw&bvm=bv.51156542,d.dGI&psig=AFQjCNGyEqpBTQsKoGUPpZuAxAz4g0tUsA&ust=1377600008932563


SAMPLE CASE STUDIES – PRODUCT OFFERINGS


CASE STUDY – OTT MOBILE PLATFORM

Core Technology

• Android 3.0 & above, iOS 5 & above• HLS Adaptive Streaming• Ad support with VAST 2.0 support• OTT Video leveraging 3rd party CDN• Media Player with VAST/DRM support• Content upload using proprietary protocol

and support for FTP, Aspera, FileCatalyst• Payment Gateway Integration• Usage & Ads Analytics

Unique / Complex Features

• Ad support – VAST Integration• Video Streaming with playback

control• Video search & browsing

SDLC

• Extreme Programming

Accelerator Used

• Concord Mobile SDKs

3rd party Integration

• REST based Integration with CDN network & VAST based Ad servers

• Content upload and ingestion support

• Payment Gateway IntegrationOTT Print Media 2nd Screen

n

iOS Android BB Windows Others

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CASE STUDY: SECOND SCREEN PLATFORM – NASCAR SPORTSDRIVE

Core Technology

• Android 3.0 & above, iOS 5 & above• Real Time Content Sync through our cloud

backend• Dot Tracker & Telemetry Views• Real Time Analytics of Driver Data• Audience simulation • Chat with other viewers


• WebSocket based chat• Synchronization with TV & mobile

through our cloud backend.

SDLC

• Iterative - SCRUM

Accelerator Used

• Concord Mobile SDKs

3rd party Integration

• REST based Integration with Asset management servers

OTT Print Media 2nd Screen

n


n n


CASE STUDY : DIGITAL MAGAZINE PLATFORM

Core Technology

• Android & iOS Magazine Runtimes• Backend Infrastructure deployed in the

cloud• Highly Interactive & Interactive CMS

Interface build on HTML5 & JS technologies

• MongoDB , Redis as NoSQL DBs• MySQL, SQLite Relational DBs


• Media elements Integration in the form of Hotspots.

• Beta testing and launch support• Configure once Run Everywhere• Drag & Drop Configuration

SDLC

• Iterative Agile Model - SCRUM

Enterprise Integration

• In App Purchases


n n n

• Ad platform integration including AdMob & iAds

OTT Print Media 2nd Screen

n


PLATFORM OVERVIEW


SAMPLE CASE STUDIES - SERVICES OFFERINGS


CASE STUDY: MEDIA ARCHIVE INSTANT

Core Technology

• VOD application on iPhone & iPad • HLS Video Streaming with AES 128

Encryption• OTT Video over Warner’s network• Two way SSL for Key Exchange


• Subscription based licensing• Video Streaming inside application

with playback control• Video directory browsing

SDLC

• Extreme Programming• Continuous Integration &

Automated Testing


• REST Web Services• Two way SSL


n n

Native Hybrid Mobile Web

n


CASE STUDY: VIDEO ON DEMAND

Core Technology

• VOD application on iOS & Android Phones & Tablets

• HLS Video Streaming • DRM Encryption using PlayReady• Live TV & On Demand content• OTT Video over Mediaworks network• VAST based Ads with integration to

Doubleclick, iAds & Adwords


• Advertisements based • Video Streaming inside application

with playback control• PlayReady Encryption for DRM• Video directory browsing

SDLC

• SCRUM• Continuous Integration


• REST Web Services


n n n


n



Core Technology

• VOD application on iOS & Android Phones & Tablets

• HLS Video Streaming with AES 128 encryption

• OTT Video over Turner’s network• VAST based Ads with integration to

Doubleclick, iAds & Adwords




SDLC

• SCRUM• Continuous Integration




n n n


n



Core Technology

• VOD application on Android tablet & phones

• HLS Video Streaming with AES 128 encryption

• Akamai Player SDK & Analytics Engine• OTT Video over client’s network




SDLC

• Extreme Programming




n n


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The contents of this document are proprietary and confidential to Attinad Software Pvt. Ltd. and may not be disclosed in whole or in part at any time, to any third party without the prior written consent of Attinad Software Pvt. Ltd.”

© 2013 Attinad Software Pvt. Ltd. All rights reserved. Copyright in the whole and any part of this document belongs to Attinad Software Pvt. Ltd. This work may not be used, sold, transferred, adapted, abridged, copied or reproduced in whole or in part, in any manner or form, or in any media, without the prior written consent of Attinad Software Pvt. Ltd.” Images courtesy: Websites of respective firms

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