Google Authorship For Dentists - You Gotta Do It

Written By +Mike PedersenInternet Marketing Strategist For Dentists

If you own a dental practice, and you’ve done any marketing on the Internet, you know that Google is the big player in town.

Over 70% of all searches on google have a local intent. That means when someone is looking for a dentist, whether they are new in the area, or, want to make a chance, they are going to search on Google.

There are only 3 spots in a google search you can be found on. That is the ads section at the top and right side. The Google+ Local Business Listings. And the organic, or natural results, that are located below the business listings.

Owning Your Content

Google loves fresh, uniquely written content, that is added on a consistent basis. Preferably at least once a week. The best spot to add content to your dental website is a blog.

There is a very effective way to prove ownership of your content, and get Google to love you. This is called Google Authorship. This is where you link up your G+ Profile to your dental site using specific code.

If you don’t do this correctly, Google won’t show authorship, and they may have a harder time trusting your content.

Google Authorship Advantages

Why do you need to go to all this trouble to get authorship? The main reason is Google will regard you as an authority in your niche, given you write great content, that is useful to the marketplace.

The reward is in higher organic rankings; traffic to your website; and more phone calls to your practice. So yes...it is worth the effort.

Another very important result is Google will show an image of the author in the search results.

Look to your right, and you’ll see I’ve optimized one of my dental clients to show authorship.

And look...his result is the ONLY one on the entire page showing his image. Do you think people are more apt to click on it?

I would think so!

Because most dentists are not aware of this authorship, you can gain “first to market” advantage, like I have all my clients doing.

This will result in you winning the search war on Google. Ultimately, getting all the phone calls to your practice.

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