atrs 2014 - airport surface access and mobile apps
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Airports Surface Access and Mobile AppsTRANSCRIPT
Airport Surface Access and Mobile Apps
ATRS Conference | 17- 20 July 2014 | Bordeaux (France)
Luis MARTIN-DOMINGO & Juan Carlos MARTIN
P
€
2
The Problem
Congestion and Pollution
Parking – Commercial Revenue
$
€ P
3
Recent Trend
Source: SITA
78% of air passengers travelling with Smartphone
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Objectives
Airport mobile services?
Airport surface access on Apps?
Apps helping to reduce private cars?
Access commercial revenue? $ €
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5
Methodology
100 airports
iPhone P
1 2
3 4
Mobile Services
Airport Access Evaluation
To adapt Evaluation Model
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Airport Mobile Adoption
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Airport Apps Evaluation
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Adapted Model Scolari. 2014*
iPhone Apps
* Scolari, Carlos Alberto, and José Fernández-Cavia. 2014. “Mobile Applications and Destination Branding in Spain.” International Journal of Interactive Mobile Technologies (iJIM),
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Apps General
Free
2009 2014
85 %
15 %
1st
Languages Updates
1
2
3
4
Year Year Updates
9
Apps Access - Content
90%
77%
80%
13%
100%
Public Transport
Rent-a-car
Taxi
Drop-off
Car ParkP
10
App Access - Functions
Real Time Info
Travel Planner
Weather
Book Parking
P 68%
15 %
58% 15 %
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Conclusions
Airports high adoption of Mobile services Airport Access available on Apps Apps not promoting the use of public transports Parking main access focus - commercial revenue
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$ € P
Airport Surface Access and Mobile Apps
ATRS Conference | 17- 20 July 2014 | Bordeaux (France)
Luis MARTIN-DOMINGO & Juan Carlos MARTIN
P
€
Thank you! | Merci!
Paper and Presentation available at www.aeriport.mobi/atrs