atmel loves all makers
TRANSCRIPT
Atmel <3 All Makers
Sander Arts
VP Marketing Atmel Corp.
Jan, 2015
Twitter: @sander1arts
Let’s start with a prediction from 1974..
Arthur C. Clarke telling ABC about computers in 2001…
Who is this guy ?
© 2014 Market Edge
• Worked at Royal Philips & NXP Semiconductors
• Now: at ATMEL; one of world’s leading microcontroller, secure IoT, Automotove, touch solution providers
• Participated in, and drove lots of change on all continents
• Private and listed companies
• Live and work here in the Bay Area
• Humbled to be here
“I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game winning shot and missed. I've failed over, and over and over again in my life. And that is why I succeed.”
Michael Jordan
Here’s some insights into my philosophy…
• Founded in 1984
• 2013 Revenue: $ 1.4B
• Over two Decades of MCU
Innovation & Leadership
• At the heart of the Maker
Community since its inception
• ~5,000 Employees
• Headquarters: San Jose, CA
Atmel Corporation
What we have announced since Nov last year
Snapshot: lots of innovation for your disruptive ideas
We are THE go to company for all your smart, secure IoT solutions
• “ATMEL COULD BE ANOTHER WINNER. Its chips go into a family of hobbyist electronics kits called Arduino. These kits have becoming increasingly popular as a way to experiment with all manner of applications. This places Atmel directly in the path of experimentation that is the rage in IoT.”
And if you don’t believe me, believe BARRON’s
The Enabler of the Arduino
10/0
5/20
Arduino WiFi Shield
WINC1500 and ATECC108
Which is at the heart of the ‘Maker Community’
https://www.youtube.com/watch?v=Wlw4qRJ5YZo
The Internet of Things (IoT)
“During 2008, the number of things
Connected to the Internet exceeded the
Number of people on earth” Source: Cisco July 2011
“By 2020, there will be 30 billion connected devices”
Source: ABI Research May 2013
“By 2018, 50% of the internet of things solutions will be provided by
startups which are less than 3 years old. We can estimate what the internet
of things will be like now. But we know that most of the things that will
exist in 2018 we can’t even conceive of because they haven’t been invented
yet.” Source: Gartner
Arduino democratizes technology…to a ‘child’ level
It creates new disruptive new products, new markets, industries
Huawei TalkBandSAM D20
Amulyte PendantSAM 4L
Qtechknow Bot
MEGA32U43D MakerBot Replicator
XMEGA128A4U and XMEGA8E5 LocoRobo
XMEGA328
More…
PancakeBot
Dancing Water Fountain
3D printing and micro-
manufacturing with Robox
Open Garden Hardware
MakeSmith CNC
Crowd sourced gaming;
balloon pop
“There were over 160 Arduino [Atmel] Projects on Kickstarter of which 103 successful, collecting 7 M USD in funding"
Did you know that ?
Quote from CEO of Kickstarter
10/0
5/20
That's a potential of 103 companies founded on Atmel
Result that come back when searching for ‘Arduino’ on Kickstarter
This is you !
• Tools
• Prototyping
• Mentoring
• Workspace
• Funding
• Biz and legal support
• Lab Equipment
• …
• …
• …
What do you need to be able to go to market?
But there is more…
1/14/2015Atmel - Marketing Strategic Plan 2014 - 2017
Atmel cited as #1 best practice in social media of all semiconductor companies
Independent research:
“Who’s winning the social media battle in the semiconductor industry?”
--Source: Publitek
Social Media Reach
YouTube
1.6M Views
5.2K+ Subscribers
221.5K+ Likes
95.6K+ Monthly Clicks
1M+ Monthly Reach
2M+ Monthly Impressions
20.8K+ Followers
We passed Freescale this week
21.9K+ Followers
Google+
3.3M+ Views
• Ranked top 5 social semiconductor company in September 2013
• #1 most-viewed partner in ARM’s Connected Community
• Social influence score among the highest in the industry
Blog
Accolades
Growing Network of Partners & Media
1.2K+ Followers
871K+ Views
78K+ Monthly Views
Growing Network of Influencers
We have an integrated marketing approach within Atmel that is at
your service if you use our technology!!
Atmel customers not only get the best technology, they get a global marketing support that catapults them into the market
Many Disrupters, Endless Possibilities
Are you a semiconductor company?!
© 2014 Market Edge
Mainstream Appeal Even the media is now taking notice of Atmel content…
Bare Conductive
Events
TweetsBlogs
Interviews
BeON Home
Blogs
Memes
Tweets
SPIN Remote
Blogs
Facebook Posts
Events
In short: If you partner with Atmel you’ll get it all!
In closing…we are the Maker enablers,
but the power is with you…
Thank you!
• @Atmel is on all social channels
• Twitter: @sander1arts
• Phone: +1 4088399780
• Email: [email protected]
• Am on LinkedIn, Facebook etc….
How to get in touch…