ACADEMY FOR TEACHING AND LEARNING EXCELLENCE

Style and Usage Guide For Graduate Assistants

Created By:

Rebecca French and

Darricka Malone

Version 1.0

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TABLE OF CONTENTS WELCOME ................................................................................................................................................................. 1 INTRODUCTION ...................................................................................................................................................... 2 DOCUMENT DESIGN .............................................................................................................................................. 3 SIGNATURES AND ACADEMIC TITLES .................................................................................................................................. 3

Co-Directors Academic Titles ............................................................................................................................................ 3 Graduate Assistant Titles ..................................................................................................................................................... 4 CORRESPONDENCE .................................................................................................................................................................. 4 Email .............................................................................................................................................................................................. 4 Letterhead and ATLE Handouts ....................................................................................................................................... 4 INVITATIONS ............................................................................................................................................................................ 5 General Event Invitation ...................................................................................................................................................... 5 Special Event Invitation ........................................................................................................................................................ 7 Program/Workshop Agenda .............................................................................................................................................. 9 Program/Workshop Agenda (cont.) ............................................................................................................................ 10 Program/Workshop Agenda (cont.) ............................................................................................................................ 11 ATLE NEWSLETTER ............................................................................................................................................................. 11 NAMETAGS ............................................................................................................................................................................. 11 Nametags cont. ...................................................................................................................................................................... 12

UALR BRANDING GUIDELINES ....................................................................................................................... 13 USAGE ..................................................................................................................................................................................... 13 Font ............................................................................................................................................................................................. 13 Logos ........................................................................................................................................................................................... 13 Colors .......................................................................................................................................................................................... 14

APPENDIX: ATLE STYLE SHEET ..................................................................................................................... 15 APPENDIX A: CORRESPONDENCE .................................................................................................................. 17 APPENDIX B: INVITATIONS ............................................................................................................................. 18 APPENDIX C: PROGRAM/AGENDA ................................................................................................................ 19 APPENDIX D: ATLE NEWSLETTER ................................................................................................................ 20 APPENDIX E: ATLE/UALR LOGO .................................................................................................................... 21 APPENDIX F: WORKS CITED ............................................................................................................................ 22

Welcome November 6, 2012 Welcome to the Academy of Teaching and Learning Excellence (ATLE) Style Guide. The purpose for creating this guide is to assist present and future graduate assistants in creating the different types of documents the ATLE produces. It is with great expectation this guide will provide the groundwork for establishing consistency in format and style. In todays fast-paced world of technology, in-house style guides are created to maintain an organizations unique voice as they communicate their message to the public and/or to other members within its organization. It is our intention that this style guide will provide a proper roadmap for incoming graduate students who have been selected to work for the ATLE. This style guide is considered to be version one (V.1), which was created on November 6, 2012. It will be the responsibility of incoming graduate assistants to update and maintain this guide, as necessary. A copy of this style guide will be provided on a CD for convenience in editing and updating in the future. Please make sure to save a copy of each updated version of the style guide. This will assist incoming graduate assistants in identifying the current version of the style guide. Two graduate students prepared this style guide for Dr. Cindy Nahrwolds Technical Style and Editing class during the 2012 fall semester. We sincerely wish you the best of luck and hope that the experience you acquire while working for the ATLE as a graduate assistant will help you with your career goals. Rebecca French ATLE Graduate Assistant UALR Department of Rhetoric and Writing Masters Program Darricka Malone Graduate Student UALR Department of Rhetoric and Writing Masters Program

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Introduction The Academy of Learning and Teaching Excellence (ATLE) is a faculty organization interested in staging a rich conversation across disciplinary lines about pedagogical philosophy, teaching strategies, and the promotion of student learning. Founded in 2007, the ATLE has three co-directors, each serving various three-year terms. The mission of the ATLE is to foster excellence in teaching and learning, to demonstrate the value the University of Arkansas at Little Rock (UALR) places on high-quality teaching, and to build stronger community among teachers and students. There are many talented instructors at UALR who are doing fascinating educational things. As a way of honoring these outstanding efforts, each semester the ATLE sponsors teaching demonstrations, luncheons, book discussions, and other learning opportunities for UALR faculty and graduate students in teaching positions. These events provide a way for faculty and instructing graduate students to network and share information vital to the success of the university. The ATLE is dedicated to helping develop a more unified, engaged faculty where teaching is paramount and where faculty would grow from working and learning with one another. This style guide is a tool used to create a consistent form of communication. It was decided that this initial version would only focus on format for signatures, document design, and structure. At a later time, we would recommend additional stylistic themes, such as abbreviations, date formats, and web site formats, be addressed. This initial version should be used to aid the graduate assistants in editing and creating documents for the ATLE. If you have questions concerning the creation of new documents, please refer to the ATLE procedural files for step-by-step, how to instructions.

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Document Design Signatures and Academic Titles In order to maintain a professional brand for the ATLE, it is important to include the proper titles in co-directors and graduate assistants signatures. Not only do titles and signatures serve to maintain a consistent format, but will also inform recipients who is providing the information. In following the directives of the UALR Branding Guidelines (beginning on page 15), the ATLE will follow the keep it simple mandate. Signature Guidelines:

Font - Calibri, size 10 No more than four lines Use pipe [shift + \] No graphics or colors No quotations or philosophical statements Example: John Doe | Director of University Policy

University of Arkansas at Little Rock | Office of the ATLE 501-555-5555 | johndoe@ualr.edu | www.ualr.edu Co-Directors Academic Titles The co-directors shall use their regular UALR signature, with the addition of Co-Director for the Academy of Teaching and Learning Excellence. Following the signature guidelines on page five, signature should be formatted as follows: Line one: Co-Directors Name | University Title Line two: Co-Director for the Academy of Teaching and Learning Excellence Line three: University of Arkansas at Little Rock | Campus Department Line four: Campus Phone Number | UALR email | www.ualr.edu/teachingacademy Example: John Doe | Director of University Policy Co-Director for the Academy of Teaching and Learning Excellence University of Arkansas at Little Rock | Office of the ATLE 501-555-5555 | johndoe@ualr.edu | www.ualr.edu/teachingacademy

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Graduate Assistant Titles Graduate students with the ATLE will use the title of Graduate Assistant. The graduate student will also use the department from which they are receiving their masters degree. Following the signature guidelines on page five, signature should be formatted as follows: Line one: Graduate student name | Graduate Assistant Line two: Academy of Teaching and Learning Excellence Line three: University of Arkansas at Little Rock | Campus Department Line four: ATLE Phone Number | UALR email | www.ualr.edu/teachingacademy Example: John Doe | Graduate Assistant Academy of Teaching and Learning Excellence University of Arkansas at Little Rock | Rhetoric and Writing Department 501-555-5555 | johndoe@ualr.edu | www.ualr.edu/teachingacademy Correspondence Email The majority of correspondence from the ATLE is done through the use of email. All emails must include a salutation and signature of sender (see signatures). The UALR email system has limited selection for stylistic alterations. The following is considered standard format for text within the body of an email. Font: Sans Serif Attribute: Regular Size: Normal Color: Black Justification: Left Letterhead and ATLE Handouts In the event written correspondence or handouts need to be prepared, the ATLE has pre-printed letterhead, available within the ATLE office. Written correspondence should be prepared as a Microsoft Word document with the following attributes: Margins Top: 1 Left: 1 Right: 1 Bottom: 1 Font Calibri, Size 11, Single Spaced See example of letterhead in Appendix A

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Invitations The ATLE uses electronic invitations for events. Currently, there are two different invitation formats: general event and special event invitations. General Event Invitation The general event invitation is used for the regular ATLE schedule of workshops, teaching demonstrations and luncheons. This invitation is to be sent through the UALR email system to the ATLE contact database. This document can be found at Documents > ATLE > Templates > E-mail Invitation Template This document is created as a PowerPoint Presentation, Black Tie Theme Portrait Orientation. Below is the proper format by document section. Section names in quotation marks do not change within the document. Section names not in quotation marks are placeholders for text.

Youre Invited! Font: Segoe Print Attribute: Bold Size: 44 point Color: White Justification: Center Event Title Font: Times New Roman Attribute: Bold Size: 28 point Color: White Justification: Center

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General Event Invitation (cont.)

Date, Time and Place Font: Times New Roman Attribute: Regular Size: 16 point Color: White Justification: Center Lunch will be served at 11:45a.m. Font: Times New Roman Attribute: Italics Size: 16 point Color: White Justification: Center

ATLE Font: Georgia Attribute: Bold Size: 28 point Color: Black Justification: Center Insert 18-point space Academy for Teaching and Learning Excellence Font: Georgia Attribute: Bold Size: 16 point Color: Black Justification: Center

Event Information Font: Times New Roman Attribute: Regular Size: 16 point Color: White Justification: Left

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General Event Invitation (cont.) RSVP Font: Times New Roman Attribute: Bold Size: 14 point Color: White Justification: Left Upcoming Events Font: Times New Roman Attribute: Bold Size: 12 point Color: Maroon (RGB: Red-102, Green 0, Blue 0) Justification: Left Text for Upcoming Events Font: Times New Roman Attribute: Bold Size: 12 point Color: Black Justification: Left Box for Upcoming Events area is gray (RGB: Red-204, Green 204, Blue 204). Text is fit to size. See example of general invitation in Appendix B Special Event Invitation The special event invitation is used for the Shadow and Share Program and the end of semester special guest speaker. This invitation is to be sent through the UALR email system to the ATLE contact database. This document can be found at Documents > ATLE > Templates > Special Event Invitation Below is the proper format by document section. Section names in quotation marks do not change within the document. Section names not in quotation marks are placeholders for text.

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Special Event Invitation (cont.)

Title of Event Font: Bell MT Attribute: Bold Size: 28 point Color: Black Justification: Center

Date, Place and Time Font: Myriad Pro Attribute: Bold Size: 18 point Color: Orange-Brown (RGB: Red-152, Green-72, Blue-6) Justification: Left Lunch will be served at 11:45a.m. Font: Myriad Pro Attribute: Italic Size: 18 point Color: Orange-Brown (RGB: Red-152, Green-72, Blue-6) Justification: Center

Event Information Font: Myriad Pro Attribute: Regular Size: 14 point Color: Black Justification: Left RSVP Line Font: Myriad Pro Attribute: Bold Size: 14 point Color: Orange-Brown (RGB: Red-152, Green-72, Blue-6) Justification: Center

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Special Event Invitation (cont.)

ATLE Font: Myriad Pro Attribute: Bold Size: 28 point Color: Black Justification: Center Academy for Teaching and Learning Excellence Return after teaching to split line Font: Myriad Pro Attribute: Bold Size: 18 point Color: Black Justification: Center See example of special invitation in Appendix B

Program/Workshop Agenda The ATLE provides a program/agenda to participants at the beginning of each event. This program gives an overview of the topic to be covered, as well as information about the speaker. On the backside of the program, the ATLE provides the remaining schedule of events in order for attendees to have the most current updates. This document can be found at Documents > ATLE > Templates > Program Template Below is the proper format by document section. Section names in quotation marks do not change within the document. Section names not in quotation marks are placeholders for text. Program Side: UALR/ATLE LOGO as header Logo can be found at Documents > ATLE > Forms and Logos > ATLE Logo Logo #5

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Program/Workshop Agenda (cont.)

Agenda Font: Baskerville Old Face Attribute: Regular Size: 20 point Color: Blue (RGB: Red-0, Green-0, Blue-255) Justification: Center Date, Time and Location Font: Baskerville Old Face Attribute: Regular Size: 14 point Color: Black Justification: Center

Program Title Font: Calibri Attribute: Bold Size: 18 point Color: Black Justification: Center Speaker Bio and Summary of Program Font: Baskerville Old Face Attribute: Regular Size: 12 point Color: Black Justification: Left Schedule Side:

Title Font: Eras Bold ITC Attribute: Bold Size: 16 point Color: Black Justification: Center

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Program/Workshop Agenda (cont.) Schedule* Font: Eras Medium ITC Attribute: Regular Size: 14 point Color: Black Justification: Center * Spacing between event listings should be distributed equally to fill the page See example of Program/Agenda in Appendix C

ATLE Newsletter The ATLE produces a quarterly newsletter, which is distributed to all of its members. The ATLE newsletter is, by far, the most complicated design document the ATLE produces. While there are some things about this document that are static, the majority of the text changes from issue to issue. Its been decided by the ATLE graduate assistant staff to include general fonts and stylistic choices for this document, leaving room for alterations in size and format that are completely dependent on content. Article Titles and Headings Font: Franklin Gothic Heavy Attribute: Regular Size: Adjust to area space Color: UALR Maroon (RGB: Red-134, Green-0, Blue-56) Justification: Left Text Font: Goudy Old Style Attribute: Regular Size: Adjust to area space Color: Black Justification: Left See example of ATLE Newsletter in Appendix D Nametags This document can be found at Documents > ATLE > Templates > Name Tag Template This document template is already formatted to print on Avery Template 5395, White Adhesive Name Badges for Laser/Ink Jet.

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Nametags cont. Font: Calibri Attribute: Bold Size: 48 Color: Black Justification: Center

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UALR Branding Guidelines Usage The UALR Brand website describes branding as an idea that people have about you and the perception people have when they think of UALR. The website further explains, a brand is also the promise of what UALR delivers to the people we serve. Branding is used to enhance the image of corporations, learning institutions, or organizations to the public. (Source: UALR Brand website: ualr.edu/communications/brand) Creating a brand includes the use of font types, creating a logo, and the use of colors. The use of font types, logo creation, and the use of colors are described in further detail in the paragraphs listed below. Font UALR requires that all communication use the Myriad Pro Regular font to display University of Arkansas at Little Rock. This also includes fonts within the Myriad Pro family. The font size should not be any smaller than 10 points. The point size can be adjusted for such things as headings or subheadings. Examples of the Myriad Pro Regular family are listed below.

Source: UALR Brand Website

Logos The UALR branding website states that all departments, programs, and organizations are required to put the UALR logo on all external communications. UALR branding specifies that all organizations and programs associated with the university be required to display the UALR logo along with the name of the organization or program. For example, the logo listed below shows the UALR logo together with the name of an organization. (Source: UALR Brand Website: ualr.edu/communications/brand).

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ACADEMY FOR TEACHING AND LEARNING EXCELLENCE The organization or program associated with the university can go to the UALR branding website and download the logo pack to create a logo for its visual communications needs. (Source: UALR Branding Website: ualr.edu/communications/brand).

Colors The school colors for UALR consists of maroon, silver, and black. The RGB numbers and HEX codes for each color is displayed below. Name of Color RGB Number HEX CODE Color

Maroon RGB#134 0 56 HEX#860038 Silver RGB#167 169 172 HEX#A7A9AC Silver RGB#182 184 186 HEX#B688BA Black RGB#0 0 0 0 HEX#000000 The color codes can be found on the UALR Brand Website at ualr.edu/communications/brand/ualr-visual-standards/graphic-identity-guidelines/ualr-colors/ The ATLE is a department of UALR. Therefore, the ATLE will adhere to the UALR branding guidelines where applicable. See examples of ATLE/UALR logos in Appendix E

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Appendix: ATLE Style Sheet AB ATLEAcademy for Teaching and Learning Excellence a.m.lowercase, periods ATLE Style Guide

CD CDCompact Disk DVDDigital Video Disc CapitalizationAll caps only in Table of Contents or when using acronyms. Capitalize first letter of each sentence. EF Email, no hyphen Font-Calibri Body Text Size 12

Font Calibri Heading 1 Size 20 Bold Font Calibri Heading 2 Size 16 Bold Font Calibri Heading 3 Size 14 Bold Font Calibri Headers and Footers Size 10 Font Cambria Body Text Size 12

GH Graduate Assistant(s)Refers to graduate students working for the ATLE or other departments, programs, and organizations at UALR IJ In-house style guide KL

MN MLA Style (Modern Language Association) Margin, 1 inch all sides OP p.m.lowercase, periods

QR

ST Subheading (noun) Step-by-step (adjective or adverb) (Source: http://www.merriam-webster.com/dictionary) SpacingNone after headings, 12 point space before heading

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ST (cont.) No space after sentences that end in a semi-colon UV UALRUniversity of Arkansas at Little Rock URLs do not include http:// or www WX

YZ

Other

Other Other

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Appendix A: Correspondence

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Appendix B: Invitations

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Appendix C: Program/Agenda

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Appendix D: ATLE Newsletter

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Appendix E: ATLE/UALR Logo

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Appendix F: Works Cited

WelcomeIntroductionDocument DesignSignatures and Academic TitlesCo-Directors Academic TitlesGraduate Assistant Titles

CorrespondenceEmailLetterhead and ATLE Handouts

InvitationsGeneral Event InvitationSpecial Event InvitationProgram/Workshop AgendaProgram/Workshop Agenda (cont.)Program/Workshop Agenda (cont.)

ATLE NewsletterNametagsNametags cont.

UALR Branding GuidelinesUsageFontLogosColors

Appendix: ATLE Style SheetAppendix A: CorrespondenceAppendix B: InvitationsAppendix C: Program/AgendaAppendix D: ATLE NewsletterAppendix E: ATLE/UALR LogoAppendix F: Works Cited