atlantic sea kayaking and walks talk on digital presence with jim kennedy
TRANSCRIPT
Trip Advisor World Top 10 most exciting alternative tours
cited ‘Kayaking in West Cork’ as one of the reason’s for selecting Ireland as the top destination to visit in the world!!
Partnerships are critical.
• Clarion Hotel
• Failte Ireland
• Northern Ireland Tourism
• Tourism Ireland
• Cork Convention Bureau
• Montenotte Hotel
• Port Authorities
• World Adventure Travel Trade Ass.
• Inchydoney Island Spa Hotel.
• Cork Innovates
• Enterprise boards
We had done all we could alone.
• We decided to try and start networking.
• The obvious one was Failte Ireland.
•
Ambassadors for Adventure Tourism Ambassador for Wild Atlantic Way
Westport
Dunlaoighre Galway
Killarney
Digital Presence
Entire digital life Everything you have done
Everything you will do
Everything you have forgotten
Leveraging Customer Data.
On first contact - email or phone
Indemnity form - name etc.
Usability test – offers, friends trip for feed back.
Google analytics – tells you who didn’t contact you as well as who has.
Video & pictures of clients on trip .
The real future.
• No matter how much we plan.
• No matter how much we engage digitally .
• No matter how much we market .
• In this time of global communication
• Keep in mind we have to look after nature and be sustainable with our products and thinking .