atlanta & west midtown market overview · i. population & demographics ii. market facts...

ATLANTA & WEST MIDTOWN MARKET OVERVIEWOVERVIEW OF TRENDS SHAPING THE ATLANTA MARKET

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I. Atlanta Market Overview

I. Population & Demographics

II. Market Facts & Trends

II. Midtown and West Midtown Market Overview

I. Population & Demographics

II. Market Facts & Trends

III. Star Metals Atlanta

TABLE OF CONTENTS

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ATLANTA MARKET OVERVIEW

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5.9 MMCurrent Population

7% Projected population

growth over the next 5 years

$57,556Median Household Income

15% Projected increase in

Median Household Income over the next 5 years

Source: U.S Census Bureau, Esri forecasts for 2016 and 2021

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POPULATION & DEMOGRAPHIC TRENDS

Atlanta ranks 3rd in population growth in the U.S.

1/3 of the growth is attributed to domestic migration.

JLL graph

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Since 2011, there have been over 413,000 jobs created in the Atlanta Metro Area.

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Atlanta is on of US’s top relocation cities and has the 3rd largest concentration of Fortune 500 Companies in the U.S.

JLL graph

Source: JLL Research –Atlanta Q4 2016

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JLL graph


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More and more companies continue to relocate to Atlanta

thanks to its favorable cost of living, quality of education, tax

benefits, and more.

Companies currently eyeing Atlanta for their North American

Headquarters include;

http://www.heineckandcompany.com/individual-relocation-services/

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Population growth is driving employment growth

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Atlanta employment distributed across industries

JLL graph

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JLL graph

Boasting a highly educated

population, Atlanta Metro is home to world renown

educational institutions with

a pipeline for talent of

275,000+current graduate and

undergraduate students

across 66 colleges and universities.

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The percentage of the city’s core constituent workforce (those

aged 25-64) who have a Bachelor’s degree or higher is in excess

of 50%.

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Atlanta is ranked as

one of the top foodie cities in the U.S.

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The average household spends over 40% of their total food

expenditures on food away from home. This accounts for 5.6% of

their total expenditures and accounts for over 8.2 Billion in revenue.

7.5%

5.6%

31.0%

6.4%3.1%

15.1%

7.7%

4.4%

1.1%

2.1%

11.0%

5.0% Food at Home

Food Away from Home

Housing

Household Items &OperationsApparel & Services

Travel + Transportation

Healthcare

Entertainment

Personal Care

Education

Pensions & SocialSecurityOther

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MIDTOWN & WEST MIDTOWN

MARKET OVERVIEWPremier business location, center of innovation and talent and

exceptional urban experience

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MIDTOWN ATLANTA

Midtown and West-midtown are a commercial and cultural hub located at the center of the Atlanta Metro region.

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MIDTOWN ATLANTA

The Midtown and West Midtown caters to Millennials (who are the largest segment of today’s workforce) live/work/play preferences with high-end

apartments, an endless supply of food and beverage offerings, and

ample entertainment — all within walking distance of public transportation.

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Today’s young talent is much more concerned with a city’s lifestyle

offerings than its job market. This shift in priorities has forced companies

to follow the talent, investing millions in a new generation of office

development and expansion in the country’s leading and secondary

markets.

Today, Midtown is one of Atlanta's major employment centers with over 58% of the city’s jobs.

$87B Annual Economic

Impact

81,000+Daytime Workers

28% Increase in new jobs forecasted over the

next 10 years

$61,000Median Household

Income with projected 13% increase in the

next 5 years

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More than 13,000 technology companies calling Atlanta home with a large majority of them flocking to Midtown.


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Recent Leases Signed in the Area

RSF: 62,467

RSF: 100,000

RSF: 67,960RSF: 41,231

RSF: 34,078

RSF: 46,000

RSF: 240,500

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6.1M+People visit

Midtown each

year

3000+events take place

in Midtown each

year

Art & Cultural Institutions Include:• Woodruf Arts Centre• High museum of Art• Atlanta Symphony Orchestra• Alliance Theatre• The Fox Theatre• SCAD Show Theatre• Museum of Design• Bremen museum• Center Stage• The Centre for Puppetry Arts

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4,000+Rooms in a variety of

luxury, boutique and

historic hotels

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Located in the West Midtown District, Georgia Institute of

Technology Campus, and its 1.4 million square foot Technology

Square, leverages resources such as research, education,

hospitality and retail for collaboration with Atlanta's growing tech companies.

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GEORGIA INSTITUTE OF TECHNOLOGY

#1 FOR WOMEN ENGINEERS

AWARDS MORE ENGINEERING DEGREES TO

WOMEN THAN ANY OTHER SCHOOL

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Midtown is one of Atlanta's most coveted residential

markets offering big city life with a neighborhood feel.

Resident population is growing 5 times the city rate

with 68% of the residents holding graduate degree or

higher.

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300,000+ Housing choices within a 3

mile radius of Midtown.

8,000+ Residential units are

currently under

construction within a 1.2 mile radius

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Spanning from the southern tip of Howell Mill Road to 17th Street –West Midtown is centrally located minutes from downtown, Buckhead, and all of Atlanta’s major highways and interstates, as well as Georgia Tech.

“the hottest neighborhood in ... metro Atlanta,” with “easy access

to top dining and retail, as well as live music venues.”

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Once largely industrial, West Midtown is now one of the most vibrant communities in Atlantawith a selection of urban lofts, art galleries, live music venues, retail shops, restaurants and modern office space.

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RETAIL MARKET FACTS & TRENDS

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New restaurant concepts join a growing entertainment district in

Atlanta’s Westside that includes Top Golf Midtown, Bacchanalia

restaurant and breweries including Monday Night, Scofflaw, Second Self and Red Brick.

Holler & Dash Biscuit House, a fresh new concept by Cracker Barrel Old Country Store Inc. debuts in West Midtown Atlanta as it targets the millennial consumer.

Brewed to Serve Restaurant Group, Inc. will be opening its 4th concept, The Bold Monk, a brewery, restaurant and beer garden to be located in a 12,000 square foot space in Third & Urban’s Complex West Midtown project.

After participating in Atlanta's Food & Wine Festival for the past 5 years, Florida based 4 Rivers Smokehouse opens its first Georgia location in West Midtown Atlanta.

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Retailers in Midtown

and West Midtown

account for over

$540M+Annual Sales

STAR METALS ATLANTA has been designed from the ground up to meet the needs and demands of today’s creative class, by creating a connected lifestyle that the smart and tech-savvy enjoy. Inspired by neighbors like Georgia Institute of Technology and Internet icons like Google and Facebook, our cutting-edge technology permeates every aspect of our development.

185,000 RSF C L A S S A O F F I C E

46,000 RSF P R I M E R E TA I L

409 UNITL U X U R Y R E S I D E N C E S

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STAR METALS ATLANTA

/ OFFICES /

/ RESIDENCES /

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STAR METALS ATLANTA

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STAR METALS OFFICES RETAIL

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STAR METALS OFFICES RETAIL

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STAR METALS OFFICES ROOFTOP RESTAURANT/TERRACE

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STAR METALS RESIDENCES RETAIL

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STAR METALS RESIDENCES RETAIL

THANK YOU

Natalia East

Associate, Brokerage Services

p. (305) 476-2613

[email protected]

The Allen Morris Licensed Broker and Coldwell Banker Advisors obtained this information contained within sources we believe to be reliable. However we have not verified its accuracy and make no guarantee, warranty or representation about it, It is submitted subject to the possibility of errors, omissions, change of price, rental and other conditions, prior sale, lease or financing or withdrawal without notice. We include projections, assumptions or estimates for example only, an they may not represent current or future performance of property. You and your tax advisors should conduct your own investigation of the property and transaction.

Thad Adams

Sr. Vice President

p. (305) 476-2532

[email protected]

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atlanta & west midtown market overview · i. population & demographics ii. market facts...

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