atlanta jazz festival 2013 sponsorship brief

www.atlantafestivals.com 01

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A Music Lifestyle Event

2013 Atlanta Jazz Festival

2012 marked 35 years for the Atlanta Jazz Festival. This special anniversary attracted over 250,000 people to Atlanta’s Piedmont Park over a 3-day holiday weekend. Since 1978, Atlanta has played host to luminary musicians, including Miles Davis, Dizzie Gillespie, Nina Simone and Ray Charles. 35 years later, we sustain that legacy welcoming Generation Next legends and the future of the culture in artists like Tito Puente, Jr., Esperanza Spalding, Grace Kelly and Robert Glasper. The festival’s tremendous popularity is evidenced by its longevity as a gathering place for music lovers of all kinds. The AJF audience is as varied as the music itself. Two stages provide a musical variety appealing to Atlanta’s diverse population as well as visitors from all over the country who travel for this very special weekend. The AJF team works with our partners to create unique engagements that make this event more than a grand outdoor concert. From the Jazz Eco Village, to the Beer Garden to our family fun areas, the festival engages our audiences varied interests to make this a musical lifestyle experience like no other.


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Generation Next Jazz


AJF 2013 GENERATION NEXT PERFORMERS

Atlanta Jazz Festival is known for bringing the best and brightest in contemporary and traditional jazz to Atlanta from all over the world. The 2013 festival will focus on an international roster of artists who are bringing something new and showcasing the evolution of the genre.

Tia Fuller

Jose James

Uri Gurvich Quartet

Ambrose Akinmusire


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Atlanta Jazz Festival Demographics


AJF AUDIENCE AJF attracts a diverse audience from throughout the Atlanta metro area and the southeast region.


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Atlanta Jazz Festival Online


AJF SOCIAL MEDIA INTEGRATION Atlanta Jazz Festival has successfully built a following on several digital media platforms that will be employed to promote every aspect of your engagement. The numbers here reflect supporters and patrons as of 2012, however these numbers are increasing daily as we continue to

engage our audience throughout the year.


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ATLANTA JAZZ FESTIVAL MARKETING REACH

In addition to the branded presentations, AJF will work with your team to create impactful marketing programs through our media partners. Based on our 2012 marketing plan ad value is in excess of $250,000 with over 19,000, 000 media impressions.

35th Annual Atlanta Jazz Festival 2012 Advertising Plan Format Coverage Run Time Length/ Specs Ad Value

Audience/ Impressions

PRINT

Jazziz Print National Spring Print Qtr Full Page $ 9,000 30,000

Web National April Banner $ 4,500 70,000

Web National May Banner $ 4,500 70,000

JazzTimes Print National April Full Page $ 4,540 75,000

Web National April Banner - 35,000

Print National May Full Page $ 4,540 75,000

Uptown Magazine Print/Web National May Full Page $ 25,000 300,000

The Atlanta Tribune Print Local April Half Page $ 3,000 35,000

Print Local May Full Page $ 5,000 35,000

The Atlanta Inquirer Print Local April Half Page $ 750 200,000

Print Local April /May Full Page $ 1,200 200,000

rollingout Print National April/May Full Page $ 10,000 1,000,000

Rialto Theatre Print Local May Full Page $ 3,000 3,000 E-MARKETING

JS108 Web Local April/May E-Blast x8 $ 5,000 40,000

The Rigsby Group Web Local April/May E-Blast x8 $ 2,500 20,000

Atlanta Party Starters Web Local April/May E-Blast x8 $ 15,000 260,000

Candid Jazz Web National April/May Banner $ 5,000 50,000

Atlanta Jazz Info Web Local April/May Banner $ 1,500 15,000

Atlanta Jazz Info Web Local April/May E-Blast x8 $ 2,500 60,000

TELEVISION

Atlanta City Channel - 26 Video Local April/May :30 $ 25,000 100,000

Hotel Partners - Guest Rooms Video Local April/May :30 $ 75,000 250,000

OUTDOOR ADVERTISING

MARTA Signage Local April/May Bus Kings $ 22,000 3,965,404

MARTA Web Local April/May Hotlinks $ 20,000 600,000

MARTA Video Local April/May SignPost $ 12,000 12,000,000

Street Banners Signage Local April/May

SOCIAL MEDIA

FaceBook Web Worldwide Ongoing x30 Mentions 14,000

Twitter Web Worldwide Ongoing x30 Mentions 5,800

APP Mobile Worldwide 5,000

Website Web Worldwide Ongoing Logo Link 414,000

TOTAL AUDIENCE/IMPRESSIONS $ 260,530 19,927,204


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Atlanta Jazz Festival Sponsorship


Atlanta Jazz Festival offers a range of benefits to our sponsors which connects your brand to our audience through several unique vehicles:

• 31 Days of Jazz – for the entire month of May, leading up to the weekend festival, each day AJF will highlight a

special jazz event in a different venue in the city. Lounges, restaurants, museums and bars around the city host jazz lovers and expose their audiences to the culture through special performance engagements.

• Youth Jazz Band Competition – Middle and High School jazz bands from all over Atlanta compete for a chance to win a scholarship prize and an opportunity to perform on the AJF main stage during the weekend festival.

• Neighborhood Jazz Series – Atlanta’s City Council men host mini-jazz concerts in parks around the city each weekend in the month of May. The Neighborhood Jazz series presents jazz directly to the communities we serve, with attendance of 600-1000 residents at each event

• On Site Engagement – The 3-day festival weekend presents an opportunity to reach over 250,000 people from the Atlanta metro area and throughout the southeast region. Through customized onsite engagements and a designated footprint, you can engage this captive audience to present your brand, sample new products or identify new customers.


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Atlanta Jazz Festival Sponsorship


SPONSOR BENEFITS Based on your level of sponsorship, we will customize an engagement plan that meets your brand’s interest in connecting with our audience. Packages can include the following benefits:

ONSITE ENTITLEMENTS Branded Hospitality Suite Branded 31 Days Special Event(s) Branded Festival Footprint Customized signage and banners on festival grounds Daily live stage mentions Main stage presentation option by corporate representative Distribution of paraphernalia to audience Product Sampling Collateral included in VIP and artist gift bags :30 sec Jumbotron ads throughout each day

MEDIA ENTITLEMENTS :60 sec ad run on festival website Banner ad on AJF 2013 mobile app AJF Website linked sponsor page Social Media integration via AJF platforms Logo in print, digital and broadcast ads Logo in outdoor ads Recognition in AJF press releases Logo and signage at AJF produced events Brand name on AJF merchandise

HOSPITALITY VIP Festival Access Badges Festival Parking Passes Preview Event Invitations Late Night Jazz Tickets

Get in touch 08

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Phone: 404-546-6826

City of Atlanta Office of Cultural Affairs 233 Peachtree Street, NE Harris Tower | Suite 1700 Atlanta, GA 30303

Email: [email protected]

Email: [email protected]

Facebook.com/atlantajazzfestival

Twitter.com/atlantajazzfestival

Youtube.com/atlantajazzfestival

CONTACT US

Alex Delotch Davis

ON THE WEB

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www.atlantafestivals.com

A CUSTOMIZED EXPERIENCE Please contact us to design a customized sponsorship package to meet your budget and engagement needs.

Alex Delotch Davis Phone: 404-546-6826 Email: [email protected] www.atlantafestivals.com

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THANK YOU ! FOR YOUR ATTENTION

(c) All right reserved , statistics & date were correct at November 2012 data indicated are lorem ipsum dolor amet.

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atlanta jazz festival 2013 sponsorship brief

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