athlone ait
TRANSCRIPT
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Dublin- Smart & Open
Dublin is one of the most interesting places in the world right now …
Stefano Mirti
How does Dublin position itself in the worldWhat is the role of Local Government
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Dublin is Place & People
Dublin is History and Story
Dublin is relational- to the world
Dublin is Reputation – learning ; sport ; creativity ...etc
Dublin is perception ....Young; Vibrant; Friendly; Quirky ;Spontaneous; Good air..
Dublin is accident Dublin is designed
Role of Local Government – Facilitator and leader : build collaboration Create International linkages Shape Narratives
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It is not a logo nor a any one slogan
It is emotional
It is thoughts, feelings and psychological
relationships
It is the stories that excite
It is organic in growth yet seeded with
purpose
Place Branding is not the same as Product Branding Place is discovered and promoted by narrative
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The Story.........
Rooted in PLACE
And Past
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Shaping, forming and locating SPACE
The Physical Reality of the CityThe Global Location of the City
Planning to preserve the old and still create the modern new
Opening up streets and public spaces for people, movement and events
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The Story.........
Rooted in PEOPLE
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PEOPLE are Dublin’s greatest asset
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Charming, Witty, Welcoming, Accessible, Confident, Spontaneous,Friendly, Stylish, CosmopolitanFun
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Humour is important for creativity and absolutely a vital part of being a healthy nation.
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Relationships
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DIASPORA
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The Story.........
Rooted in REPUTATION
....Smart ; Innovative
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Dublin- Smart & Open
Dublin – the Place of Choice
“Dublin is rapidly becoming the multilingual internet capital of Europe and Google is proud to be leading the charge on this and further increasing our presence here” David Martin, Director, Geo Operations for Google in Europe.
Ireland is the second most
globalised country in the world (Ernst & Young, 2011)
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Intel Development Forum
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The Story.........
Rooted in REPUTATION
....Creative ..Music..Writing ..
.food, design and drink
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The Story.........
Rooted in Global Engagement
....Diverse...Connecting..Attracting...Young and Open
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International Designations/ Events Dublin – Unesco City of literature,
Europa Cup Final Dublin, 2011
European Capital of Sport
City of Science, 2012World Design Capital Bid
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The Story.........
Shaped to the Audience
....Different Yet similar across sectors..Use of Social Media
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