athlete365 survey findings · 2020-06-12 · the aim of this survey was to understand the...
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Athlete365 Survey Findings
June 2020
The aim of this survey was to understand the challenges faced in this current climate from
different audience groups.
The survey was translated into 8 languages and respondents came from 135 countries.
2
Introduction
Overview of Respondents
3
Overall:
• 4,089 completed responses.
• 80% of respondents were Athletes, 13% Entourage, and 7%
Stakeholders.
• 54% completed the Survey in English, 13% in Spanish, 11% in
Italian, and 10% in German.
Athletes:
• 3,289 completed responses.
• 61% identified as Elite, 30% as Youth, and 9% as Retired.
Entourage:
• 528 completed responses.
• 23% were from Italy, 14% from India, and 11% from Japan.
Stakeholders:
• 272 completed responses.
• 72% were from National Federations, 17% from National
Olympic Committees, and 11% from International Federations.
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Demographics
80%
13%
7%
Respondents by Role
Athlete
Entourage
Stakeholder
Respondents from 135 countries completed the survey.
5
2%
3%
3%
3%
6%
7%
8%
9%
11%
12%
Great Britain
Egypt
Portugal
Canada
United States
Japan
India
Germany
Italy
Brazil
Respondents by Country (Top 10)
Athletes:
• 56% were finding it hard to train effectively; 50% were struggling to keep motivated.• Keeping motivated was the biggest challenge among the Retired group.
• Managing mental health and managing sporting careers (both 32%) were the next two biggest challenges, followed by managing nutrition and diet (30%).
• Youth athletes were more likely to struggle with managing their nutrition and diet.
• Elite athletes were more likely to worry about funding their sporting careers.
Entourage:
• 63% were finding it hard to keep their athletes motivated.
• Planning training for their athletes (56%) and supporting their athletes’ mental health (48%) were the next two biggest challenges.
Stakeholders:
• Organising competitions and events was a bigger challenge for National Federations than for other Stakeholder groups (72%).
• National Federations were also more likely to find it challenging to maintain relationships with sponsors and partners (48%).• International Federations were more likely than other Stakeholder groups to find reaching athletes with information was one of their biggest
challenges (62%).
6
Challenges
Key Findings: Athletes
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56% of Athletes were finding it hard to train effectively.
50% were struggling to keep motivated.
Managing mental health and managing sporting careers (both 32%) were the next two biggest
challenges, followed by managing nutrition and diet (30%).
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56%
50%
32% 32%30%
29%27%
12%
5% 4%2%
Finding ways totrain effectively
Keeping myselfmotivated
Managing mymental health
Managing mysporting career
Managing mynutrition and diet
Isolation fromthe wider athlete
community
Funding mysporting career
Keeping updatedon Olympic news
Childcare Other None
What are you currently finding most challenging?
The biggest challenge faced by Youth and Elite athletes was finding ways to train effectively (57%).
Youth athletes were more likely to struggle with managing their nutrition and diet (37%); Elite athletes
were more likely to worry about funding their sporting careers (31%).
The biggest challenge faced by Retired athletes was keeping motivated (51%). They over-indexed on
childcare challenges (16%) and keeping updated on Olympic news (14%).
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57% 57%
43%
51%49% 51%
36%
30%
35%33% 33%
21%
37%
28%25%27%
29%31%
23%
31%
18%
10% 12%14%
2%5%
16%
2% 3%
10%
1% 2% 3%
Youth Elite Retired
What are you currently finding most challenging?
Finding ways to train effectively Keeping myself motivated Managing my mental health
Managing my sporting career Managing my nutrition and diet Isolation from the wider athlete community
Funding my sporting career Keeping updated on Olympic news Childcare
Other None
10
“It is very hard to train due to many of the
restrictions. Training adds structure to my life,
and I feel that the lack of structure without
training is negatively affecting my mental
health. Everything I'm struggling with is
linked together. They can't be viewed as
separate.”
Elite athlete, South Africa “My biggest challenge is balancing my work
life with my home life, whilst working from
home.”
Retired athlete, Australia
“Due to isolation I am out of a job and do
not have an income to fund future
competitions, in addition to having my
own and family expenses.“
Youth athlete, Peru
“I find it hard to keep on top of a routine. I have
put everything outside of sport on hold, to ensure
I go to the Olympic Games, or I know my mental
health will suffer. That adds to pressure. I can’t
train and I can’t work. What do I do?”
Elite athlete, Ireland
“My biggest challenge is not being able to
train as I want - with the right equipment and
with other people.”
Youth athlete, Germany
Key Findings: Entourage
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The biggest challenge faced by Entourage was keeping their athletes motivated (63%).
The next two biggest challenges were planning training for their athletes (56%) and supporting their
athletes’ mental health (40%).
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63%
56%
40%
27% 27%
18% 16%13%
11%
4%2%
Keeping myathlete(s)motivated
Planning trainingfor my athlete(s)
Supporting myathlete(s) mental
health
Isolation fromthe wider athlete
community
Managing mycareer
Supporting myathlete(s)
nutrition and diet
Keeping updatedon Olympiccompetition
Managing mymental health
Childcare Other None
What are you currently finding most challenging?
13
“My biggest concern is around the competition
schedule leading into the Olympic Games.
Clarification would put athletes and coaches at ease,
allowing for future planning of careers, training etc."
Entourage, India
“My biggest challenge right now is
not having face-to-face training
with my athlete.”
Entourage, Namibia
“Having no environment for my athletes
to train has been the biggest challenge.”
Entourage, Japan
“Keeping the spirits high for athletes during
this unpredictable situation, with no clear
deadline for when we can go back to train.”
Entourage, Luxembourg
“The biggest challenges include isolation,
mental well-being and nutrition
management.”
Entourage, Italy
“Keeping athletes motivated has been hard
and mental welfare has not been easy.”
Entourage, Brazil
Key Findings: Stakeholders
14
Organising competitions and events was currently the biggest challenge faced by Stakeholders (69%),
followed by responding to athlete requests (50%).
Reaching athletes with information (47%) and maintaining sponsor relationships (45%) were additional
challenges common to all Stakeholders.
54% of Stakeholders currently communicated and / or received updates from Athlete365 through
email. Social media was the next most popular communication method (31%).
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69%
50%47%
45%
28%
16%
9%
3%
Organisingcompetitions and
events
Responding to athleterequests
Reaching athletes withinformation
Maintaining sponsorand partnerrelationships
Keeping updated onlatest Olympic news
Engaging our onlineaudiences
Other (please specify) None
What are you currently finding most challenging for your organisation?
16
“The biggest challenge has been the
financial limitations - the financial burden
on athletes and coaches is huge in order to
maintain elite level and expectations.”
National Federation, Canada
“Planning our calendar for 2021.”
National Federation, United States
“The psychological aspect is the
biggest challenging – keeping youth
athletes positive and motivated to train
individually.
National Olympic Committee, Namibia
“Planning for the future with coaches and
athletes.”
National Federation, Brazil
“Uncertainty associated with the future
financing of our sports activities.”
National Federation, Ukraine
“Organising and sustaining future
competitions.”
National Federation, Nigeria
Thank You