atharva institute of film & television mumbai
TRANSCRIPT
Post Graduation Diploma in Practical Film Making – Mumbai University
12 months affiliated to Garware Institute of Career Education and
Development.
AIFTV 12 month PGDFTV course contains all the essential ingredients required to make
you a successful Film Maker of films and television.
Course Outline:
Semester I Semester II Screen writing Dance & Music appreciation Direction Publicity & Marketing of Films Cinematography Screenwriting Editing Direction Sound Recording Cinematography Art & Culture appreciation Editing Communication skills Sound Recording Film Appreciation(25Films) Film Appreciation Practical Practical Projects(2) Project-PSA (group) Project-Diploma Film (specialization)
CAREER
With the Entertainment Industry booming, fresh opportunities are created on a regular
basis. One can make his career as a film maker completely.
Post Graduation Diploma in Advertising & Media – Mumbai University
12 months(Part time) affiliated to Garware Institute of Career Education
and Development.
AIFTV 12 month PGDAM course contains all the essential ingredients required to make you
a successful Ad-Film Maker and Media Manager.
COURSE OUTLINE
SEMESTER I SEMESTER II
Advertising Concepts and Principles Marketing Management
Market Research Research Methodology
New Media Technology Public Relations
Media Planning and Buying Consumer Behaviour
Advertising Agencies Project
CAREER
With the Entertainment Industry booming, fresh opportunities are created on a regular basis. One can make his career as a Ad-film maker completely.
Direction for Film and Television
6 months three-hour sessions and additional shooting practicals. Weekend
batches also offered
AIFT offers 6 month Direction course that build up required industry – standard skillsets to
chisel the true industry professional out of you.
Course Outline :
History of Cinema : Its evolution
Film Appreciation and Analysis from the Filmmaker’s point of view
Film Language and its Grammar
Film & TV – the Director’s role
Types of Narration – Film Genres
Staging, Blocking and Shooting Techniques
Creative Collaboration – Handling actors, the Crew and other unit members
Exposure to other components of filmmaking – Cinematography, Editing, Sound etc
Production and Marketing management of films and TV shows
Practical exercises – Documentary, TV Commercials & promos, Song Picturization, Film
Project
Career
You will be confident enough to take up responsibilities for independently directing a film,
or a TV show, after completing the course. However, we suggest you familiarize yourself
with the industry conventions, hierarchy and working norms first, in the role of Assistant
Director. Our packaged training makes you a valuable asset in any production house.
Art & Practice of Motion Picture Photography
6 months, three-hour sessions and additional shooting practical’s.
Weekend batches offered too.
Description :
A Cinematographer plays the pivotal role in the making of a film or TV show. The basics of
Motion Picture Photography for both film and video is meticulously covered in the course.
Students are trained exclusive by industry professionals who share their decade long
experiences in hands-on mentoring.
Course Outline :
ABC of still and motion picture photography
Types of light source and their application in practice
Filter and Colour Temperature, Depth of Field – their aesthetic use
Camera, character synchronized movement – Visualization process as per the need of the
screenplay
Static and Moving Blocks – Various Styles of Composition
Basics of Lighting – Light design as element of composition, ContrastFormation and
creation of different moods
Language of Continuity shoot – Single and Multicamera placements
Cinematographic Styles – Roots and reasons
Different digital formats – Understanding the digital image – How to choose your camera
Principles of Optics – Understanding light
Assignments and Group Projects on Digital Camcorder/DSLR
Career :
After the completion of the Cinematography course, you will have precise command over
the visual language of Cinematography. Career choices awaiting you include Independent
Cinematographer/Videographer in Film & TV, assisting a Cinematographer, Digital Imaging
Technician, Colorist, Gaffer’s Assistant, or the Best boy Grip.
Editing on FCP & Avid
6 months, three-hour sessions and additional shooting practical’s.
Weekend batches offered too.
Description:
The Editor of a film is its first audience, and the first critic. S/he gives the film its pace,
rhythm and pitch. It is the Editor who brings life to the rush, by sculpting the film out of the
excess. We, at AIFT, make you a competence Editor by providing both the theoretical and
practically input on the art of Cinematic Narration, both for film &TV, under the mentorship
of highly regarded industry professionals.
Career :
Visual Communication and Cinematic Narration are the bindings forces on any corporate
communication schedule today. Editors trained at AIFT will face ample opportunities both
in the entertainment industry and the corporate sectors.
Acting for Screen
5 months, three-hour sessions and additional shooting practical. Weekend
batches offered too.
Description :
The Acting course, at AIFT, is conduct like a conservatory programme. You learn the fine
crafts of gesture, verbal and non-verbal communication and reactions, fighting, dance,
speech and diction under renowned actors, dance and fight masters.
Course Outline :
Acting I : Foundation
Acting for the Camera
Voice Production and Speech Foundations
Improvisation: Foundations
Acting II: Scene Study
Acting Techniques
Acting for the Camera II
Voice Production and Speech II : Techniques
Improvisation II : Techniques
Monologues
Acting III : Advanced Scene Study
Acting Styles
Voice Production and Speech III : Advanced Techniques
Dance and Movement for the Actor I
One-Acts
Audition Techniques for TV and film
Ensemble singing for the Actor
Film Genres
Industry workshop & Networking
Industry Event
Short Films –Portfolio
TV Hosting : Portfolio
Still Photo Portfolio
Career
The last week of the course would comprise of showreel creation which will lead you to
serious works in film & TV. Still and video portfolio will be given to all students.
At AIFT, we take pride in the precisely chiseled approach that creates confident industry
professionals out of aspiring actors.
Sound Design for Film and Television:
9 months three-hour sessions (Additional Project Practicals. Weekend batches
offered too.)
Description :
Trained Sound Engineers are required in many different wakes of communication. They are
in radio stations, production houses for TV shows, post-production studios, web-authoring
Services, Multimedia authoring, DJ shows and concert live sound, Sports and news
production and live telecast, and most prominently, in film production – both on the
location and in studios.
At AIFT, we believe in imparting core skillset to every student. Our syllabus is under
continuous update as new technologies change the existing paradigm of sound recording,
mixing and design. Within nine months, students become naturally adept at operating the
recording facilities. They pick up the responsibility for sound design of student films made
at the institute.
Course Outline :
Acoustics I: Basics of Sound
Acoustics II :Advanced Sound
Sound for Film & Television
Microphones
Basics of Nuendo
Principles of Mixing
Basics of Mixing Consoles
Advanced Nuendo
Microphone Techniques
Basics of Protools
Monitoring Systems : Digital Audio
Processors
Advanced Protools
Career :
The courseware is designed with a view to creating independent industry standard Audio
Engineers, in nine months. You can be immediately employed by the media industries of
various types.
Script Writing For Film & T.V
4 months three-hour sessions. Weekend batches offered too.
Description :
Screenplay is the heart of any film or TV show. But, very few creative artists are gifted or
trained enough to sculpt out an alternate, heightened dream out of the mundane reality.
The fast expansion of the entertainment industry fails to meet its own requirement of
talented screenwriters. You can play the most pivotal role in shaping the film & TV
industries, by coming up with new ideas, novel forms of narration and concepts.
AIFT Certificate course in Script Writing prepares you to the career of the writer of dreams.
Course Outline :
Evolution of Screenplay : The Silent Era, The Talkies, The Studio System, Deviations
Basics of Writing : Writing Tools, Concept Development
Assemblage of Story from elements of folk tales : Building Blocks of Story
The Three Act Structure
Screenplay Outline v/s Treatment Characterization : Chatacter’s Biography
Dialogue : Characterization by dialogue – Text and Subtext
Showcase : Indian Scriptwriters
Career:
Assistant Writer employed by the corporate studio
Co-Writer
Content Writer, Copy Writer
AD film Making
6 months three-hour sessions, additional shooting practical
Description:
AD films follow the regular filmmaking language, but with a special goal. AD films make
artificial relations between things look natural. This leads to instant recall, branding or
giving a personality to the product, and creation of a myth of demand that impact sell in a
positive way.
At AIFT, we feel the specialized skill for urban myth creation needs special training. This is
perhaps the only short course in India that makes a polished adman out of you, under the
mentoring of topmost AD professionals and academic experts
Career :
AD filmmakers may choose their career as freelance professionals or employee of some
production house. Financially, they earn manifold compared to any film or TV Director, as
they can work on many more projects over the same period oftime. After completion of the
course, you may star as Assistant Director or Production Assistant before switching to the
higher role of the AD Film Director.
AIFT Student Benefit:
Compact and Condensed Course
In tension Workshops by Celebrated AD film professionals
No previous AD filmmaking experience or knowledge required
Fine Balance of Theory and Practical
In-house Shooting Facilities
Production Management for Film & TV
5 months three-hour sessions. Additional projects. Weekend batches
offered too.
Description :
Films and TV shows come to life by efficient managers behind them – Executive Producers.
Excellent man-management skill, potential for quick decision taking on the basis of
available information, planning and designing a project through a holistic Understanding of
the workflow in the age of digital media – these are some of the core skills for a successful
EP.
AIFT Production Management Course is unique in this aspect. It provides you with an
insider’s view to the system. Previously, one could have attained name as a good Executive
Producer through years of toil and service under different production teams. With this
course designed by AIFT, the decade-long preparation is cut short to 5 months, setting you
on footprints of industry experts.
Course Outline :
From script to shoot – an in-depth knowledge of various departments
Structure of the Indian film industry : production, distribution and exhibition
Writing the business plan
Understanding the Screenplay structure
In-depth knowledge about the producer roles during the filmmaking process
Building up a project with cast and Crew: Delegation of responsibilities
Exposure to Moviemagic budgeting software
Budgeting and Finance
Legal Agreements
Production and Post-production
Marketing and promotions – Publicity and Marketing; Marketing Concepts and Distribution
Strategies
Career : You will be trained by professionals who take time out from their busy schedule
to teach you the secrets of the trade. After the completion of the course, you will be
absorbed by the ever–growing industry in the role of Junior or Assistant Producer.