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    ATHAMUS

    AthamusVentureManagementFundsPrivateLtd.

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    ATHAMUS

    ATHAMUS

    ATHAMUS is a Bangalore based Venture Fund Manager

    Provides investors exposure to proprietary real estate deals

    ERF-I offers investors opportunity for true diversification within their overall

    portfolios while minimizing risk

    Focused on the development and implementation of Real estateprojects in strong and stable markets

    Investments in ERF-I underpinned by real assets (inestors have a direct

    stake in land and building assets unlike other funds)

    Wholly owned development company to develop all the funded projects

    Provides clients with access to investments not usually available to the

    individual investor

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    ATHAMUS

    ATHAMUS

    Introduction to the Team

    Investment Opportunity

    Investment Strategy Highlights

    Excedo Realty Fund I Detail

    Current Market Scenario

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    ATHAMUS

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Multi-industry experience

    Global outlook

    Impeccable credentials

    Strong corporate &government background

    Cross-functional expertise

    Real Estate, Realty Funds, InvestmentBanking, Financial Services, Real EstateDevelopers, Hospitality & Construction

    Working experience with Domestic as well as offshore funds and developers

    Management team has worked together in start ups tomake them successful businesses and have more than

    80 years of combined experience in the business

    Management team members have been part of largedevelopers, fund like ICICI

    Venture, IREO,Ascendas, Unitech Limited, Punj

    Lloyd, Emmar MGF, Vatika, M3M etc.

    Funds Management, Real estate management andexecution Urban Planning, Land

    Acquisition, Investment Management,

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    ATHAMUS

    ATHAMUS

    Directors on the Board

    Sanjeev Nangia

    Mujib Mundewadi

    Girish Bhagat

    Management Team

    Ashok Kinha

    Executive Director & CEO

    Ashok ChaudharyCOO & Chairman, IC

    Gaurav JainExecutive Director-Finance &

    Corporate Strategy

    Vijay DhulerExecutive Director & CIO

    Advisors/RetainedFirms

    J.SAGAR/AZB/DUALegal Counsel

    IL&FS Trust CompanyLimited

    Trusteeship Services

    HDFC BankBankers to the offer

    One of the Big FourAudit Services

    Computer Age Mgmt.Services Pvt. Ltd. (CAMS)

    R&T Agent

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    ATHAMUS

    ATHAMUS

    G ire e sh Bha g a t

    Director

    Mr. Gireesh Bhagat has over three decades of experience in areas of InvestmentManagement, capital Markets, Investment Banking and Alternate Investments.

    He is the Managing Director of IndiaNivesh Limited, a SEBI reigstered VCF. He has beenserving as honorary secretary to The EuroIndia Centre (EIC), a non profit body founded by

    Dr. Manmohan Singh and Former Prime Minister of France to build cooperation betweenIndia and Europe. He is a member of CIIs National Committee on Real Estate & Housingand the International Advisory Council of DevistaIT SA, Spain. Gireesh worked for HSBCsGlobal Technology Centre and was the founding Managing Director of HDFC Securities.He also co-founded lIT InvesTrust a Capital Markets and Corporate Advisory firm. Before, atCitibank, he pioneered the Custody business in India. In Unit Trust of India (UTI) he wasExecutive Assistant to the Chairman and a Member of UTIs Committee of Management.Therein he launched the first ever India Fund. He has also served on Government of Indiaappointed High Powered Committee on Stock Exchange Reforms.

    Mr. Bhagat holds a Masters degree in Business Economics and is a Graduate in

    Economics from the University of Delhi. Mr. Bhagat is a Fellow of the Royal Institution ofChartered Surveyors (FRICS).

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    ATHAMUS

    ATHAMUS

    Mujib Mundewa d i

    Director

    Mr. Mundewadi has more than 16

    years of experience across financial

    services and private equity. He has

    worked in ICICI Bank

    Limited, CarVal Investors, (Private

    Equity arm of Cargill, Inc.) and he

    has invested USD 200 million across

    real estate and structured

    finance, Currently promoting Ceres

    Capital & Financial Services Pvt., a

    boutique investment banking

    company

    Sa njee v Nang ia

    Director

    Mr. Nangia is a visionary and serial

    Entrepreneur with over 30 years of

    experience in marine technology and

    infrastructure consulting. He is

    successfully mentoring various niche

    businesses including IHD Ltd, Design

    Matrix, J anus Engineering - Electrical

    Design and Contracting

    Company, King Network

    and mCritical InfrastructureConsulting.

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    ATHAMUS

    ATHAMUS

    Asho k Kinha

    CEO

    Mr. Kinha has been associated with

    management of funds and developers

    for the last 16 years. He headed

    legal, compliance and risk functionswith organizations like Azure

    Capital, ICICI Venture Funds and IREO

    (US based real estate fund).

    Additionally, he has represented

    companies like Knight & Marshall

    (Singapore), Ascendas and Unitech

    Limited. He has contested high valuereal estate litigations before various

    courts in India.

    Ga ura v Ja in

    CFO

    Mr. J ain is a Chartered Accountant

    with 18 years of experience in

    Strategic Financial

    Planning, Budgetary control &

    Auditing, Business transaction

    processes, and systems. He has

    been associated with real estate

    funds ,NBFC, developers and

    construction companies like

    IREO, Punj Lloyd, M3M Allianz.

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    ATHAMUS

    ATHAMUS

    Ashok Cha udha ryCOO

    Mr. Choudhury is a registered

    architect with Council of

    Architecture with over 13 years of

    experience with leading

    developers such as IREO, MGF

    and Vatika Group. He has been

    involved in land

    acquisitions, project

    approvals, project development

    and launching.

    Vijay Dhule r

    CIO

    Mr. Dhuler has been a successful

    entrepreneur for the past 20 years.

    He founded and sold a telecom

    startup in the US. He has been

    investing in real estate in Bangalore

    and overseas for the past 10 years.

    He has thorough knowledge of the

    local real estate market. He holds

    an MBA with a finance focus from

    The Duke University in the USA.

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    ATHAMUS

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Develop projectswithproperty

    owners, primarilythrough

    acquisition

    and/or projectfinancing via

    Special PurposeVehicles

    Attractive returnsexpected with

    severaladvantages of

    investing in fund

    over other assetclasses/directinvestment inreal estate

    Residential

    projects

    sourced as

    proprietarydeals

    Greaterdiversification

    of risk byinvestingacross

    cities, and

    property types

    Purpose Benefits Focus

    Launched byATHAMUS, Investment Manager

    to Excedo RealtyFund-I

    Promoter

    Fund cannegotiate

    bettercommercial

    terms with land

    owners

    Team ofindustry experts

    forsourcing, analy

    zing, andstructuring

    deals

    Dedicatedteam forrigorous

    monitoring offunded

    projects

    + ++

    Higher

    returns than

    direct

    investment

    in real

    estate by

    individuals

    =

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    ATHAMUS

    ATHAMUS

    Excedo Realty Fund-IAthamus Venture

    Management PrivateLimited

    Investors

    IL&FS Trust CompanyLimited

    SPV 2

    SPV 1

    Investments Returns

    Advisory

    services

    Fee +Carry

    Services

    Fee

    Note: SPV: Spec ial Purpose Vehicle WOS: Wholly Owned Subsidiary

    OperationsCost

    ProjectExecution

    Autus DevelopersPvt. Ltd.

    SPV 4

    SPV 3

    WOS

    ReturnsInvestments

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    ATHAMUS

    ATHAMUS

    AutusDevelopersPvt. Ltd.*

    Inherent team strength toinvest in acquisition ofgreenfield projects through

    procurement &consolidation

    Efficient projectmanagement forbetter adherence toquality and schedule

    In house capability tomanage and develop

    projects in eachinvestment of ERF I

    Skill & strategy tocapture market upside

    by direct selling inmarket

    Note: * ATHAMUS to implement appropriate controls and business rules to eliminate any potential conflict of interest

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    ATHAMUS

    ATHAMUS

    Proprietary Deals Build Exit model with focus onresidential projects

    Capability to develop projectswithout developers

    Customized projects for employeeassociations.

    Primarily residential projectsAllows to takeout invested capital profits

    before project completion.

    Direct joint development deals with landowners.

    Unique selling approach foraccelerated sales

    Professional background of

    founders

    Established network from past association

    and track record

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Business Factor Developers Other Funds ERF - I Advantage of ATHAMUS

    Stage of Investment Land buyDevelopment/construction

    stageLand buy upto development

    stage Returns from land buy stage

    Investment Partly by Promoter Investors Investors Return on entire investment

    Projects Proprietary

    Invest w ith third party

    developers Proprietary Return at par with developers

    Development Self/ outsourced By investee developers Self No Loss of revenue

    Sale & Exit Self/ outsourced Controlled by investors Self

    Sale price and timing

    controlled by fund

    C ontrol on Investment Solely with Promoters With third party investee With investor

    Investment decisions entirely

    with fund

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Proprietary deals at land buy stage to maximize the returns

    Focus on niche segments and leverage innovativeinvestment themes to tap into real demand at prices

    reflecting intrinsic value

    In house capability to plan-build-develop-exit model for allfunded projects

    Adopt robust investment guidelines and allocation targets fora well diversified portfolio

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    PunjabUttaranchal

    Himachal Pradesh

    UttarPradesh

    Madhya Pradesh

    Rajasthan

    DelhiHaryana

    Chandigarh

    J ammuand Kashmir

    Bihar

    Meghalaya

    Sikkim

    Tripura

    Manipur

    Mizoram

    Assam

    Arunachal Pradesh

    Nagaland

    Tamilnadu

    Andaman andNicobar Islands

    Andhra

    PradeshChattisgarh

    OrissaJ harkhand

    West Bengal

    Karnataka

    Goa

    Maharashtra

    Lakshadweep

    Kerala

    Dadra & Nagar Haveli

    Gujarat

    Daman & Diu

    Pondicherry

    MaharashtraMMR

    NashikPune

    Tamil NaduChennaiSalemCoimbatore

    Growth CitiesRanchiDehradunRaipur

    Andhra Pradesh

    HyderabadVisakapattanamVijayawada

    National Capital RegionNew DelhiGurgaonNoida

    GujaratAhmedabadSuratVadodara

    KarnatakaBangaloreMangaloreMysore

    Kerala

    KochiThirupuram

    Pre identification allows access to attractive projects in more developed states withminimized operational complexity

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    TierII

    TierIII

    TierI

    Residential

    Retail

    Commercial

    land dev.

    Construction

    Land dev.

    Construction

    Investment

    Tier II

    (Mid-size)

    Tier I

    0%

    20%

    40%

    60%

    80%

    100%

    City type Developer

    category

    Property type Project stage Project type

    % target allocation

    Target Allocation

    Well Balanced and diversified investment portfolio

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Target exposure to one project limited to 25% of fund

    Target maximum investment in a single developer limited to 25%

    of fund

    Target maximum investment in one city limited to 70% of fund

    Target investment period of 5 years or less

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Acquisitions under activenegotiations with land ownersand developers for at least five

    deals

    Tie-ups being executed withconst. cos., architects, regional

    project mgmt.cos., brokers, investors

    Project financing to commenceafter first closing

    Market assessment being donefor projects under advanced

    stages of negotiations

    Excedo RealtyFund-I

    Deal stage Project partners

    Project evaluationProject financing plan

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    1.Size of the fund: Rs. 450 crores + Green Shoe option of Rs. 150

    crores at the discretion of the Investment Manager

    2.Fund life:6 years with option of 1 year extension at therecommendation of the Investment Manager

    3.Minimum contribution: Rs. 5 crore for banks and financialinstitutions and Rs. 10 lakhs for individuals and other investors

    4.Commitment period: 2 years

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    5.Hurdle Rate: 12% compounded return on capital (before tax)

    6.Carried Interest: 20% and higher compounded return on capital(before tax and carried int.)-20% of net profits (before tax) withcatch up; 12% to 20% compounded return on capital (before taxand carried int.)- 17.5% of net profits (before tax) with catch up

    7.Management fee: 2% per annum* (of committed amountduring commitment period, net invested principal for remainingtenure)

    8.Indicative drawdown schedule: 100% upfront for individualinvestors below Rs. 1 Crore. For others, 20% upfront with balance in 2-4 quarterly draw downs that may not be equal

    Note: *Plus applicable service tax

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Quarterly investment updates

    Audited annual/unaudited half yearly statements

    Half yearly portfolio valuation & NAV declaration

    Investor queries at any point of time

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Promoted by professionals with impeccable credentials and strongexperience in real estate as well as sectors driving the growth of real

    estate

    Highly differentiated strategy with focus on niche marketsegments, innovative investment themes, small/mid-size

    Strong network of real estate developers, property owners and othermarket intermediaries with robust pipeline of attractive proprietarydeals

    Supported by leading Indian industrialists and entrepreneurs withsignificant fund commitment

    Unwavering commitment to best-in-class corporate governancepractices that include independent committees, robust processes

    and complete transparency to investors

    ATHAMUS

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    ATHAMUS

    ATHAMUSProfit Sharing with Investors

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Fund to invest in Equity/Equity Linked Instruments (convert. debt, pref. shares) in SPVInvestment in Shares

    Div id end inco m e

    Div id end rec e ived b y fund isexem p t from tax section 10(34) of IT ActHowever, Company distributing dividends is liable to dividend distribution tax @ 16.60875%*

    Pro fit from sa le/ tra nsfer of sha re s

    If considered as capital gains, Ca p ita l G a ins = sa le c o nsid e ra t io n c o st o f a c q uisit io n e xp e nse s inc urre d in c o nne c t io n w ith suc h tra nsfer

    If considered as business income, Ne t Inc om e ta xa b le @ 33.2175%*. Management fees could

    constitute an allowable expense in this case.In computation of business income, Securities Transaction Tax (STT) would be allowed as anexpense.

    Capital gainsLong-term Capital Gains Short-term Capital gains

    Holding period Tax rate* Holding period Tax rate*Listed shares(where STT paid)

    More than 12mths

    Exempt u/s10(38)**

    12 mths or less 16.60875%

    Unlisted shares (orSTT not paid)

    More than 12mths

    22.145% withindex. benefits

    12 mths or less 33.2175%***

    Note: *Tax rate includes surcharge at 7.5% and education cess at 3% of tax amount; **11.0725% tax rate applicablewithout indexation benefits if shares not subject to STT; ***Max. tax rate assumed

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Investment in Debentures

    Intere st inc om e

    In tere st re c e ive d b y fund is taxable @ 33.2175%*

    Premium receivable on redemption of debentures could be considered interest income Pro fi t from sa le/ tra nsfe r of Deb enture s

    If considered as capital gains, Ca p ita l G a ins = sa le c o nsid e ra t io n c o st o f a c q uisit io n e xp e nse s inc urre d in c o nne c t io n w ith suc h tra nsfer

    If considered as business income, Ne t Inc om e ta xa b le @ 33.2175%*. Management fees could

    constitute an allowable expense in this case.

    Capital gainsLong-term Capital Gains Short-term Capital gains

    Holding period Tax rate* Holding period Tax rate*

    Listed Debentures More than 12

    mths

    11.0725%*** 12 mths or less 33.2175%**

    Unlisted debentures More than 36mths

    22.145% withindex. benefits

    36 mths or less 33.2175%**

    Note: *Tax rate includes surcharge at 7.5% and education cess at 3% of tax amount; **Max. tax rate assumed; ***Incase of listed debentures, it is possible to take a view that concessional tax rate of 11.0725% (without indexation) per

    proviso to section 112 should be available [reliance could be placed on the dec ision of Authority for Advance Rulingsin case of McLeod Russel India Ltd (299 ITR 79) & Timken France Sas (212 CTR 349) and Mumbai Tribunal in Alcan Inc.vs DDIT (16 SOT 8)]. However, tax authorities may seek to apply normal tax [email protected]% relying on Mumbai Tribunalsdecision in BASF Aktiengesellschaft vs DDIT (293 ITR 1).

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    2 2.6 2.5 2.3

    9.4

    13

    1.1 0.71.3

    -0.7

    7.3

    9

    -2.6

    -4.2-6.2 -6

    5.4

    7.5

    0.80.2

    -0.6

    1.7

    6.5

    8.5

    -10

    -5

    0

    5

    10

    15

    USA U

    K

    Germany

    Japan

    India

    China

    Real GDP growth across major economies, %

    2007

    2008

    2009E

    2010E

    Source: World Economic Outlook, IMF, J uly 2009

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    High returns expected from real estate assets in medium/longterm.

    Real estate assets have provided superior risk-adjustedreturns compared to other asset classes

    Current decline in real estate valuations offers attractive entryopportunities

    Companies increasingly considering Tier II/III cities to avoidhigh real estate prices, high labor cost and infrastructureissues

    Cities like

    Mysore, Coimbatore, Vishakhapatnam, Jaipur, Chandigarhetc. likely to see increased demand for real estate

    Nasscom estimates increasing share of growth of IT/ITES sectorfrom Tier II/III cities

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    192180

    143

    1361

    128

    1 3 10

    0%

    20%

    40%

    60%

    80%

    100%

    2005 2015 2025

    No. of Indian HHs by inc. levels, Mn

    Low inc. Mid inc. High inc.

    CAGR

    20052025

    11%

    12%

    -2% 0%

    20%40%

    60%

    80%

    100%

    Denm

    arkU

    KUSA

    Germ

    any

    Hongk

    ong

    Taiwan

    Singapore

    Mala

    ysia

    Thailand

    Korea

    China

    India

    Mortgagesas % of GDP

    Rising Income Low Mortgage penetration

    Note: Low income: Rs.1000KSource: McKinsey; Multiple sources

    India witnessing sharp rise in high/middle income household while having one of the

    lowest mortgage penetration rates

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Growing urbanization % of Indian population across cities

    0%

    10%

    20%

    30%

    40%

    50%

    0

    100200

    300

    400

    500

    600

    700

    % urban populationUrban population, Mn

    Urban pop. % urban pop.

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    % of Indian population

    OthercitiesGurgaon

    Noida

    Hyderaba

    dBangalore

    Chennai

    Kolkata

    Note: Figures projected for 2009 onwardsSource: IMF; ABN AMRO analyst report with some adjustments

    Tier II/III cities share of urban as well as overall population expected to steadily

    increase overtime

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Tier I

    Tier ITier I

    Tier II

    Tier II

    Tier II

    Tier III Tier III

    Tier III

    0%

    20%

    40%

    60%

    80%

    100%

    FY07 FY08-10E FY11-17E

    % of growth

    Source: Nasscom; Other research

    Tier II/III cities getting increasing attention from companies looking to expand theiroperations

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    0 0.2 0.4 0.6 0.8 1

    Mumbai

    Chandigarh

    Indore, J odhpur, Kochi, Lucknow

    Surat, Thiruvananthapuram, Nagpur, J aipur, V

    adodara

    Bhubaneshwar, Ahmedabad, Mangalore, Nas

    hik, Mysore

    Vijayawada, Vishakhapatnam, Coimbatore

    Commercial affordability vs Mumbai

    Source: J ones Lang LaSalle

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Sizeofland: 300,000Sqft TermsofDeal: 100%Purchase Land

    cost: 1500/Sqft

    FSI: 3 FSIcost: 500/Sqft

    Expectedsale

    price: 4500/Sqft

    ProjectDuration: 4years Salecycle: 4year

    Sellablearea: 900,000

    Sqft

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Ver2.0fordistributors

    InitialInvestment(landpurchase): 45Crores

    Approvalsandstartup: 5Crores

    Constructioncost: 1500/Sqft

    TotalConstructioncost: 135Crores

    Total

    Revenue: 360

    CroresExpectedIRR(pretax): 51%

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    InitialRequirementof2000Sitesandupto10,000

    Typicalsize

    of

    1200Sqft

    (30x40)

    Pricepersite CostofLand

    Extentof

    Land:

    50

    acres

    first

    installment

    Expectednumberofsites:1000

    Ver2.0fordistributors

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Initialinvestment(about60daysfromsigningLOI): 25CR

    20%paymentreceived30daysaftersaledeed: 10CR

    40%paymentreceivedafterapprovals: 20CR

    40%paymentreceivedatpossession: 20CR

    Developmentandmarketingcost: 17CR

    Durationof

    project:

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    ATHAMUS

    ATHAMUS

    InitialInvestment(landpurchase): 46Crores

    Approvalsand

    startup: 5

    Crores

    Constructioncost: 2000/Sqft TotalConstructioncost: 28Crores

    TotalRevenue: 140

    Crores

    ExpectedIRR(pretax): 50%

    Ver2.0fordistributors

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    Sizeofland: 70,000Sqft

    Termsof

    Deal: 50:50

    JD

    Landcost: 12000/Sqft FSI: 4

    FSIcost: 3000/Sqft

    Expectedsaleprice: 10000/Sqft ProjectDuration: 3years

    Sale

    cycle:

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    ATHAMUS

    ATHAMUS

    This presentation is intended only for the benefit of potential investors to whom the presentation is made or deliveredfor the purpose of considering a possible investment in the Excedo Realty Fund-I.

    Any reproduction of this presentation in whole or in part, or the disclosure of its contents or the distribution of the

    presentation, without the prior written consent of Athamus Venture Management Private Limited is prohibited.

    The presentation is not and should not be deemed to constitute an offer to invest or a solicitation of an offer toinvest, to or from the public in general or to or from any person.

    The contents of the presentation are provisional and may be subject to change. The presentation is neither aprospec tus nor an offer or invitation to apply for units of fund. The information contained herein is not exhaustive andmust be read in conjunction with the information memorandum and other documents, which would be finalised and

    circulated upon receipt of registration as a venture capital fund from SEBI. Some of the information contained in thispresentation is based only on projections made by the management team.

    While reasonable care has been taken to ensure that the information included herein is correc tly and fairlyrepresented, ATHAMUS, and other parties involved in the preparation hereof assume no liability for therelevance, accuracy or completeness of the contents herein.

    In making an investment decision, potential investors must rely on their own examination of the fund documents and

    the terms of the offering, including the merits and risks involved.

    Before making an investment, each potential investor should make their independent assessment and inquiries andconsult their own advisors as to legal, business, tax and related matters concerning an investment in fund.

    The fund and its portfolio companies (if any) are subject to several risk fac tors that may affect the fund performance.

    ATHAMUS

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    ATHAMUS

    ATHAMUS

    OfficeAddress:

    #208,

    Regent

    Plaza

    WhitefieldMainRoad,WhitefieldBangalore560066Karnataka,India

    PhoneNumber:

    Office:+918043000111AshokKinha:+919591272000VijayDhuler:+91 9900108825

    Website:

    www.athamus.inwww.athamus.com

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    ATHAMUS

    AthamusVentureManagementFundsPrivateLtd.