atelier enp "réussir sa newsletter" - 18/11/2013
DESCRIPTION
Fidéliser un client coûte cinq fois moins cher que d'en conquérir un nouveau ! Cet atelier ENP présenté par Stéphane Bour s'adresse aux professionnels qui souhaitent mettre en place une newsletter dans les règles de l'art. - Connaître les textes juridiques qui s'appliquent aux listes de diffusion. - Définir la fréquence et les rubriques de votre newsletter en fonction de vos objectifs. - Identifier et utiliser les critères pour favoriser l'ouverture et la lecture rapide. - Quels outils ? - Sélectionner un mode de diffusion adapté.TRANSCRIPT
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