atc vs ebay presentation
Post on 13-Sep-2014
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Conversion Comparison AutoTrader, Cars.com and eBay
Listings and VDP’s Larry Bruce @pcmguy
AutoTrader Listing Distraction 1 Ford Banner
Distraction 2 Hertz Cars Banner
Very disturbing, in a very important part of the page on the right reader first row of listings
Distraction 3 New OEM Banner as a listing in the middle of a Honda search
Distraction 4 Ford Fusion Banner
Your Inventory their ad profit
This should seriously make you wonder how much traffic is siphoned off with these ads?
Cars.com Listing Not as bad as AutoTrader
Distraction 1 Local Classified BannerGiven its size and placement not a huge distraction but they must be getting a lot of money for that banner to send traffic to a competing classified site
Distraction 2 Hyundai Banner
eBay Listing
Honda Certified Used Banner I would be hard pressed to call this a distraction as it is relevant to a used Honda searchVerizon High speed
internet Banner Again I am hard pressed to all this a distraction given its placement
Basically nothing to distract the visitor
The ATC VDP goes for 4 pages, photos are small even with the larger photos link
eBay VDP goes on for 30 pages lost of good size quality photos
VDP For a Vehicle listing pictures make or break the visitor consideration. Easy to get to high quality pictures are a must.
AutoTrader VDP
Here is the dealership branding “all over the page” Mark from AutoTrader spoke about in the DealerRefresh post http://www.dealerrefresh.com/autotrader-com-buys-homenet-automotive/ I’ll let you be the judge as to whether this is “All over the Page”
Distraction 2 Ford BannerAgain this is a used Honda search
Distraction 1 Nissan Banner
Distraction 3 suggestions BTW these are not your stores cars
Cars.com VDP
Here is the mega branding your getting as a dealer on Cars.com and this little bitty thing here is the phone number
Distraction 1 Chevy Banner
Distraction 2 Cadillac Banner Again this is a used Honda search
eBay VDP No distractions of any kind
Nice 3rd party Seller validation & link o the sellers eBay store
More on the next page
eBay VDP
All the relevant information in one place
Everything below this page is completely customizable by the dealer
Not one single banner ad in the VDP
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eBay VDP
Every thing from here down completely customizable by the dealer
More on the next page
eBay VDP
This is what I mean by good size quality pictures
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eBay VDP
Much better “Why Buy Here” template and better placed in the middle of the pictures
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eBay VDP
Much more clear and easy to read terms and conditions