at the regional level - drupal europe drupal...and clients. and potential newcomers. stichting...

www.drupaleurope.org

At the regional levelEssential marketing

Imre Gmelig Meijling (Chair Dutch Drupal Association)

Tools

Policies

Board

Statutes

Activities

Engagement

Identity

StrategyStrategic

Operational

Need in order to function

Executing (e.g. organizing

events)

Marketing & Branding

Making a dent

Non profit association

Tools

Policies

Board

Statutes

Activities

Engagement

Identity

StrategyStrategic

Operational


Executing things

(e.g. organizing events)


Making a dent


IdentityMarketing & Branding

Drupal professionals Agencies/Partners Users

Upcoming talent Potential partners Potential users

Community

*

* Microsoft entirely running on Drupal

We are a group of people in service of Drupal.

We connect developers, agencies and clients. And potential

newcomers.

STICHTING DRUPAL NEDERLAND

2007 2015 2018

EngagementMarketing & Branding



Community

*


Come to know Drupal at thé biggest Drupal event of the Netherlands



Community

*


By joining as a Partner you facilitate and grow the community. You make

it possible to create events. You help to promote Drupal

You get interesting perks.(and everlasting fame)

https://www.drupal.nl/partners/ons-partnerprogramma

DrupalBusiness Meetup



Community

*


We have stretched the limits of what we can do as volunteers

(we don’t have more time to spare).

We do have some money.



Community

*


Proof

Have others gone before us?

Features

Does it have all We require?

Skills

Are you the right people for us?

Price

Do we get plenty of bang for our buck?

1.3M pageviews 206.000 unique visitors

per month

1.2M unique visitors (not pageviews)

per day!

But you said you didn’t have time?

Mara Marketing professional

Tools

Policies

Board

Statutes

Activities

Engagement

Identity

StrategyStrategic

Operational


Executing (e.g. organizing

events)


Making a dent


Tools

Policies

Board

Statutes

Activities

Engagement

Identity

StrategyStrategic

Operational


Executing things

(e.g. organizing events)


Making a dent


Take aways

‘The community’ is not just developers, but also agencies, business, clients and talent.

1.

Define your identity. What do you do? Who do you do it for? How should people recognise you?

Lay it down and use it consistently and repeatedly.

2.

Experiment with advertising, hiring people and whatever ‘the

community’ calls for.

Only when in motion, can you adjust course.

3.

Plan, Do, Check and Act. If it means it will be better for the

ones you are trying to help. It’s not for you.

(although it’s an essential part of the fun)

4.

@imregmeligThank you

Imre Gmelig Meijling (Chair Dutch Drupal Assoc.)

at the regional level - drupal europe drupal...and clients. and potential newcomers. stichting...

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