at the intersection of dam and wcm

At the Intersection of DAM and WCM!

RSG provides research and advisory services to help you make the right technology and strategy decisions.!

Specific advice. Best-practice approaches. The Real Story.!

Irina Guseva Real Story Group @irina_guseva

Copyright © 2011 Real Story Group www.realstorygroup.com

The Real Story Group

Research and advisory services to help you make the right technology and strategy decisions.


DAM and WCM: the early days

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Enterprise Search

Role and Group Management

Integration / Dashboards

DAM in the Information Management stack

CRM WCM Collab / Social BI ERP DAM

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DAM and WCM: the divide

5 Source: http://www.flickr.com/photos/100n30th/11440471/

•  Siloed approach •  Loss of data •  Time and money •  DAM *is* more than storage •  WCM’s function is *not* DAM


DAM and WCM: the now

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DAM and WCM: Integration

7 Source: http://www.flickr.com/photos/takomabibelot/4158989156/

•  Complexity in integration •  Organizational adoption •  Budget and aspirin •  Acquisition hysteria


Example | HP/Autonomy/Interwoven: Virage Mediabin (Integration)

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Example | OpenText: Vignette and ??? (Integration)

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Example | Adobe CQ DAM (Separate products)


Example | Elvis DAM (WCM editor)


Example | Sitefinity Web CMS (Image Widget)


DAM/WCM: Challenges

13 Source: http://www.flickr.com/photos/horiavarlan/4271972865/

•  WCM can do DAM, too •  Workflow doesn’t flow •  UGC, social media, mobile •  Video and YouTube •  Don’t take DAM Lite lightly


DAM and WCM: the future


AGENDA

Conclusion and Q&A

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at the intersection of dam and wcm

Technology