at lab company presentationl 2007 1 q v0.2

33
Advanced Technology 3rd floor, SeogAm Bld. 1082-12, PoongDuckChun-Dong, SuJi-Gu, YongIn-Shi, KyungGi-Do 449-172, Korea (Tel)+82-31-266-3082, (Fax)+82-31-266-3083 www.atlab.co.kr “Change the World” Jan, 2007

Upload: alanlaiwae

Post on 09-May-2015

942 views

Category:

Business


0 download

TRANSCRIPT

Page 1: At Lab Company Presentationl 2007 1 Q V0.2

Advanced Technology

3rd floor, SeogAm Bld. 1082-12, PoongDuckChun-Dong, SuJi-Gu, YongIn-Shi, KyungGi-Do 449-172, Korea(Tel)+82-31-266-3082, (Fax)+82-31-266-3083

www.atlab.co.kr

“Change the World”

Jan, 2007

Page 2: At Lab Company Presentationl 2007 1 Q V0.2

ACP-2

Company MissionTo be the leading global company in the area of mixed signal components and system solutions

throughharmonizing its engineering expertise with

market knowledge and

achieving the most stringent customer’s requirements and satisfactions

Page 3: At Lab Company Presentationl 2007 1 Q V0.2

Product : Human Input Device IC

Founded : July, 2000Number of Employees : 43Capital : Korean Won 2.12 BSales Revenue in 2006 : US$ 13.5MLocation

Head Quarter : 3rd Fl., SeogAm Bld. 1082-12, PoongDuckChun-Dong SuJi-Gu, YongIn-Shi, KyungGi-Do, Korea

R&D Center : 5th Fl., GaRam Bld. 1080-14, PoongDuckChun-Dong

SuJi-Gu, YongIn-Shi, KyungGi-Do, Korea

China Office : Rm 518-519, Block A, Hailrun Complex 6021 ShenNan Blvd, ShenZhen, China

ATLab at a Glance

Page 4: At Lab Company Presentationl 2007 1 Q V0.2

@@Lab Overview

Page 5: At Lab Company Presentationl 2007 1 Q V0.2

ACP-5

Deliver the best products and services forPartners and Customers

Maximize company value for Stockholders

Provide the best working environment forEmployees

Open transparent business decision toStakeholders

Management Philosophy

Page 6: At Lab Company Presentationl 2007 1 Q V0.2

ACP-6

Milestones & Awards2005.06. First shipment of Digital Contact Controller

01. Opened a branch office in Shenzhen, China

2004 12. Received New Technology Development Award from Ministry of Commerce Industry and Energy

04. Selected as a best company for technology by government

2003 02. Presented 1st LCoS paper in ISSCC

2002 04. First shipment of optical mouse sensor chip

2001 03. Registered as Corporation R&D Center

2000 08. Registered as a Venture Company07. Founded

Page 7: At Lab Company Presentationl 2007 1 Q V0.2

ACP-7

Pioneering Records

July, 2000. Founded and Visioning for Professional Group in Mixed-Signal SoCJuly, 2000. Founded and Visioning for Professional Group in Mixed-Signal SoC

2002. Introduced SoC for Optical Mice (World 1st)2002. Introduced SoC for Optical Mice (World 1st)

2003. Single panel LCoS Backplane (World 1st)2003. Single panel LCoS Backplane (World 1st)

2004. Invented Eye-Safe optical navigation technology2004. Invented Eye-Safe optical navigation technology

2005. Invented fully digital touch sensor DigiSensor© (World 1st )2005. Invented fully digital touch sensor DigiSensor© (World 1st )

2006. Introduced Gigabit Multimedia Data eXpress GMDX©2006. Introduced Gigabit Multimedia Data eXpress GMDX©

Page 8: At Lab Company Presentationl 2007 1 Q V0.2

ACP-8

OrganizationPresident & CEO

Bang Won LeePresident & CEO

Bang Won Lee

Staff Function Staff Function

FinanceA-Hoon KimFinanceA-Hoon Kim

OperationsHye Kyung Oh

OperationsHye Kyung Oh

IT ManagerSang Pil Yoon

IT ManagerSang Pil Yoon

R&D CenterYoung Ho Shin

R&D CenterYoung Ho Shin

Product EngineeringProduct Engineering

ApplicationApplication

DesignDesign

Global Business CenterKyung Seok Oh

Global Business CenterKyung Seok Oh

ProductionProductionMarketing & SalesMarketing & Sales

China Branch officeChina Branch office

Quality ControlJang Sik Cheon

Quality ControlJang Sik Cheon

QCQC

QAQA

Customer CenterCustomer Center

Page 9: At Lab Company Presentationl 2007 1 Q V0.2

ACP-9

-10

0

10

20

30

40

2003 2004 2005 2006(e) 2007(e) 2008(e)

Revenue Profit

(M US$)

Revenue Projection

Page 10: At Lab Company Presentationl 2007 1 Q V0.2

@@Lab Strengths

Page 11: At Lab Company Presentationl 2007 1 Q V0.2

ACP-11

Existing StrengthsCovers from idea to production

• Balanced experienced man-power from product planning to production engineering

• Proven experience in media LSI products for optical media, display and wireless analog

• Proven record of 6 month design-to-sample delivery including optical mouse sensor (sensor+DSP), LCOS backplane (1 inch x 1 inch)

Hands-on business experience helps• First time success• Quick production ramp-up w/ yield and quality

Balanced analog and digital product experience• Mixed-signal design in CMOS technology• High performance analog and digital circuit design• High voltage capability in low power CMOS• System on chip(SoC) integration

Page 12: At Lab Company Presentationl 2007 1 Q V0.2

ACP-12

What Can ATLab Provide?Technical Initiativein Mixed Signal SoC

Technical Initiativein Mixed Signal SoC

Quick Turn-around for sample Delivery

Quick Turn-around for sample Delivery

Highly Competitive Product

Highly Competitive Product

System Understanding High Speed SERDES LCOS Back PlaneDisplay(CRT,LCD)/TVAudio/Video(CDP / Camcorder/VCR)Optical Storage(CD/DVD-ROM)Tele-Communication Wireless

FAE Experience> 45 man-year

Chip Design Experience> 200 man-yearLSI Architecture• DigitalConditioning, Codec, Multi-processor• AnaloggmC filter, PLL, Data ConverterAmplifier ,RF , Noise Control,etc.

Production Eng. Experience> 45 man-yearMarketing & Sales Experience> 45 man-yearAlgorithmMPEG A/VCDMAAudio/Video Signal ConditioningOptical Storage ServoHigh Speed Data Transfer Protocol

Abundant Experience

Thriving Biz ModelsStrategic Approach

Valuable MarketingAdvice

Valuable MarketingAdvice

Core-Competence

Page 13: At Lab Company Presentationl 2007 1 Q V0.2

ACP-13

Intellectual Properties• Serial ATA PHY/Link (UMC Bronze)• High-Speed PLLs & CDR• High Speed Serial Data Link• A/D Converters• Analog F/E + B/E for Digital Audio• Digital Touch Sensor

Optical Mouse

•15 pending

•32 registered

Patents

Macro IPs

Smart Touch Sensor

•15 pending

•3 registeredLcos•1 pending

SATA/Audio

•2 registered

Page 15: At Lab Company Presentationl 2007 1 Q V0.2

@@Lab Businesses

Page 16: At Lab Company Presentationl 2007 1 Q V0.2

ACP-16

Approach to ASSP

Mixed Signal Device

HumanInput

Device

SoC Device

ComputerSpecific Product

ConsumerSpecific Product

CommunicationSpecific Product

Page 17: At Lab Company Presentationl 2007 1 Q V0.2

ACP-17

Human interface input/output

Mixed-signal products

System solution-based approach

Areas of ASSP Products

Page 18: At Lab Company Presentationl 2007 1 Q V0.2

ACP-18

InputDevice

Positioning in HID ProductInnovative Leadership

Mobile Input SensorScroll Input SensorMicro SwitchInvisible SwitchFlexible SwitchFlexible Keyboard

Smart Touch

Sensors

MicroNavigation

Sensors

Mobile SensorPen Input Sensor

Micro Pattern Sensor

Sensor onlySensor + PS2Sensor + USBSensor + OTP PS2/USBWireless Sensor

OpticalMouse Sensors

Page 19: At Lab Company Presentationl 2007 1 Q V0.2

ACP-19

Areas of IP Products High-speed physical layers

High-speed data converters

Special mixed-signal blocks

Page 20: At Lab Company Presentationl 2007 1 Q V0.2

ACP-20

System PrototypingSystem Prototyping

LSI Spec DefiningLSI Spec Defining

LSI Architecting (Partitioning)LSI Architecting (Partitioning)

RTL/Topology-level DesignRTL/Topology-level Design

Gate/Circuit-level DesignGate/Circuit-level Design

Placement & RoutingPlacement & Routing

Biz O

pportunity

Added Value

netlist sign-off

RTL sign-off

spec sign-off

joint develop

Conventional Design House

Advanced Design House

Shared R&D Biz Model

Shared R&D

Page 21: At Lab Company Presentationl 2007 1 Q V0.2

ACP-21

ProjectProposal

SystemDesign

LSI SpecMaking

Front-endDesign

Back-endDesign

SampleMaking

ProductionPreparation Production

Digital Multimeter

Quad Tape EQ

LCOS Backplane

Optical Mouse Sensor

Inkjet Head

Models for R&D Service Business

TCXOFull Responsibility

Consulting Only

Proven Track Records

Page 22: At Lab Company Presentationl 2007 1 Q V0.2

@@LabExisting Products

Page 23: At Lab Company Presentationl 2007 1 Q V0.2

ACP-23

Optical Mouse SensorsOptical Mouse Sensors Micro Navigation SensorsMicro Navigation Sensors Smart Touch SensorsSmart Touch Sensors

Human Input Device Family

● Sensor Only

● Sensor + PS2

● Sensor + USB

● Wireless Sensor

● Customized Sensor

● Mobile Sensor

● Recognition Sensor

● Navigation Sensor

● Scroll sensor

● Select sensor

● Select + Scroll sensor

Page 24: At Lab Company Presentationl 2007 1 Q V0.2

ACP-24

Optical Mouse Sensors @@Lab focus on Unique and Customer-Oriented solutions with

• Various USB solutions with top-class USB makers (Cypress, Mosart)• Higher integration for easy production and compact PCB size• Patented eye protection optical sensor for vision-safe optical mouse

Page 25: At Lab Company Presentationl 2007 1 Q V0.2

ACP-25

20072006

Navigation Engine

Product Family

PS2 Sensor (88 Series)PS2 Sensor PS2 Sensor (88 Series)

2002 200520042003

Optical Mouse Sensor Technology Development

USB Sensor (90 Series)USB Sensor USB Sensor (90 Series)

27MHz RF Sensor (60 Series)27MHz RF Sensor 27MHz RF Sensor (60 Series)

Sensor (11 Series)Sensor Sensor (11 Series) Sensor (80 Series)Sensor Sensor (80 Series)

A versionA version B versionB version C versionC version D versionD version F versionF version G versionG version

Page 26: At Lab Company Presentationl 2007 1 Q V0.2

ACP-26

Selection Guidefor Optical Mouse Sensors

Product Resolution P/R(1) PKG Interface Button Implementation

- Need MCU

Need MCU

3-button

3-button

3-button

3/5-button

3-button

3-button

-

PS2

PS2

PS2

PS2/USB

RF

RF

12ADIP

12ADIP

12ADIP

12ADIP

12ADIP

24ADIP

24SDIP

24SDIP

5,100/10,200

5,100/10,200

5,100/10,200

5,100/10,200

5,100/10,200

5,100/10,200

5,100

5,100

Option

ATA2080 400cpi E/P(2) , L/P(3)

ATA2180 800cpi E/P, L/P

ATA2088 400cpi E/P

ATA2188 800cpi E/P

ATA2388 800cpi Low EMI

ATA1198 400/800cpi -

ATA1060XC 400cpi E/P, L/P

ATA1160XC 800cpi E/P, L/P

(1) P/R : Maximum Pixel Moving Rate (pixels/sec)(2) E/P: Eye Protection(3) L/P: Low Power (Vcc= 3V)

Page 27: At Lab Company Presentationl 2007 1 Q V0.2

ACP-27

Micro Navigation SensorsTouchPoint II: Direct fingerprint sensing

TouchPoint III: Additional pattern layer

Card Mouse

Page 28: At Lab Company Presentationl 2007 1 Q V0.2

ACP-28

Smart Touch Sensor ICs

Select sensorSelect sensor

DCC(Digital Contact Controller)

DCC(Digital Contact Controller)

Scroll sensorScroll sensor Navigation SensorNavigation Sensor

Page 29: At Lab Company Presentationl 2007 1 Q V0.2

ACP-29

DigiSensor Technology DevelopmentSensingScheme

Interface No. of Channel

SamplingArchitecture

AICRange

Output

Delay

Pulse Pass I2C

SIF 12-ch

6-ch

Single Ch

Parallel

Multiplexed

Touch

Strength 14-bit

7-bit

ATA2501

Custom

ATA250X

MCU + ATA2501MCU +

ATA2501

2006 2007

MCU + ATA250XMCU +

ATA250X

Sensor Only

MCUEmbedded

TechnologyIngredients

Page 30: At Lab Company Presentationl 2007 1 Q V0.2

ACP-30

GMDX ( Gigabit Multimedia Data eXpress)

Multiplex of digital video, audio, and bi-directional sideband dataSimple differential signal driver with only 2 lines per port

• Embedded CDR block eliminate additional extra clock lineApplications

• High definition TV/ Home theater• Car navigation and Telematics system• Home server, Home network, Media Center• Mega-Pixel CCTV network

TransmitterATA4315

VideoAudio

HS DataLS Data

HS DataLS Data

Downstream

Upstream

VideoAudioHS DataLS Data

HS DataLS Data

ReceiverATA4316

Page 31: At Lab Company Presentationl 2007 1 Q V0.2

ACP-31

GMDX Application Example: Quiet PC

S/PDIF Digital Audio CableDVI CableUSB Cable

PC / Home Server

Add-on Card

Optical Fiber Jumper

( > 100M )

GMDX Box

Multi ChannelDigital Speaker

DVI Monitor

USB MOUSEUSB KeyboardFor optical fiber cable information, visit http://www.hellocable.co.kr/

Page 32: At Lab Company Presentationl 2007 1 Q V0.2

ACP-32

ATLab Locations

ATLab Headquarter/R&D Center(KyungGi-Do, Korea)

ATLab Shenzhen Branch Office(Shenzhen, China)•FAE•Sale Support

•Santa Clara, California•Wholly owned by ATLab•Legally representing ATLab

Page 33: At Lab Company Presentationl 2007 1 Q V0.2

“Change the World”

Thanks

@@LabAdvanced Technology