d!conomy

Strategies for the

digital world.

Deutsche MesseMessegelände30521 HannoverGermany

Tel. +49 511 89-0Fax +49 511 89-32626info@messe.dewww.messe.de

GB

Prin

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#CGCRADIO

At a glanceWhereHannover Exhibition CenterConference Hall (Hall 8)GPS destination: Hermesallee, 30521 Hannover

TicketsTicket Sale in Conference Hall 8 or/and at www.cebit.de/en/get-tickets/

Conference languageEnglish & German (simultaneous translation at Center Stage)

ContactIf you need to contact the CeBIT Global Conferences team, please go the registration counter or drop us a line at cgc@messe.de.

Sponsored by

&

100 %

nwfm_CGCRADIO_Banner_Printfassung_105x55.indd 110.03.15 09:04

CeBIT Global Conferences –Program16 – 20 March 2015www.cebit.de/en/cgc#CGC15

Conference Hall 8

www.neuwaerts.fm/en/cgcradio/

03/2015 ▪ Änderungen vorbehalten / Modifications reserved ▪ 150306

Haus der NationenHouse of Nations

EingangEntranceInformations-CentrumInformation Center

Convention Center

Central ChinesePavilion (Halle/Hall 6)

Aussteller Service CenterExhibitor Service Center

Presse-CentrumPress Center

NORD/LB forum CeBIT Global Conferences (Halle/Hall 8)

CeBIT Executive Club(Halle/Hall 8)

CGC OnlineCeBIT App

iOS Store

Android Play Store

Get the up-to date agenda and background information on speakers and sessions.

fb.com/cebit.global.conferences

@cgc_keynote #cgc15

Connect with Spotbird Share opinions, get inspired or find an audience for your ideas. Participate registration free or get connected with other attendees by signing onto your LinkedIn account. cebit.spotbird.net

Wi-Fi Password: cebit032015Network Name: cgccec2015

If you need any help, please go to the registration counter.

ROCK THE BLOG The blogging conference

20 March 2015 www.rock-the-blog.com #RTB15

Sponsored by

Day 5:

20 March 2015

Guided ToursJoin our Guided Tours and explore the CeBIT show!Time: Each tour takes place twice daily,

at 10 a.m. and 2 p.m.Tour length: Around two hoursStarting point: Information Center (IC),

in the middle of the showground

Tour themes:1. d!conomy: The Digital Transformation2. Cloud - Everything as a Service3. Enterprise Communications4. Enterprise Mobility5. Future Trends

www.cebit.de/en/guidedtours

Global Forum for Blogging Professionals This special display will be held within the CeBIT Global Conferences on 20th March 2015.

For deeper knowledge about the topic blogging as well as for maintaining a different visual angle of the confusing content marketing sphere, #RTB15 is the right place to go.

What is it that drives bloggers and why is their content so important and authentic? What can companies gain from the experience of successful bloggers?

And how is a cooperation between bloggers and companies working?

Discover Art on the CGCMeet Albrecht Klink here in Conference Hall 8 – one of the foremost sculptors in Germany.

See you next year from 14 – 18 March 2016 at CeBIT Global Conferences. Stay tuned

www.albrecht-klink.de

CeB

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d!conomy

Strategies for the

digital world.

Deutsche MesseMessegelände30521 HannoverGermany

Tel. +49 511 89-0Fax +49 511 89-32626info@messe.dewww.messe.de

GB

Printed in Germ

any 03/2015 ▪ Subject to change

Partner

#CGCRADIO

At a glanceWhereHannover Exhibition CenterConference Hall (Hall 8)GPS destination: Hermesallee, 30521 Hannover

TicketsTicket Sale in Conference Hall 8 or/and at www.cebit.de/en/get-tickets/

Conference languageEnglish & German (simultaneous translation at Center Stage)

ContactIf you need to contact the CeBIT Global Conferences team, please go the registration counter or drop us a line at cgc@messe.de.

Sponsored by

&

100 %

nwfm_CGCRADIO_Banner_Printfassung_105x55.indd 1 10.03.15 09:04

CeBIT Global Conferences –Program16 – 20 March 2015www.cebit.de/en/cgc#CGC15

Conference Hall 8

www.neuwaerts.fm/en/cgcradio/

03/2015 ▪ Änderungen vorbehalten / Modifications reserved ▪ 150306

Haus der NationenHouse of Nations

EingangEntranceInformations-CentrumInformation Center

Convention Center

Central ChinesePavilion (Halle/Hall 6)

Aussteller Service CenterExhibitor Service Center

Presse-CentrumPress Center

NORD/LB forumCeBIT Global Conferences (Halle/Hall 8)

CeBIT Executive Club(Halle/Hall 8)

CGC OnlineCeBIT App

iOS Store

Android Play Store

Get the up-to date agenda and background information on speakers and sessions.

fb.com/cebit.global.conferences

@cgc_keynote #cgc15

Connect with Spotbird Share opinions, get inspired or find an audience for your ideas. Participate registration free or get connected with other attendees by signing onto your LinkedIn account. cebit.spotbird.net

Wi-Fi Password: cebit032015Network Name: cgccec2015

If you need any help, please go to the registration counter.

ROCK THE BLOG The blogging conference

20 March 2015 www.rock-the-blog.com #RTB15

Sponsored by

Day 5:

20 March 2015

Guided ToursJoin our Guided Tours and explore the CeBIT show!Time: Each tour takes place twice daily,

at 10 a.m. and 2 p.m.Tour length: Around two hoursStarting point: Information Center (IC),

in the middle of the showground

Tour themes:1. d!conomy: The Digital Transformation2. Cloud - Everything as a Service3. Enterprise Communications4. Enterprise Mobility5. Future Trends

www.cebit.de/en/guidedtours

Global Forum for Blogging Professionals This special display will be held within the CeBIT Global Conferences on 20th March 2015.

For deeper knowledge about the topic blogging as well as for maintaining a different visual angle of the confusing content marketing sphere, #RTB15 is the right place to go.

What is it that drives bloggers and why is their content so important and authentic? What can companies gain from the experience of successful bloggers?

And how is a cooperation between bloggers and companies working?

Discover Art on the CGCMeet Albrecht Klink here in Conference Hall 8 – one of the foremost sculptors in Germany.

See you next year from 14 – 18 March 2016 at CeBIT Global Conferences. Stay tuned

www.albrecht-klink.de

CeBIT_C

GC

_Programm

_Freitag.indd 112.03.15 09:09

Center Stage Expert Stage Open Stage

ROCK THE BLOG – #RTB 15

9:00 Registration opens

10:00 – 10:15 Welcome

10:15 – 10:30 OPENING KEYNOTENeal Schaffer, Author and Social Business Expert, Maximize Your Social

10:30 – 11:00 “Dos and Don’ts im Content-Marketing”Klaus Eck, PR-Blogger und CEO, Eck-Consulting Group

11:00 – 11:45 Corporate Blogs – eine Diskussion ■ Klaus Eck, PR-Blogger und CEO, Eck-Consulting Group (Moderation) ■ Sandra Coy, Chief Editor Corporate Communications, Tchibo ■ Benjamin Wittkamp, Author of RITTER SPORT Blog and Social

Media Team Leader, elbkind ■ Uwe Knaus, Manager Corporate Social Media, Daimler

11:45 – 12:30 Quality Content ■ Richard Gutjahr, Journalist & Blooger (Moderator) ■ Sascha Pallenberg, Techblogger ■ Matthias Schrader, Corporate Social Media & Digital Life

Communications, CURVED

12:30 – 01:00 “The Internet Is People”Jonathan Mann, New Yorker Singer & Songwriter

01:00 – 02:00 Lunch & Networking Break

02:00 – 02:45 “Modern Mediators of Knowledge and Values”Ibrahim Evsan, Social Media Expert & Blogger

02:45 – 03:15 „Blogging & Recht“Nina Diercks, German Attorney at Law, Dirks & Diercks Rechts anwälte

03:15 – 03:45 „Beruf statt Hobby: Blogger als selbstbestimmte Publizisten“Karsten Lohmeyer, Founder & Blogger, lousypennies.de

03:45 – 04:15 “Blogwalk.de: The first Insights”Michael Heise, Chief of Games and Product Innovation, RTL Interactive GmbH

04:15 – 04:45 „Die Evolution des (Mode-)Bloggens in Deutschland“Jessica Weiß, Founder & Fashion Blogger, Journelles.de

04:45 – 05:00 Closing

ROCK THE BLOG – #RTB 15

9:00 Registration opens

10:30 – 11:00 OPENING KEYNOTE @Center Stage

11:00 – 11:45 „CeBIT 2015 Media Wrap-up“ ■ Oliver Frese, Mitglied des Vorstandes,

Deutsche Messe ■ Prof. Dieter Kempf, Präsident, BITKOM ■ Jan Geldmacher, CEO, Vodafone Global Enterprise ■ Gong Xiaofeng, Director General, Center for International

Economic and Technological Cooperation of MIIT/Executive Vice Chairman, CCPIT Electronics and Information Industry Sub-council

■ Hartwig von Saß, Pressesprecher CeBIT, Deutsche Messe

11:45 – 12:15 „Blogger-Initiativen im Verlag – it’s only the beginning“Gabriele Mühlen, Chief Editor, BurdaLife

12:15 – 01:00 „Wie macht man Mitarbeiter zu Bloggern?“ ■ Pia Stender, Online Communication Employer Branding &

Recruiting, Continental ■ Heike Gehring, Corporate Digital Communications Manager,

MANN+HUMMEL ■ Stefan Pfeiffer, Journalist and Marketing Lead Social Business

Europe, IBM ■ Christian Buggisch, Leiter Corporate Publishing bei DATEV ■ Gunnar Sohn (Moderation), Journalist and Editor, The European

01:00 – 01:30 „Wie Du mit Deinem Blog Produkte und Dienstleistungen verkaufst“Vladislav Melnik, Founder and Author, affenblog.de

01:30 – 02:00 „8 Gründe, warum Ihre Bloggerkampagne floppt“Mel Buml, Food- and Lifestyle-Blogger, gourmetguerilla.de

02:00 – 02:45 „Warum zuhören und miteinander reden auch im Bereich Blogger Relations so entscheidend sind.“

■ Anne Höweler, Managing Director, Cover PR ■ Masha Sedgwick, Fashion-Blogger, masha-sedgwick.com

02:45 – 03:15 „Hallo, wir sind neu! Aus dem Vodafone Blog wird Featured!“ ■ Magnus Kleditzsch, Social Media Manager, Vodafone ■ Marc Nierhoff, Senior Marketing Manager – Social Media

Strategist, Vodafone Deutschland

03:15 – 03:45 „Ich kritisiere nicht, dass Blogger professionell werden, ich kritisiere wie es passiert“Sven Wiesner, Shareholder, beebop media

03:45 – 04:15 „Bonner Blogs oder: Wie ich lernte die Bundesstadt zu lieben“Sascha Foerster, Blogger and Editor, bonnerblogs.de

04:15 – 04:25 Closing

Mitglied des Vorstandes,

Präsident, BITKOM

ROCK THE BLOG – #RTB 15

9:00 Registration opens

10:30 – 11:00 OPENING KEYNOTE @Center Stage

11:00 – 11:30 „Von der Kinderkrankenschwester zur Dauerreisenden – Wie ein Blog mein Leben verändert hat“Carina Herrmann, Author and Blogger, pinkcompass.de

11:30 – 12:00 „More than words: Mut zum Content Mix“Barbara Ward, Blogger, Author and Lecturer, barbaraward.de

12:00 – 12:30 „Instagram: Mehr als nur Bilder posten“ ■ Rebecca Heigl, Instagrammer @ dyedblondpony ■ Dr. Steven Zielke (Moderation), CEO, Blappsta

12:30 – 01:00 „Think mobile – Neue Chancen für Corporates und Blogger“ Dr. Steven Zielke, CEO, Blappsta

01:00 – 01:30 „Kunden finden und binden: Besser Bier oder Blog?“Meike Leopold, Blogger and Expert for PR and Digital Communication, starttalking.de

01:30 – 02:00 „Die Berliner Digitalwirtschaft im Metablog – wie IT-Unternehmen ihren Standort und ihre Leistungen bewerben“Franziska Berge, Owner, Index Agentur für strategische Öffentlichkeitsarbeit und Werbung

02:00 – 03:00 „ClueCamp by Mynewsdesk: Influenca relations“ ■ Tabea Jost, Director Marketing & Communications,

Mynewsdesk (Moderation) ■ Anna-Lena Müller, Communications Manager Digital

Tranformation and Cloud, Microsoft Deutschland ■ Mike Schnoor, Communications Consultant, DigiBuzz ■ Enno Schummers, Manager Content Marketing, arvato ■ Curt Simon Harlinghausen, CEO, AKOM360 ■ Sven Wiesner, Shareholder, beebop media

03:00 – 03:30 „Vom Blog zum Netzwerk“Marco Junk, Editor, vergabeblog.de

03:30 – 04:15 „Zwischen Authentizität und Geld verdienen – wie viel Marke kann ein Blog vertragen?“

■ Martina Rohr (Moderation), Senior Innovation Manager, Vizeum Deutschland

■ Meike Henkenjohann, Social Media Consultant, Isobar Germany ■ Annalena Domke, PR Manager, Leotainment

04:15 – 04:25 Closing

Dauerreisenden – Wie ein Blog mein Leben

Subject to change

Author and Social Business

Find the latest program at www.cebit.de/en/cgc or in the CeBIT App (see details above)