DESIGN THINKINGUser eXperience Innovation Process workshop II

6, 9 May 2011

Steven Tseng

ASUS

Lean Management Consultant Team

Innovator and Facilitator

Design Thinker

UXIP Facilitator

Service Designer

Six Sigma Black Belt

Introduction●Design Thinking

●User eXperience Innovation Process

methods and tools

DesignThinking

It’s a human-centeredapproach to innovation.

Jonney Shih

President, ASUS

Design Thinking is foreveryone.

Jonney Shih

President, ASUS

It is a discipline thatuses the designer’s sensibility and methodsto match people’s needswith what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

Tim Brown

IDEO Co-funder

Design thinkers think about people first, then the business second. The

opposite is true for most companies.

Tim Brown

IDEO Co-funder

Design thinking is supported by a rich set of tools, processes, roles,

and environments. Designers know when to use the right tool at the right time.

Three Perspectives

Method

Human Centered DesignA

bs

tra

ct

Co

nc

rete

Ab

stra

ct

Co

nc

rete

Time

H C DHear Create Deliver

Observation

Stories

Themes

Opportunities

Solutions

Prototypes

Implementation Plan

HEAR●Observe ●Engage ●Define

Create●Ideate ●Prototype ●Develop

Deliver●Test ●Model ●Implement

Tools

interviewobservation

share-and-capture

synthesis

prototypingneed

insightgrouping

design challenge

brainstormingbeginner’s mind

co-design

storytelling

Point-of-View

empathy

A day of life Shadowing

Mechanical Instruments

to

ol

Observation

to

ol

Reminder

Reminder

Reminder

Reminder

Reminder

Interview

to

ol

Reminder

Reminder

•

•

•

•

Reminder

•

•

•

•

Reminder

•

•

Show Me

to

ol

Wallet Mapping

to

ol

…

Behavior Archeology

to

ol

Share-and-Capture

to

ol

storytelling ( )

quote surprise interest

Needs and Insights

to

ol

Need

activity

Insight

Grouping

to

ol

finding need

insight

Point-of-View (POV)

to

ol

[ ] [ ] [ ] POV

[ ] [ ] [ ]

Design Challenge

to

ol

finding need insight POV

Design Challenge

How Might We [Goal] + [How]

…

+ [ ] + [ ]

Design Challenge

hear

How Might We...

Goal: Enable people to enjoy the browsing

experience at the library

How: By shifting from physical to digital

books in a seamless way?

Design Challenge

hear

How might we improve maternal health

with mobile technologies for low-income

countries?

Brainstorming

to

ol

... ( …)

Storytelling

to

ol

who what when where why how

Prototyping

to

ol

Build to Think ( )

idea concept solution

Stay low fidelity ( )

Fidelity in prototyping

No fidelity low fidelity high fidelity

Common Prototype Forms

Model

idea concept solution 2D 3D

low fidelity

Common Prototype Forms

Storyboards

Common Prototype Forms

Roleplay

Common Prototype Forms

Diagrams

( …)

Common Prototype Forms

Mash up

千里之行始於足下

ONE small step leads

ONE giant leap