ASTSWMO Product StewardshipASTSWMO Product Stewardship Framework Policy Document 

April 28 2010April 28, 2010

By Kathy FrevertMember ASTSWMO Product Stewardship Task Force  & 

Sr. Specialist, CalRecycle

Kathy frevert@calrecycle ca gov

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Kathy.frevert@calrecycle.ca.gov

Product Stewardship Policy DocumentProduct Stewardship Policy Document

• Adopted Dec 2009p

• Guidance for States

• Explains productstewardship and keyconsiderationsconsiderations

• Recommendations

• Case studies 

www astswmo orgwww.astswmo.org

Why Product Stewardship?Why Product Stewardship?

Lots wasted!Some is toxic!Some is toxic!

..and there is more!

California

Now:  Waste is a Local Responsibility

Producers L lProducers LocalGov’t

Slide Courtesy of California Product Stewardship Council (with modification) 

Product Stewardshipp

Producers  (brand owners) oversee

Slide Courtesy of California Product Stewardship Council (with modification) 

Product Stewardship 

• Private sector strategy to manage some solid wastesolid waste

The extension of the responsibility of producers (often called brandowners), and all entities involved in the 

product chain, to reduce the cradle‐to‐cradle impacts of a product and its packaging; 

h b l l h h d b dthe primary responsibility lies with the producer, or brand owner, who makes design and marketing decisions. 

• Also called Extended Producer Responsibility(EPR)

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Around the World  • 1990 – Extended Producer Responsibility first coined in Sweden

• Today – Many countries with programs: – European Union, UK, Canada, Japan, China, S. Korea, Australia, New Zealand, Brazil…

• High collection and  creates jobsRecycling y g

Belgium (packaging)  93% 2.6k jobsAustria   (packaging)  70% 1.5k jobsBritish Columbia (paint)  77% +

( ) b

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Germany (e‐waste)  75%  17K jobs

Status of Product Stewardship Legislation (individual products)Legislation (individual products)

www.productstewardship.us (4‐15‐2010)

Status of Product Stewardship Framework Legislation

www.productpolicy.org (4‐15‐2010 with some modifications)

ME: Signed into law

Who are Producers?Who are Producers?• Depends on product selected

• Could be: – Manufacturer

– Brand owner 

– Importerp

Key Roles & ResponsibilitiesKey Roles & Responsibilities

• Government selects product and goalsGovernment selects product and goals

• Producers create their plan 

d i l h i l• Producers implement programs per their plan

• Government ensures level playing field

How PS programs work (example) Government•Program oversight and enforcement

Consumer• Selects, purchases, and uses product• Returns product to collection system 

and enforcement  •Set goals, approve plans, review annualreports, audit, ensure

Product Stewardship Org (PSO)W k f d

transparency, enforceprogram goals. 

•Works for producers•Chooses best way to collect products & reach goals

•Manages private funds

Retailer•Sells products•(May be brandowner)

Collector/Recycler/Processor (Creates jobs)•Ensures sound 

•Hires services providers•Reports to state

brandowner)management

Option include:• Curbside (local gov

Producer (brand owner) •Designs, makes, & distributes products 

• Curbside (local gov, haulers)

•Takeback (depots, retailers, HHW 

•Hires PSO collection sites, etc.)• Mail‐in • Landfill non‐recyclables

•Redesigns products•Reduces system costs

•Hires PSO

Product Selection

Does product…

• Present adverse environmental and health impactsand health impacts

• Provide potential to enhanceProvide potential to enhance resource & energy conservation

• Burden government solid waste programs and/or offerwaste programs and/or offer business opportunity

FinancingFinancing• Product stewardship offers sustainablefinancing

• Two types Ask: who h dl th

yp– Cost internalization

– Eco fees

handles the funds?

• Advanced recycling fees ≠ eco‐fees

• Key point:Key point: product stewardship = private sector management of material recovery programs,management of material recovery programs, including financing 

Stewardship PlansStewardship Plans

• Industry‐developedy p• Describe program implementation• Key elements include…

– Participants in plan & products covered– Roles and responsibilitiesCollection and recycling– Collection and recycling 

– Financing– Performance goals– Outreach– Reporting

Compliance and EnforcementCompliance and Enforcement

• State role to ensure level playing fieldState o e to e su e e e p ay g e d

• Legislation needs to provide toolsPenalty for non participation such as– Penalty for non‐participation, such as

• Limit right to sell in state

• Financial civil penaltyFinancial civil penalty

– Right to audit

– Funds to support oversight role– Funds to support oversight role

• Full participation is in self‐interest of producers and product stewardship organizationsand product stewardship organizations 

Other topics…Other topics…

• Designating products ‐ ProcessDesignating products  Process

• Reporting  ‐What to measure

i ll d• Environmentally sound management

• Incentives for Design for the Environment

• Harmonization

• Role of federal governmentRole of federal government

• Case studies 

Advantages of PS (besides     recycling) 

Product Stewardship will…

• Keep government smaller

Product Stewardship will not…

• Grow government• Keep government smaller

• Apply only to products with most potential for a positive 

• Grow government

• Apply to every product 

effect

• Encourage most cost‐effective solutions by utilizing private

• Grow government and exacerbate the unsustainablesolutions by utilizing private 

industry ingenuity

• Allow for producers to design 

exacerbate the unsustainable financing concerns

• Mandate inflexible "one‐size‐p gand manage the system for their own products, utilizing their unique understanding of 

fits‐all" requirements for all products regardless of their unique peculiarities their unique understanding of

the product chainunique peculiarities

Advantages of PS (besides     recycling) 

Product Stewardship will…

• Encourage job growth in the

Product Stewardship will not…

• Eliminate jobs• Encourage job growth in the recycling/reuse

• Pass on costs of end‐of‐life 

• Eliminate jobs

• Pass on costs of EOL mgmt to (EOL) mgmt to consumers of products

everyone, even those who may not purchase covered products

• Provide a level playing field • Discourage business from operating in the state

• Provide market incentives to encourage producers to re‐

• Mandate product redesignencourage producers to reevaluate product design  

Parting thoughts….Parting thoughts….

• Product stewardship is here andProduct stewardship is here and coming for some other products

• Increases private sector role and limits• Increases private sector role and limits government role

M i i i !!• Many misperceptions exist….!! Ask for evidence to support claims 

• Harmonization across states can help smooth implementation

California Product Stewardship lLegislation 2010

State EPR Bills Bill Status 

k ( 2 39) d d f d i iFramework (AB 2139) Passed and re‐referred to  Appropriations (4‐19‐10)

Fluorescent Lighting (AB 2176) Re‐referred to Assembly Committee on Environmental Safety and Toxic Materials y(4‐15‐10)

Batteries (SB 1100) Re‐referred to Sen Appropriations (4‐22‐10)Carpet (AB 2398) Passed and re‐referred to  Appropriations 

(4 19 10)(4‐19‐10)Paint(AB 1343) 2‐year bill, held at Sen Appropriations (8/09)

The chart summarizes legislative activity on bills requiring extended producer responsibility (EPR) in April 12, 2010.

For more information check: http://www leginfo ca gov/bilinfo htm (all bills in California)For more information check: http://www.leginfo.ca.gov/bilinfo.htm (all bills in California) www.calpsc.org (summary of product stewardship related bills)