association of publishing agencies: ad exchanges
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Why we want
and what we want to do with it
Mat Morrison
@mediaczar
AD EXCHANGES
New Payment Models
New Windows
• Sponsorship
• CPM Advertising
• CPC Advertising
• CPT Advertising
• Lead Gen (qualified)
• Subscriptions
• Micropayments
• Paid Inclusion/
Advertorial
• Affiliate Revenues
• List Rental
• Data Sales
• Brand Licensing
• Live Events/Ticketing
• Merchandise
• API Fees
• Sponsorship
• CPM Advertising
• CPC Advertising
• CPT Advertising
• Lead Gen (qualified)
• Subscriptions
• Micropayments
• Paid Inclusion/
Advertorial
• Affiliate Revenues
• List Rental
• Data Sales
• Brand Licensing
• Live Events/Ticketing
• Merchandise
• API Fees
• Sponsorship
• CPM Advertising
• CPC Advertising
• CPT Advertising
• Lead Gen (qualified)
• Subscriptions
• Micropayments
• Paid Inclusion/
Advertorial
• Affiliate Revenues
• List Rental
• Data Sales
• Brand Licensing
• Live Events/Ticketing
• Merchandise
• API Fees
• Sponsorship
• CPM Advertising
• CPC Advertising
• CPT Advertising
• Lead Gen (qualified)
• Subscriptions
• Micropayments
• Paid Inclusion/
Advertorial
• Affiliate Revenues
• List Rental
• Data Sales
• Brand Licensing
• Live Events/Ticketing
• Merchandise
• API Fees
• Sponsorship
• CPM Advertising
• CPC Advertising
• CPT Advertising
• Lead Gen (qualified)
• Subscriptions
• Micropayments
• Paid Inclusion/
Advertorial
• Affiliate Revenues
• List Rental
• Data Sales
• Cost Per Impression
Advertising
Cost Per Impression?
Ad Exchanges
Publisherad-servers
Networkad-server
Networkad-servers
Ad exchange
Network A Network B
Network C
Network A Network B
Network C
For Advertisers:
Exchanges and real time bidding will make
Display work as efficiently as Search
For Publishers:
It will make remnant inventory work harder
What’s the opportunity?
Behavioural Targeting& Retargeting
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