Economic Impact ofSt. Louis-based

Associations

Executive Summary of2012 Market Research

Project

© 2013 STIAL

About STIAL

The St. Louis Institute for Association Leadership connects association leaders through ideas, collaboration and education that makes them, and their association, stronger.

Our Mission

• Stronger associations through stronger association leadership–Tip of the Week (700+

professionals)–Monthly meetings (30-40 leaders)–Brown bag sessions (key topics)–Special events (networking,

education)

Purpose of Study

• Determine the economic impact of trade associations and professional societies located in the greater St. Louis region

Highlights

St. Louis based trade associations and professional societies are very diverse: • Very small: < $100,000 budgets &

volunteer led• Very large: $20+ million budgets

with 80+ paid staff• Local focus to global focus• Concentration of agricultural and

medical organizations

Summary

St. Louis based trade associations and professional societies provide substantial economic activity in St. Louis:• Payrolls exceed $200 million• Employ more than 2,800 people• Engage nearly 1 million members

worldwide

Methodology

• The economic impact study analyzed data from 74 St. Louis-based trade associations and professional societies

• The data weighted and projected to reflect the 461 organizations based in the St. Louis area

• It does NOT reflect not-for-profit charities, foundations or educational institutions

AssociationsBy Staff Size

40+ staff 10-39 5-9 0-4

Very Large

Large Mid Small0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

5.0% 5.0%10.0%

80.0%

AssociationsBy Total Revenue

(in millions)

40+ staff 10-39 5-9 0-4

Very Large Large Mid Small $-

$50

$100

$150

$200

$250

$300

$350

$400

$450

$401

$109 $59

$134

AssociationMembership

40+ staff 10-39 5-9 0-4Very Large Large Mid Small

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000

450,000

500,000 473,482

238,615

32,11486,067

AssociationEmployees

Very Large Large Mid Small0

200

400

600

800

1,000

1,200

1,400

1,6001,450

460 419502

40+ staff 10-39 5-9 0-4

AssociationPayrolls

$-

$20.0

$40.0

$60.0

$80.0

$100.0

$120.0 $115.9

$30.3 $21.4

$33.1

Very Large Large Mid Small40+ staff 10-39 5-9 0-4

AssociationMeetings

AssociationExhibit Booths

Number of Exhibit Booths

AssociationMeeting Attendance

Number of Attendees

Summary

St. Louis based trade associations and professional societies provide substantial economic activity in St. Louis:• Payrolls exceed $200 million• Employ more than 2,800 people• Engage nearly 1 million members

worldwide• Two-thirds of their meetings NOT in STL