assignment 5b
TRANSCRIPT
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FA102a, Research and Brand Developement
Technology and Art for Children Amanda Bentley
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Assignment One, Research
Technology and Art for Children Amanda Bentley
“Ask Ray | Article on Integrating Digital Media
Into Children’s Lives by My Wife Sonya
Kurzweil, PhD”http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd
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Assignment One, Research
“She is interested in the way that digital media
can be integrated into the lives of children and
teens.”http://www.kurzweilai.net/ask-ray-article-on-integrating-digital-media-into-childrens-lives-by-my-wife-sonya-kurzweil-phd
Technology and Art for Children Amanda Bentley
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Assignment One, Research
“Play is a remarkably creative process that
fosters emotional health, imagination, original
thinking, problem solving, critical thinking, and
self-regulation. What children see or interact
with on the screen is only a representation of
things in the real world.”http://www.washingtonpost.com/blogs/answer-sheet/post/is-technology-sapping-childrens-
creativity/2012/09/12/10c63c7e-fced-11e1-a31e-804fccb658f9_blog.html
Technology and Art for Children Amanda Bentley
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Assignment One, Research
“It's this combination of low and high-tech
resources that enables immersive learning to
take place.”http://www.theguardian.com/teacher-network/teacher-blog/2012/mar/21/creativity-technology-classroom-teaching
Technology and Art for Children Amanda Bentley
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Assignment One, Description of Future Product or Service
Utilizing Technology to Develop Creativity
Technology and Art for Children Amanda Bentley
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Assignment Two, Naming Process
Selected words from original post:Interacting, Children, Technology, Creativity
Generated name possibilities:Children’s InterCreate (using interacting, creativity)
Children’s TechCreate (using technology, creativity)
Selected name:Children’s TechCreate
Justification for selected name:Makes obvious who the product is for. Does not give away exactly what the product does, but uses words to intrigue customers.
Technology and Art for Children Amanda Bentley
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Assignment Two, Brand Character Diagram
Technology and Art for Children Amanda Bentley
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Assignment Three, Logotype Research, Diagram Word
Playful
Technology and Art for Children Amanda Bentley
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Assignment Three, Logotype Research
http://logo.designcrowd.com/contest.aspx?briefId=426181
http://www.santabanta.com/photos/logos/15607013.htm
http://creditworksusa.com/bp-gas-station-logo
Technology and Art for Children Amanda Bentley
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Assignment Three, Finished Logotype
Technology and Art for Children Amanda Bentley
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Assignment Four, Social Media Branding, Research
Skype
https://www.facebook.com/Skype
Apple Inc.
https://www.facebook.com/authorized.apple
Coca-Cola
https://www.facebook.com/cocacola
Technology and Art for Children Amanda Bentley
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Assignment Four, Social Media Branding, Creating Community
• Direct messaged friends on Facebook
• Posted on existing Facebook groups I am a
part of
• Posted to personal timeline
• Had a friend post to her personal timeline
Technology and Art for Children Amanda Bentley
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Assignment Four, Social Media Branding, Facebook Page
Technology and Art for Children Amanda Bentley
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Assignment Four, Social Media Branding, Facebook Page
Technology and Art for Children Amanda Bentley
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Assignment Four, Social Media Branding, Facebook Page
Technology and Art for Children Amanda Bentley
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Assignment Five, Webpage Layout Research for Wireframes
Technology and Art for Children Amanda Bentley
http://www.ymca.net/
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Assignment Five, Webpage Layout Research for Wireframes
Technology and Art for Children Amanda Bentley
http://greatartistmom.com/
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Assignment Five, Wireframe
Technology and Art for Children Amanda Bentley
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Assignment Five, Tagline Research
Technology and Art for Children Amanda Bentley
• Fisher-Price: “Play. Laugh. Grow”– “Learn. Create. Inspire.”
• General Electric: “Imagination at work.”– “Creativity in Play.”
• Greyhound: “Leave the driving to us.”– “Leave the teaching to us.”
• IBM: “Solutions for a small planet.”– “Creativity for a technological planet.”
• Toyota: “Get the feeling.”– “Get creative.”
http://www.taglineguru.com/sloganlist.html
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Assignment Five, Homepage Visual Design in a Browser
Technology and Art for Children Amanda Bentley
http://invis.io/D41R66NV7