Why Tesco???

About

History

Jack Cohen Founder Tesco

Mission

Vision

Operations

Stratergies

Loyalties

Other Ventures

Competitors

Strengths Weakness

Opportunities Threats

Questions:

As Tesco expands overseas, can it succeed by using the same strategies it has used in the United Kingdom? Why or why not? What factors should it take into account while formulating strategies in global marketing? 

What are the base in which Tesco connects with its customers to provide more value for them? 

Thank You

DisclaimerThese slides were created by Naga Srimouli B

of Vasavi college of engineering, during a marketing internship by Prof.Sameer Mathur,

IIM Lucknow