Assignment 12

Olly Murs – Heart Skips a beatCostume

In the video the location is a skate park so everyone is skating around on skateboards wearing casual clothes. Olly Murs is wearing Red Jeans, a T Shirt and Blue Shoes which is quite a casual and every day look. This is to make him look down to earth and normal like an every day person. This could be seen as different to other artists since other singers may wear more expensive and flashy clothes, where as Olly is wearing normal clothes.

Olly Murs – TroublemakerCostume

In the video Troublemaker which was made a few years after Heart Skips a Beat Olly Murs’ Image has changed quite a bit. In the Video and in the picture above you can see that Olly’s style is much smarter and swarve than before. He’s wearing a suit with braces on which is quite old fashioned. In the picture on the right he is wearing something much more casual rather than a suit but It is still stylish and quite smart looking. So it shows that his image has changed from a normal and casual dressed guy to an almost old fashioned English guy.

Comparison• In the first video Olly Murs is presented to be quite casual and

wears clothes that are normal and that anyone would wear, this is to target his younger audience which is between 14-20. He is presented to be modern, young and stylish.

• However his image changed to more old fashioned and maybe typically British, this could be because of changing fashion sense, changing target audiences (as his target audience get older) and also maybe as he's got bigger as an artist and has reached places like the US.

• Also with Olly working as a presenter for X Factor and becoming a TV personality his style has to change and develop to appeal to not only his fans but also general TV viewers.