Rack City• Name Of Video -Rack City

• Artist - Tyga

• Genre - Hip Hop

• Type Of Video -Performance / Narrative

• Purpose -Promote lifestyle of a “gangster”.

• Inspiration - The mixture of performance as well as a narrative storyline which promotes and supports what type of lifestyle the artist aspires to be. This video as oppose to english rap artists show a contrast between the two different thug culture.

Way Too Much

• Name Of Video -Way Too Much

• Artist - Fekky Ft Skepta

• Genre - Grime

• Type Of Video - Performance

• Purpose -Promote group ‘BBK’ as well as individual artists.

• Inspiration - Artists clothing to promote synergies which relate to the group known as BBK. Camera work towards performance parts of the clips were appealing as it was constantly moving which avoids the viewers from switching off.

Somebody That I Use To Know

• Name Of Video -Somebody That I Use To Know

• Artist - Gotye Ft Kimbra

• Genre - Indie Pop

• Type Of Video - Conceptual/Performance

• Purpose -Promote Artists in an artistic way.

• Inspiration -Use of Abstract colours and images tocreate a conceptual theme.

Cry Me A River

• Name Of Video - Cry Me A River

• Artist - Justin Timberlake

• Genre - Pop

• Type Of Video - Narrative/Performance

• Purpose - Promote Artist/Album. Send out a message as it is very narrative.

• Inspiration - Not just a standard music video, the music cuts and a short movie clip starts.

Strawberry Kisses

• Name Of Video - Strawberry Kisses

• Artist - Nikki Webster

• Genre - Pop

• Type Of Video - Performance

• Purpose - Promote Artists

• Inspiration - Use of green screen throughout.

Shut Up• Name Of Video - Shut up

• Artist - Stormzy

• Genre - Grime

• Type Of Video - Performance

• Purpose - Reply to critics

• Inspiration - Only one shot, no editing needed,which connotes realism.

It Never Ends

• Name Of Video - It never ends

• Artist - Bring me the horizon

• Genre - Heavy Metal

• Type Of Video - Narrative illustration/Performance

• Purpose - Promote Band/Album

• Inspiration - Mixture of Animation

How deep is your love ?

• Name Of Video - How deep is your love?

• Artist - Calvin Harris & Disciples

• Genre - House

• Type Of Video - Amplification narrative

• Purpose - Promote album

• Inspiration - Use of colours on skin

Just A Lil Bit

• Name Of Video - Just A lil bit

• Artist - 50 cent

• Genre - Hip Hop

• Type Of Video - Narrative illustration/Performance

• Purpose - Show off artist lifestyle

• Inspiration - Pimp lifestyle

All Is Full Of Love

• Name Of Video - All is full of love

• Artist - Bjork

• Genre - Drumless ambient

• Type Of Video - Narrative illustration

• Purpose - Promote future robots

• Inspiration - Use of lighting to create emotion and feeling

Don’t Be So Hard On Yourself

• Name Of Video - Don’t be so hard on yourself

• Artist - Jess Glynne

• Genre - Pop

• Type Of Video - Narrative illustration/Performance

• Purpose - Promote Artist/Album

• Inspiration - Motivating storyline

Man Don’t Care• Name Of Video - Man Don’t Care

• Artist -Jme Ft Giggs

• Genre - Grime

• Type Of Video - Performance

• Purpose - Promote BBK

• Inspiration - Use of colour and smart metaphors/play on works which link to mise-en-scene.

- Use of metaphors to combine lyrics and use of mise-en-scene together.

-Use of dark, pitch blackbackground tokeep the audiencesfocus on particularmoves of performeror other objects..

-Circular motionof camera as it enduresthe whole introand acts as a mini build up

-Use of tinting colour or smokemachine to createa mist effect.

Hurt• Name Of Video - Hurt

• Artist - Johnny Cash

• Genre - Acoustic

• Type Of Video - Performance/Narrative amplification

• Purpose - Shows how Cash has overcomed drugs and is realising the bad he's done in the past due to his fame.

• Inspiration -Idea of a montage/storyline using mixture of old and new clips.

-The idea of having a video which contains montages of a character/artist’s life showing bothold and new clips.

- Mixture ofBlack and whiteimages as well as colouredto add character to the video.

- Throughout thevideo a blurred filterwas used to set thetone of the videoand add character.

Where Are Ü Now• Name Of Video - Where Are Ü Now

• Artist - Justin Bieber

• Genre - Electronic dance

• Type Of Video - Performance/conceptual

• Purpose - Promote artist

• Inspiration - Use of animation andtechnology

- Main inspiration is the use of animation/graffiti writing to illustrate and narrate parts of thevideo. Proliferation of technology shows howhow much of an impact it now has on music videosmaximising potential ideas.

- Using clips of theartist performing andputting it on multiple

pictures acting as ifit’s a still image.

- Contrasts ofgroup logo animationinto actual real lifeobject.

I Got U• Name Of Video - I Got U

• Artist - Duke Dumont

• Genre - Deep house

• Type Of Video - Illustration Narrative/Conceptual

• Purpose - Promote album for summer season.

• Inspiration -Concept of using POV

- I like how throughout the music video he hada conceptual trend which consisted of a POV, portraying a range of activities the characteris doing.

- By using a POVas a conceptual theme, I would takeadvantage of the abilityto focus on the clip as awhole and shoot a lot ofcolourful and beautifulscenery shots.

- Use of underwaterfootage and use oflatest hardwaretechnology such as theGoPro.

The Scientist• Name Of Video - The Scientist

• Artist - Coldplay

• Genre - Alternative rock

• Type Of Video - Illustration Narrative/conceptual

• Purpose - Wanted to create a music video which had a happy start and a happy ending.

• Inspiration -Concept of using reverse edit.

- Main inspiration from this video is the use ofthe reverse edit effect to create a storylinewhere everything eventually makes sensetowards the end which shows the initial incident,a car crash.

- Use of action shot in both reverse andslow motion whichemphasises the action.

- Long/wide shot whichallows viewers to noticethe reverse effect.

Overall I Have Learnt…- From looking through the differenttype of videos, I have decidedto make a video which is moreconceptual out of the three.

- Conceptual themes which I haveresearched such as POV, reverse edit or animation are ideas which appealmost to me.

- Most conceptual themed videosare usually house/pop music orby mainstream artists as oppose torock/heavy metal.

Genre Common Theme

PopMusic videos often revolves around the artists image due to popularity towards the artists. Taking advantage of artist image and using it as a U.S.P.

House/DanceSimilar to pop, usually uses the DJ/Band image to create a music video. However, a lot of them tend have a summer theme. Promoting and showing the type of surrounding you would hear this song at.

Hip Hop/GrimeMajority of the videos are performances. The artists would either stand in front of the camera, rapping or showing the type of lifestyle they live/aspire to live.

Alternative Rock/Indie

Majority of indie/alternative rock bands use some sort of conceptual or narrative type of video. Their brand image may not be very recognisable but often like to create an abstract video of some sort with a deep meaning behind the video.

Metal/Heavy MetalMajority of these videos are intense performance/narrative videos. Usually a lot of switch shots between performance and narrative showing a lot of aggression when it comes to performance as it is seen as their culture.