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Assetlink ConfidentialMarketing Operations Management – The Science of Marketing
Marketing OperationsManagement
The Science of Marketing
Marketing Operations Management – The Science of Marketing Assetlink Confidential 2
Assetlink Background
Mission: Enable Global 2000 companies to
Achieve Marketing Efficiencies
Improve Marketing Effectiveness and ROI
Communicate Business Impact of Marketing
Marketing Operations Management (MOM) is an enterprise software solution for managing:
Marketing Strategy & Planning, Budgeting & Procurement
Project Management related to Product Launch & Packaging, Advertising & Direct Mail Campaigns, Sponsorships & Events
Digital Asset Management – Brands, Collateral, Market Intelligence
Marketing Analytics – Efficiency and Effectiveness Tracking
Assetlink MOM is deployed at 30+ Global 2000 enterprises
Assetlink has operations and customers in Europe, North America and Asia Pacific (including Australia)
Assetlink is 7 years old, privately held and profitable
Marketing Operations Management – The Science of Marketing Assetlink Confidential 3
Full Service Offering
Business Consulting Services
Marketing Performance Measurement Framework
Marketing Process Reengineering
Implementation Services
Project Management for AL MOM solution deployment
Training
Software Customization and Enterprise System Integration
IT / Hosting Services
Software Installation & Performance Tuning
On-line Hosting
Application Administration
Marketing Operations Services
Global Artwork Management
Brand Guidelines Site Management
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Marketing Challenges & Solutions
How EFFICIENT is my marketing execution?
Who cares: Directors of Marketing Services functions
Solutions: Digital Asset Management (DAM) + Workflow Management + Procurement
How EFFECTIVE is my marketing?
Who cares: VP of Marketing / Chief Marketing Officer
Solutions: Strategy + Planning + Budget Mgmt + Procurement + Workflow + DAM
What is the BUSINESS IMPACT of marketing?
Who cares: Everyone! (CEO, CFO, COO, CMO, CIO, VP of Sales, VP of Customer Support, …)
Solutions: MRM + Marketing Functions-specific Solutions + Brand Mgmt + Marketing Analytics + Integration with ERP, CRM & SCM
Marketing Operations Management – The Science of Marketing Assetlink Confidential 6
Opportunity for Improvements
Faster Time to Market
Approvals cycle reduced from 14 weeks to 2 weeks -Bristol-Myers Squibb
Reduction of Packaging Process cycle time
From 16 weeks to 4 weeks - Novartis/Syngenta
Agency fee reductions
$1.3M agency fee reductions at Winterthur
25% Productivity gain at Clorox
Reuse of existing assets
$200K per brand per year – Nestlé
Global Ad consolidation reduces Ad costs by 10%
$1.8M at Winterthur
Reduction of Brand Identity distribution costs and strengthening of Brand Value
$200K per year per brand - Novartis/Syngenta, Mibelle
Marketing Operations Management – The Science of Marketing Assetlink Confidential 7
Marketing Operations Management
ObjectivesStrategy
Plans & Budgets
ObjectivesStrategy
Plans & Budgets
Track ResultsReports
DashboardsTriggers
Track ResultsReports
DashboardsTriggers
Search & RetrieveCustomize
Publish & Distribute
Search & RetrieveCustomize
Publish & Distribute
Marketing WorkflowOrders & Bids
Expense Tracking
Marketing WorkflowOrders & Bids
Expense Tracking
AssetlinkMOM
Assetlink ConfidentialMarketing Operations Management – The Science of Marketing
Assetlink MOMOnDemand
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Barriers to adopting Marketing EfficiencySolutions
COST: Solution acquisition cost ranges from $50K to $150K for a basic enterprise DAM and Workflow solution
COMPLEXITY: Most corporate needs are very simple (organize, search and retrieve, simple workflows) but the vendors are pushing very complex and expensive solutions
ROI: Higher costs and complexities have prevented businesses from widespread adoption and achieving returns on investments
IT INFRASTRUCTURE: Companies are afraid that access to high-resolution files will overwhelm the available network capacity
SECURITY: DAM & Workflow solutions require access by hundreds of third parties. Most companies do not allow easy access by external users
Marketing Operations Management – The Science of Marketing Assetlink Confidential 10
Overcoming the Barriers
Introducing …
ASSETLINK OnDemand
… an enterprise DAM, collaboration and workflow automation solution used by Global 5000 brand and market leaders
… no investment in hardware or software, no impact on corporate networks, no worries about data backup and no long term commitment
… as little as £29 per user per month
Marketing Operations Management – The Science of Marketing Assetlink Confidential 11
In 3 Flavors
Assetlink OnDemand Standard Edition
Marketing Portal
Digital Asset Manager
Approvals Manager
Site Builder
Marketing Knowlegde Mgr.
£ 29.00 Per User/Month
Included:
Storage: 1 GB Per User
4 Hours Training
Assetlink OnDemand Standard Edition
Marketing Portal
Digital Asset Manager
Approvals Manager
Site Builder
Marketing Knowlegde Mgr.
£ 29.00 Per User/Month
Included:
Storage: 1 GB Per User
4 Hours Training
Assetlink OnDemand Workflow Edition
Standard Edition+
Workflow Manager
Artwork Producer
Budget Manager
£ 59.00Per User/Month
Included:
Storage: 1 GB per User
4 Hours Training
Assetlink OnDemand Workflow Edition
Standard Edition+
Workflow Manager
Artwork Producer
Budget Manager
£ 59.00Per User/Month
Included:
Storage: 1 GB per User
4 Hours Training
AssetlinkOnDemandEnterprise Edition
Workflow Edition+
Marketing Scorecard
Strategic Planner
Operational Planner
£ 89.00Per User/Month
Included:
Storage: 2 GB per User
8 Hours Training
AssetlinkOnDemandEnterprise Edition
Workflow Edition+
Marketing Scorecard
Strategic Planner
Operational Planner
£ 89.00Per User/Month
Included:
Storage: 2 GB per User
8 Hours Training
Assetlink ConfidentialMarketing Operations Management – The Science of Marketing
Assetlink MOMOnDemand
Standard Edition
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Marketing Portal
Single point of access to all the marketing content, notifications, triggers, discussions and sites
Marketing Dashboard
Configurable, “filtered” access to the relevant content to each user
User-personalized access to all the relevant content
Multi-page layout for easy and logical organization of information
Easy integration with Web Services for accessing third party content
Powerful medium to broadcast messages to all users
Marketing Operations Management – The Science of Marketing Assetlink Confidential 14
Digital Asset Manager
User-defined hierarchical content organization for easy navigation
User-defined meta-data / business information for easy search and retrieval
Support for all media types (vector and raster graphics, video, audio, HTML, Office documents, …)
Automatic thumbnail generation
On-demand format conversions
E-mail distribution and automatic delivery to FTP sites
Powerful version management
Usage reports and ROI calculations
Marketing Operations Management – The Science of Marketing Assetlink Confidential 15
Approvals Manager
Online review and approvals of office documents and creative designs
Supports sequential and simultaneous routing
Individual instructions for each reviewer
Automated consolidation of comments from all reviewers
Support for multiple revisions and review cycles
Automated notification on delay or completion
Supports Acrobat PDF, Word and Excel documents
Strong reporting capability
Marketing Operations Management – The Science of Marketing Assetlink Confidential 16
Site BuilderBuild brand identity sites and communities, product sites for sales and customer support
Enable sophisticated navigation without any knowledge of HTML or Internet technologies
Tightly integrate access to digital assets
Set up search wizards to lead users to appropriate information
Support updates by multiple authors
Enable 2-way interaction by integrating discussion forums
Set up authentication through login or enable anonymous access
Marketing Operations Management – The Science of Marketing Assetlink Confidential 17
Marketing Knowledge Manager
Build discussion forums for user communities
Build customer service and sales support forums and FAQs
Conduct polls and surveys
Control access to forums and topics
Involve users by inviting them to participate in discussion topics
Attach documents in responses to topics
Use it stand-alone or in tight integrated with DAM, Marketing Portal and Site Builder
Assetlink ConfidentialMarketing Operations Management – The Science of Marketing
Assetlink MOMOnDemand
Workflow Edition
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Workflow Manager
Building of company specific workflows for marketing projects
System based re-scheduling and ad-hoc completion of activities
Online Review and Approvals of office documents, design layouts and artworks
Interactive online execution of activities
Automated asset archiving at end of process
Detailed, user based reporting and project controlling functionality
Marketing Operations Management – The Science of Marketing Assetlink Confidential 20
Artwork Producer
Template based customization of print ads, collateral & packaging
Marketing Operations Management – The Science of Marketing Assetlink Confidential 21
Budget Manager
Plan and manage marketing budgets
Track achievement of objectives and results
Assetlink ConfidentialMarketing Operations Management – The Science of Marketing
Assetlink MOMOnDemand
Enterprise Edition
Marketing Operations Management – The Science of Marketing Assetlink Confidential 23
Marketing Scorecard
Translate marketing strategy into objectives (Marketing Performance Indicators)
Controlling – Track achievement of objectives (KPI’s)
Marketing analytics
Marketing Operations Management – The Science of Marketing Assetlink Confidential 24
Strategic Planner
Develop online marketing strategy
Communicate strategy with marketing community
Compare and manage strategies
Marketing analytics
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Operational Planner
Translate marketing strategy into objectives (Marketing Performance Indicators)
Develop online marketing plan with activities, media plan, target groups, segments, expected results, etc.
Controlling (Budget, Plan, Committed, Spends, Available)
Plan and communicate business impact of marketing activities
Marketing analytics (marketing effectiveness, ROI, efficiency, business impact)
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Summary
Comprehensive and proven solution for marketing operations management
Knowledge of your industries best practices
Tailored to your industry
No investments, no minimal number of users or contract duration
Turn-key solution with fast implementation cycle
Providing of interfaces to other systems (ERP, SCM, CRM, eCommerce, Web)
Documented case studies that show benefits and ROI
7 year successful track record
Global operations